From SNL to Late Night and now as the host of NBC’s The Tonight Show, Jimmy Fallon is a staple on American television. A trained comedian and native New Yorker, Jimmy understands the use of social channels to promote digital shorts, upcoming guest appearances, and his many side projects. Whether he’s hanging out with his celebrity friends or at the doctor’s office to remedy his latest injury, Jimmy shares his daily life with his followers. He also uses hashtags to collect audience responses for segments on The Tonight Show—always met with an overwhelming response.