The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 8th Annual Shorty Awards


Winner in Musician

About Adele

You know you’re famous if you can make flip phones cool again. Adele is a globally celebrated singer after only three studio albums. Along with her 10 Grammy Awards, she’s also won an Academy Award. Five years after her second album, she released a :29 clip online of her first single “Hello" from her third album, causing a social media frenzy. Once the video was released, the memes never stopped. After being banned from Twitter for drunk-tweeting, she joined Instagram, saying “it’s harder to avoid it than it is to give into it." In 2015, she delivered a prank in a viral BBC video, showing Adele impersonating an Adele impersonator.

Adele's best work on social