Columnist Nicolette Mason brought her audience from her long-running Big Girl in a Skinny World in Marie Claire onto the internet with her self-titled blog, aiming to bring appreciation of fashion to all people, not just women, regardless of race, size, or sexuality. She launched a collaboration with Modcloth, featuring sizes XS-4X, and built a following drawn to her largely because of how unique she is in a whitewashed, heteronormative, obscenely skinny industry. Mason doesn’t flaunt her wife Ali, her Middle Eastern descent, or her plus-sized superstardom— she never intended to be an activist, and in doing so lends a much welcomed non-pretentious tone to the blogosphere.