Labeled “the antithesis of Martha Stewart" in an LA Times interview about her book A Hot Glue Gun Mess (half raunchy, heartbreaking tell-all memoir, and half twee DIY project tutorials), designer and metalsmith Kate Albrecht spearheads a DIY empire with her persona Mr. Kate. Billed as a lifestyle blog, it’s the jumpoff for her jewelry sales (pieces worn recently by Beyoncé, Maria Menounos, and Kylie Jenner), her video series (including a web show called OMG We Bought a House, in which she and her husband make over their 1920s LA manse), and a cavalcade of beauty tips, style suggestions, and DIY inspiration.