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13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The early deadline is on December 3rd, 2020.

From the 8th Annual Shorty Awards

Orange is the New Black Contraband Phone

Finalist in Tumblr

About this entry

Tease Orange is the New Black Season 3 on Tumblr in a way that was authentic to the show as well as native to the platform.

Why does this entry deserve to win?

By tapping into the popular Tumblr trend of posting Snapchat screenshots, we found the perfect opportunity to share unseen moments from the new season and remain spoiler free. We built a story surrounding the content that an inmate was secretly sending snaps from a contraband phone found within the prison. Without prompting we posted one 'faux snap' every few days and used minimal detail to keep the fans guessing. Due to the popularity of the posts we then added them to the paid media campaign.

Results

Our 5 Tumblr posts resulted in over 45K engagements and 820K impressions earning us a #2 on E! Online's Summer Movies and TV Shows that Ruled Tumblr list of 2015 and #19 slot on AdWeek's Top 25 Sponsored Hollywood Marketers Tumblr posts of 2015 list.

Media

Produced by

New Wave Entertainment , Netflix

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the 13th annual shorty awards for brands and organizations is open for entries! early deadline on dec 3rd, 2020.