ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 8th Annual Shorty Awards Best use of Tumblr

This award honors the most effective and creative campaigns on Tumblr. Describe how you integrated Tumblr into your campaign, how it enhanced your message and met or exceeded your goals and objectives.

See previous winners and honorees here.

Nominees

Entertainment Weekly Tumblr
With nearly 500,000 followers, we are one of the most followed media brands on Tumblr. We have a passionate community who come to us for fun and interesting content to share with their friends. We try to tap into fandoms whenever possible, likes Harry Potter and The Vampire Diaries, for example, and highlight our access and exclusive content to excite those…
Gather Now: Clorox Brings Reasons to Gather to Millennials
1. Reach Millennials in a cost-effective way that speaks specifically to their generation2. Generate an authentic opportunity that allows for cross-promotion and communication of the value proposition across The Clorox Company's portfolio of brands3. Create and distribute branded content to engage Millennials driving awareness and consideration for Clorox p…
Microsoft Inspired By Tumblr Launch
Last fall Microsoft asked Assembly to help launch a new social property, Microsoft.Tumblr.com. As with all their parent brand social channels, a Tumblr presence would further allow Microsoft to live their brand vision: empowering every person and organization on the planet to achieve more. Specifically on Tumblr, Microsoft wanted to establish a credible pr…
Please Like Me Season 3
For the season three premiere of 'Please Like Me' Pivot's goal was to drive tune in and build anticipation by creating snackable social media content. Pivot and Ignition created a landing page where fans of the show could engage with the series through various forms Tumblr content, and also participate in the campaign's 'Post It Forward' Initiative. The int…
The Real Cost: Reaching youth at risk of experimenting with cigarettes
Tobacco use is the single most preventable cause of disease, disability, and death in the U.S., responsible for about one in five deaths every year. But while we often associate tobacco-related health problems with adults, almost all tobacco use begins during adolescence. Teens are at a critical point in their lives when they are no longer under constant ad…
The Ringdom of FUNYUNS
The objectives were simple:-Reach & engage Fanyuns (translation: Funyuns Fans) through highly-targeted, highly-entertaining communication-Accelerate brand growth & increase sales-Spark authentic conversations around onion flavored rings