13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 8th Annual Shorty Awards Best use of Tumblr

This award honors the most effective and creative campaigns on Tumblr. Describe how you integrated Tumblr into your campaign, how it enhanced your message and met or exceeded your goals and objectives.

See previous winners and honorees here.


Entertainment Weekly Tumblr
With nearly 500,000 followers, we are one of the most followed media brands on Tumblr. We have a passionate community who come to us for fun and interesting content to share with their friends. We try to tap into fandoms whenever possible, likes Harry Potter and The Vampire Diaries, for example, and highlight our access and exclusive content to excite those…
Gather Now: Clorox Brings Reasons to Gather to Millennials
1. Reach Millennials in a cost-effective way that speaks specifically to their generation2. Generate an authentic opportunity that allows for cross-promotion and communication of the value proposition across The Clorox Company's portfolio of brands3. Create and distribute branded content to engage Millennials driving awareness and consideration for Clorox p…
Microsoft Inspired By Tumblr Launch
Last fall Microsoft asked Assembly to help launch a new social property, Microsoft.Tumblr.com. As with all their parent brand social channels, a Tumblr presence would further allow Microsoft to live their brand vision: empowering every person and organization on the planet to achieve more. Specifically on Tumblr, Microsoft wanted to establish a credible pr…
Please Like Me Season 3
For the season three premiere of 'Please Like Me' Pivot's goal was to drive tune in and build anticipation by creating snackable social media content. Pivot and Ignition created a landing page where fans of the show could engage with the series through various forms Tumblr content, and also participate in the campaign's 'Post It Forward' Initiative. The int…
The Real Cost: Reaching youth at risk of experimenting with cigarettes
Tobacco use is the single most preventable cause of disease, disability, and death in the U.S., responsible for about one in five deaths every year. But while we often associate tobacco-related health problems with adults, almost all tobacco use begins during adolescence. Teens are at a critical point in their lives when they are no longer under constant ad…
The Ringdom of FUNYUNS
The objectives were simple:-Reach & engage Fanyuns (translation: Funyuns Fans) through highly-targeted, highly-entertaining communication-Accelerate brand growth & increase sales-Spark authentic conversations around onion flavored rings

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners have been announced. follow us to see who won!