ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 8th Annual Shorty Awards

CRITICS' CHOICE AWARDS FAN ART RED CAPRET

Winner in Tumblr

About this entry

Following the social success of the 20th Annual Critics' Choice Movie Awards in January 2015, A&E aimed to connect stars and fans in a more intimate manner at the 5th Annual Critics' Choice Television Awards in May 2015.

Why does this entry deserve to win?

Through an innovative and strategic partnership with Tumblr, A&E created the first-ever Tumblr Fan Art Red Carpet as a digital step and repeat extension to the existing red carpet – Tumblr artists had the opportunity to submit their original fan art on the Critics' Choice Tumblr account for a chance to be featured. As guests walked the red carpet and approached the Tumblr Fan Art Red Carpet, a collage of premium fan art unique to that person's show was instantaneously displayed. Attendees could then pose for a photo opportunity with a Getty photographer before heading into the awards show ballroom for the live broadcast.

Results

Celebrity reactions to the Tumblr Fan Art Red Carpet were overwhelmingly positive. In addition to celebrating their nominated series, talent was able to embrace and interact with the fan community in a truly unique manner. This custom installation resulted in engagement with actors and actresses from "American Horror Story," "Broad City," "Girls," "Silicon Valley," "Vikings," "Justified," and "Shark Tank," to name a few. More than 1,200 tweets during the Critics' Choice Television Awards red carpet pre-show and awards ceremony were driven by the Tumblr Fan Art Red Carpet initiative, reaching more than 4 million users.

Media

Produced by

A&E Television

Entry Credits