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From the 8th Annual Shorty Awards

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About this entry

With nearly 500,000 followers, we are one of the most followed media brands on Tumblr. We have a passionate community who come to us for fun and interesting content to share with their friends. We try to tap into fandoms whenever possible, likes Harry Potter and The Vampire Diaries, for example, and highlight our access and exclusive content to excite those fandoms when we can.

Why does this entry deserve to win?

At EW, we pride ourselves on being smart, funny and first. We give our readers unparalleled access to Hollywood's biggest talent, largest movie studios and most-watched TV networks.

We extend that access by partnering with Tumblr on special projects, like our GIF booth at Comic-Con. We invited talent to stop by and commemorate their visit to our EW Comic-Con studio with a fun animated photo. We then posted these GIFs on our Tumblr so fans could experience some of the most exciting moments from our studio and then share them with their connections. This was a fun and unique way to connect with our audience, and our partnership with Tumblr allowed us to do that.

On our Tumblr page, we are constantly mining our assets to share past and present content that resonates with our community. Whether it's a big anniversary or an exciting new cover, we make sure to share our most-talked about stories and moments with our followers. We are also involved in partnerships with other media outlets whose content we find interesting and think or community would too. We utilize these partnerships as a way to elevate our offerings and give our readers access to the best in entertainment.


On average, we receive a total of 32,930 likes, 18,000 reblogs, and 3,054,012 impressions a month, with an engagement rate of 5.18%.

We have a passionate Tumblr community that trusts us to provide them with exclusive access and content they want to share, and these numbers reflect that.


Entrant Company / Organization Name

Entertainment Weekly


Entry Credits