Introduce the cast of Spy in a way that spoofs action films.
Awesome action figures.
Dossiers have been done to death. But who wouldn't want to see characters like Susan Cooper as an action figure? Complete with judo nut-kick action, interchangeable accessories, and a sassy quote.
The 5 cards had almost 2 million views, reached 4.2 million fans and had 8 thousand engagements. They were such a hit they resulted in their actual creation as giveaway toys.