CHECK OUT THE SHORTY SOCIAL GOOD FINALISTS SEE THE LIST

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The early deadline is on December 3rd, 2020.

From the 8th Annual Shorty Awards

Spy Action Figures

Finalist in Photography and Graphics

About this entry

Introduce the cast of Spy in a way that spoofs action films.

Why does this entry deserve to win?

Awesome action figures.

Dossiers have been done to death. But who wouldn't want to see characters like Susan Cooper as an action figure? Complete with judo nut-kick action, interchangeable accessories, and a sassy quote.


This character theme made each Spy an action figure and highlighted their funniest abilities. Then presented them in faux packaging to preserve retail value.

Results

The 5 cards had almost 2 million views, reached 4.2 million fans and had 8 thousand engagements. They were such a hit they resulted in their actual creation as giveaway toys.


Media

Produced by

NEW Wave Entertainment , 20th Century Fox Home Entertainment

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the 13th annual shorty awards for brands and organizations is open for entries! early deadline on dec 3rd, 2020.