We began our journey in 2007 as Atomic Search: A performance media buying agency and a data-driven search specialist.
Since then the business has transformed into Atomic 212°, with a full range of services across all media, both online and offline. But our origins still define our DNA. We are the only full service media agency in Australia to have started out as a search marketing and performance media business, and as such accountability for the spending of every dollar remains at the heart of our operation. Accordingly, we have re-engineered our tools for digital performance media to extend across all channels.
Of course, the use of creative principles to propel our data-driven insights is also key. The proposition is simple: use technology, data and imagination to identify the most effective media mix.
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