13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The early deadline is on December 3rd, 2020.

From the 8th Annual Shorty Awards

Orange is the New Black Twitter MASH Game

Finalist in Gamification

About this entry

Use an innovative Twitter gamification tactic to activate fans of Orange is the New Black, tap into an existing hot conversation topic within the community and keep the content authentic to the show.

Why does this entry deserve to win?

One of the most frequent statements made by OITNB Twitter fans is "I wish I lived in Litchfield." So, with that in mind, we created an innovative MASH style looping video game, inspired by a moment in Season 3, that gave fans a chance to pause the video to find out what kind of Litchfield Life they would lead. The video was posted to Vine and then shared to Twitter and, fans were encouraged to screen capture their results and share them using #OITNBMash.


This one post boosted conversation exponentially by generating over 2,800 mentions and screenshots, it reached 1.7 million fans and was looped over 242,000 times.


Video for Orange is the New Black Twitter MASH Game

Produced by

New Wave Entertainment , Netflix


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the 13th annual shorty awards for brands and organizations is open for entries! early deadline on dec 3rd, 2020.