Oft-shared like the surreal image of a whale stuck in a Venice canal, or the bizarre picture of a man getting ready to skate off the edge of a skyscraper. His creations are dreamlike composite images captured and edited on a smartphone. It’s been hinted by Bloomberg that Robert’s creative use and early adoption of in-camera editing techniques contributed to Instagram’s surpassing of Facebook in growth. In 2015, Robert started 100 Days of Zen—an Instagram photo competition to win a photo trip with him, promoting the Asus ZenFone 2—as well as a second lifestyle-focused Instagram account.