The Shorty Awards - Honoring the best of social media

SHORTY SOCIAL GOOD AWARDS DEADLINE EXTENDED! ENTER BY AUGUST 30TH

2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 30, 2017

TONY HALE OPENS THE SHOW AS HOST

KARLIE KLOSS CELEBRATES WINNING SHORTY PHENOM WITH BILL NYE AND CASEY NEISTAT

SHAY MITCHELL PRESENTS AT 9TH ANNUAL SHORTY AWARDS

GIGI GORGEOUS ACCEPTS THE AWARD FOR YOUTUBER OF THE YEAR

DOUG THE PUG ON THE TEAL CARPET

EMOJI OF THE YEAR ACCEPTS ITS AWARD

An awards program created to raise global awareness around the positive impact brands, agencies and nonprofits can have on society.

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9TH ANNUAL SHORTY AWARDS WINNERS

Influencers
Brands & Organizations

Influencers

Actor

Gaten Matarazzo

Netflix’s Stranger Things took the world by storm, catapulting its actors like Gaten Matarazzo into instant stardom. Gaten was first introduced to us in the worldwide hit film Les Miserables, but it’s his social media following that solidifies his star status. Never shy about a photo op or a selfie, Gaten is living out his fanboy dreams at red c...

Actress

Canadian-born actress Shay Mitchell is the breakout star of Freeform’s Pretty Little Liars, which ended its seven-year run this TV season. Her tearful farewell YouTube letter got over 2 million views—a true reflection of #PLL’s massive following. But we’ve hardly seen the last of Shay! This year, she created the star-studded YouTube cooking seri...

Celebrity

We first met her as a Sports Illustrated swimsuit model, then got to know her as John Legend’s wife, and now we know her as a new mother, master chef, and queen of all things social media. This year, she introduced us to her beautiful daughter Luna and her new cookbook Cravings: Recipes for All the Food You Want to Eat. A self-described Bravohol...

Comedy

Elijah Daniel & Christine Sydelko

Comedians, Twitter stars, and viral moment makers, Elijah Daniel and Christine Sydelko are a uniquely funny duo. This year Elijah tattooed his leg with a picture of The Donald in a lewd sexual act, and went viral for writing a 20-page erotic novella about the new President. Right alongside him, Christine got a tattoo of her staple shoe wear Croc...

Dance

1Million Dance Studio

1Million Dance Studio is a Seoul, Korea-based dance troupe teaching their moves to over 4M subscribers on their YouTube channel. They believe that “dance is not only for extraordinary people, nor for professionals,” which is why this studio is focused on teaching dance, rather than just showcasing it. They mix Top 40 jams with a perfect dose of ...

Music

BTS (aka the Bangtan Boys) is a boy band with seven members—and is perhaps the most famous KPOP group in the world. Besides their catchy tunes and boyish good looks, BTS has got a strong Instagram presence with their concept photo sessions. But their Twitter game is even stronger, being named by Forbes as the most retweeted artist on the platfor...

TV Show

Orange Is the New Black

The ladies of Litchfield Penitentiary in Netflix’s Orange Is The New Black keep on giving the gift of drama behind bars. As we continue on Piper’s prison sentence in season 4, we’re continually introduced to more exciting women of every race, religion, orientation, and background in both the characters and the actors themselves. This season, we ...

Emoji of the Year presented by Watchable

Middle Finger 🖕

GIF of the Year presented by Watchable

Mr. Peanut's Dab

Instagram of the Year presented by Watchable

Same But Different

Tumblr Blog of the Year presented by Watchable

Vine of the Year

The Laughing Fox

Animal

Crusoe the Celebrity Dachshund

Crusoe is quite an enterprising dachshund. “The wiener dog who thinks he’s more of a celebrity than he really is (for now)” boasts over 44M views on his YouTube channel, 1.5M+ Facebook followers, a New York Times best-selling book, and an award-winning blog. Crusoe charms with adorable antics, costumed characters, and comic videos, including a r...

Art

Phoenix-based “visual wizard” Timmy Ham spreads positivity and inspiration through design and adventure. With his highly profitable street art-inspired lifestyle clothing brand SLOTH (which gets its name from his artist tag), the @iamsloth creator uses social media platforms and vlogs to document his life as an entrepreneur and artist. Timmy ent...

Author

Mara Wilson “writes stuff.” The NYC-based author, playwright, storyteller, and “recovering child actor” with notable past roles in Mrs. Doubtfire and Matilda has focused her adult career on writing, to tremendous success. With works published in The New York Times and Cracked magazine, Mara’s September 2016 book release, Where Am I Now: True Sto...

Fashion

Viewing social media as a tool to positively connect with the world, Winnie Harlow inspires fans to embrace one’s unique beauty. Living with vitiligo, Canadian model and Desigual brand ambassador Winnie Harlow was discovered on Instagram by Tyra Banks, and has since appeared on America’s Next Top Model, in a 2016 Sprite commercial and Swarovski ...

Food

An enormously expansive online resource for all things cooking, BuzzFeed’s Tasty dominates global newsfeeds and countless hours of your day with addictive “snack-sized videos” featuring accessible recipes, with tips and musings including “How To Digest Thanksgiving Dinner, According To A Bartender.” Since its inception in July 2015, the BuzzFeed...

Health & Wellness

Dana Falsetti “came to yoga as a last resort.” After years of struggling with her weight and confidence, she entered a yoga class and, despite feeling overwhelmed, started to find peace. Now she’s an accomplished yogi, teaching classes, running retreats, and sharing her spiritual insights with hundreds of thousands of social media fans. Her @nol...

House & Home

“Because why not?”—LA-based blogger and designer Kate Albrecht, aka Mr. Kate, wants you to live an inspired lifestyle and think outside the box. Author of A Hot Glue Gun Mess: Funny Stories, Pretty DIY Projects, Kate brings accessibility and fun to DIY creation, offering dynamic lifestyle blogs, coordinating jewelry (and a line of temporary tatt...

Instagrammer of the Year

Doug the Pug is arguably the most famous pug on Instagram (and perhaps the world) with over 2 million followers. @itsdougthepug is just like any human account, showing off his latest seasonal outfits, holiday treats, gourmet dinner, or adventure about town… except he’s a dog. This year, he (with “momager” Leslie Mosier) released his first book D...

Journalist presented by Muck Rack

Teen Vogue writer and Twitter star Lauren Duca had a big year. First of all, she got married. Beyond that, she spent a lot of time dismantling the white supremacist patriarchy. It’s hard out there for a smart, talented, opinionated woman, but Lauren handles the task with grace and humor. You may remember her tearing down the factually-challenged...

Lifestyle

With a take-notice BuzzFeed PSA—“This Hot Hairdresser Will Make You Want To Get A Haircut”—Kyle Krieger is captivating the internet in body and spirit through his stunning photography series, which celebrates physical, natural, and emotional beauty. Exhibiting his work on a popular Tumblr blog and his @kylekriegerhair Instagram page, with 570K+ ...

Meme/Parody Account

Girl With No Job

“Among the 50 best people on the internet right now” according to Tech Insider, @girlwithnojob is the online alias of Claudia Oshry, an NYU student who shot to fame simply by sharing her funny and relatable meme captions on Instagram. This year she added a Snapchat account, bringing her fans along on a memetastic ride. Her “Bathtime Q&A” session...

Parenting

Nev Schulman & Laura Perlongo

The co-host of MTV’s Catfish: The TV Show, Nev Schulman and his partner Laura Perlongo have had a big year, welcoming baby daughter Cleo to the family. Their candid social media posts document the chaotic (and often hilarious) life of new parents, while strongly advocating for families everywhere, starting with America. The couple joined issue-d...

Sports

Simone Biles earned her gold medal for individual all-around in gymnastics at the 2016 Summer Olympics, but she stole America’s hearts. At 19, Simone Biles has lived the dream of so many young girls in America (many of whom make up her 3.4M Instagram followers). With her Olympic fame has brought with it perks like meeting President Obama, gettin...

Breakout YouTuber

Bringing his own lighting kit to ensure picture perfection, James Charles launched to fame with “The Most Flawless Senior Self Portraits of All Time,” as touted by Cosmopolitan. After his pics went viral, he captured the attention of CoverGirl and was appointed the company’s first CoverBoy in 2016. Sharing his glamorous looks and makeup expertis...

Muser of the Year

Twin sisters from Stuttgart, Germany, Lisa and Lena always seem to be smiling. At just 14 years old each, they have good reason to be so happy. After only beginning to post on musical.ly in December of 2015, it is impressive how far the blonde phenoms have come, building up over 15M fans and 650M+ hearts on the app in just one year. They often g...

Snapchatter of the Year

@WomenInTech is a Snapchat account that believes in empowering females in an industry that isn’t always advocating for gender equality. Every weekday, Women In Tech hands over the reigns of their account to a new female technology influencer, like Dayana Falcon of Maker Studios or WayUp CEO Liz Wessel. These women give fresh perspectives and sha...

Viner of the Year (Last One Ever)

Detroit’s Kenny Knox started out on Vine just reposting other people’s videos, and now he’s one of the platform’s young stars, with 1.5M+ followers and nearly 1 billion loops. With a toothy grin and a high head of hair, he goofily riffs on pop culture (both new and old), life in the city, and a recurring gag to “fuck it up,” often collaborating ...

YouNower of the Year

Zach Clayton is practically internet royalty. The 16-year-old phenom has millions of followers across his social media accounts, but he gravitates heavily to his @BruhItsZach YouNow feed, where he live streams jokes, challenges, and personal stories about his experiences with bullying (among many other topics) to 1.3M active and loyal fans. With...

YouTube Comedian

One of the foremost stars of all time on Vine, Thomas Sanders took his hysterical 6-second videos and expanded the content for his new life on YouTube, with an already-impressive 1.5M subscribers. Besides his popular Vine compilations, he regularly posts comedic vlogs about things like “My True Identity!” and “Going on Tour!” as well as this yea...

YouTube Ensemble

Jenna Marbles and Julien Solomita are each YouTube stars in their own right, with millions of subscribers between the two of them. They’re also a couple who share the wildly popular Jenna & Julien Podcast, where they have “awesome, random, and sometimes drunk conversations” about pretty much anything on their minds. They talk conspiracy theories...

YouTube Guru

Nikkie Tutorials

An international makeup and hair guru with 6M+ YouTube subscribers, 6M+ Instagram followers, and the most-viewed beauty channel in the Netherlands, Nikkie De Jager—aka NikkieTutorials—inspires with her maxim, “In a world of mattes, be a blinding highlight.” Trained under top industry professionals, Nikki has fostered her beauty career and global...

YouTube Musician

Dodie Clark writes and performs songs on her ukulele, singing her personal lyrics to an audience of over 800K subscribers. She overdubs her own harmonies most of the time, but will occasionally bring on guest YouTubers like Jon Cozart and Tessa Violet to help her out, often racking up millions of views for her original songs like “Human” and “My...

YouTuber of the Year

Trans model, television personality, and influencer Gigi Gorgeous inspires fans to live their authentic lives and “Stay gorgeous.” Offering beauty, fashion, and glam-living videos to nearly 2.5M subscribers on her self-titled YouTube channel, the LogoTV trailblazer additionally uses her channel as a platform to discuss transgender issues, advoca...

Activism

Ashley Graham is more than just a plus-size model, she’s a body activist empowering her millions of social media followers and women all over the globe to love themselves no matter what size they are. Her first big break was lingerie modeling for Lane Bryant, and she has now graced the covers of major publications around the world including Vogu...

Gaming

One of the the world’s top influencers of “teens, tweens and young adults ahead of Taylor Swift,” Mark Fischbach, aka Markiplier, specializes in Let’s Play gameplay commentary videos, sketch comedies, “Impossible Challenges,” and spin-off parodies. With 16M+ YouTube subscribers, and listed in Variety’s 2016 “Top Digital Stars,” Mark maintains hi...

LGBTQ+ YouTube Channel

Shannon Beveridge

Shannon Beveridge, a small-town Texas native, boomed onto the YouTube scene just over two years ago when she decided to share her coming out story with the world. Her introspective look at life and the struggles she has faced have become a beacon of hope to anyone who has felt a bit different. Today, Shannon’s content covers the gammit from ligh...

Periscoper of the Year

Rome-based historian, archaeologist, professor, and TV personality Darius Arya invites you to join him on an ancient world tour. From Forum strolls to Colosseum walks, birds-eye Instagram views, and live Periscope #walksofitaly, the host of #UnderItaly on @RaiPlay and Discovery Channel, History, and National Geographic guest historian strive...

Podcast

Anna Faris is Unqualified

Anna Faris decided to take it upon herself to offer untrained, non-expert relationship advice with the help of other Hollywood types who also don’t know what they’re talking about, all on her new podcast Anna Faris is Unqualified. As a podcast listener herself, Anna thought, “Hey! I could do that!”—and, as half of one of the most hilarious coupl...

STEM

Bill Nye seems like he’s been around forever, yet he’s always doing something new, and his enthusiasm for all things science never gets old. He has harnessed social media to get his millions of followers fired up about the big things happening on Earth, especially climate change. He regularly posts Instagram pics with other celebrities and scien...

Twitch Streamer of the Year

His ardent fans craving more #happytrees even after his death in 1995, the iconic artist of The Joy Of Painting fame is “now haunting the Twitterverse.” With a cult-like following, including a “Bob Ross’ Ghost” @BobRoss Twitter fan account, Bob’s afterlife celebrity reached new heights when Twitch launched an all-episode #BobRossMarathon as a pr...

Vlogger of the Year

Editing all his vlogs to a run time of exactly 4:20, the “Sexy, Gorgeous, and Humble” David Dobrik is conquering YouTube with his charm. His first vlog, “PUTTING A PUPPY INTO THE MICROWAVE!!” went viral with millions of views, and David maintains that level of viewership on the majority of his vlogs, broadcasting high energy house-party-like adv...

Web Series presented by Watchable

The Tyler Oakley Show

YouTube legend Tyler Oakley became the first to pioneer a new web series with Ellen Degeneres on her digital network ellentube.com, together launching The Tyler Oakley Show. With over 8 million (and growing) YouTube subscribers on his own channel, it’s no wonder Tyler got the gig! He goes from fanboy to legit talk show host with guests like Celi...

Weird

Hydraulic Press Channel

Finland-born Lauri Vuohensilta is crushing it on the internet, literally. He isn’t lying when he claims, “Wanna see stuff getting crushed by hydraulic press? This is the right channel for you.” The YouTube phenomenon, which started in late 2015 and (with the help of rabid Reddit fans) grew to have 1.6M+ subscribers and over 175M views this year,...

Brands & Organizations

Large Agency of the Year

Founded in 2009, INNOCEAN Worldwide Americas is an advertising agency headquartered in Huntington Beach, California, with offices in New York, Chicago, Hawaii and Dallas. With 300 employees, INNOCEAN Worldwide Americas is part of the INNOCEAN Worldwide network and currently serves as Hyundai Motor America’s lead agency, as well as KIA Motors Ame...

Mid-Sized Agency of the Year

Hi5 is a full service creative agency - we don't just develop insight driven content, we craft narratives that are the strategic heart and soul of our campaigns. Whether it's a trailer, influencer program, experiential stunt, website or a tweet - we take pride in our creative process which keeps us accountable, transparent and consistent in an e...

Small Agency of the Year

Carusele has been running influencer marketing campaigns for brands for more than two years. Their approach has moved influencer marketing from a spray and pray marketing tactic to a highly targeted mechanism for getting authentic content in front of an audience that’s receptive and engaged. Founded in 2015, Carusele focuses on creating influ...

Integrated Campaign

HBO’s Westworld Season 1 - Integrated Campaign

"Live without limits" is the tagline for Westworld, a theme park where the line between human and artificial intelligence is blurry in HBO's latest drama. When it came time to promote the show, HBO and its partners began with a simple premise: what if Westworld were real? To answer this question, HBO broke down the limits of the traditional camp...

Mobile Campaign

#InstazoomZ5 – The first zoom on Instagram by Sony Xperia.

March 2016 - Sony Mobile France wanted to recruit followers and visibility on its new Instagram account @sonyxperiafr. Sony's Xperia Z5 has the most powerful smartphone camera on the market, with a lens that can zoom up to five times. The brand wanted to make its mark on Instagram, the ultimate photo platform... But it's impossible to make a dif...

Multi-Platform Campaign

Olympics News Lab at Google

During the Olympics, a few stories are recycled over and again. But, according to the 300 million daily Olympics-related searches, people are curious about so much more. We wanted join our users in being part of the global Olympics conversations by sharing unique insights about the games while making data (derived from trending Olympics searches...

Social Good Campaign

Since Get Schooled was founded in 2010, it has been part of a broader coalition that has helped to boost American high school graduation rates to a record high 83%. Despite this progress, there is still work to be done: about one in four African American and Latino students will not graduate for high school and about three in four will not ear...

Art Direction

#GoldLife Rewards

In the Spring of 2016 Starbucks re-launched their loyalty program as Starbucks Rewards. The new program offered points – or "Stars" – based on dollars spent, replacing the old way of Stars per transaction. Starbucks was sensitive to the fact that there would be some customers who would earn Rewards slower than they did before. And some of those ...

Art Direction

The Periodic Table: Something to Sing About

Every year in mid-October the American Chemical Society celebrates National Chemistry Week as a way of uniting businesses, schools, and individuals to enhance the public's perception of chemistry. We proactively came up with a one-week program on behalf of our client, The Chemours Company. A recent spin off of DuPont, Chemours is a new chemical ...

Brand Identity

Maddie - Wear What Moves You

At 8 years old, Maddie Ziegler burst onto the scene as the star student Lifetime's Dance Moms. She danced her way into America's heart, as the star in the record-shattering "Chandelier" music video by Sia. With 1.5 billion she was quickly becoming a household name.Before long she partnered up with apparel giant, Kahn Lucas, to create her own fas...

Brand Redesign

The 2016 Zendesk Rebrand

Just like people, brands change. Companies evolve—they reinvent themselves and go looking for something fresh. Which is exactly what Zendesk did.When we started 10 years ago, our goal was simple: bring a sense of calm to the chaotic and stressful world of customer service. We've done a pretty good job so far, but we know we can do more.Over the ...

Graphics

The purpose of this integrated campaign was to increase brand awareness, familiarity and social engagement with Finish Line and change people's perception that it is an underdog in the category.

Images

Chambord Social Media Campaign

Chambord, the French raspberry liqueur had a petite problem in the US. Nobody's ears had heard of it or tastebuds knew what to do with it. So, the brand asked Mistress to help it cut through the clutter of social media by creating a visual imagery that was addicting to stare at, extended the brand's whimsical persona into the social space, and u...

Auto

Audi - The Comeback

Background:Audi asked us to showcase: The RS7 piloted driving concept. Vehicle automation was in the midst of a heated debate focussing on obstacles over opportunities.

Beauty

Position Aveda as a trusted source for how-to education in the minds of younger, "do-it-yourself" millennial consumers.

Business to Business

Nielsen Around The World

Nielsen is all about the numbers; but often our clients only see our numbers without regard for what goes into producing them. In addition to best-in-class data collection technology, the world's broadest coverage of consumer markets, and a multi-industry footprint, we have more talented, passionate people on the ground than any other measuremen...

Consumer Brand

Cricket Wireless

Cricket Wireless strives to live by its tagline Something to Smile About. In a crowded and competitive telecom industry, Cricket needed to break through the noise by driving brand awareness and discovery amongst its target segments.

Cultural Institution

The Met 360° Project

In 2016, The Met's Digital Department used a 360° camera rig to create a series of six short videos featuring iconic spaces at its three locations: The Met Fifth Avenue, The Met Breuer, and The Met Cloisters.Our goal? To invite new and existing Met fans to "visit" the Museum's art and architecture in a fresh, immersive way, to engage with the me...

Education

Children's books—both digital and traditional—face immense competition from games, videos, and gadgets for screen time. And for children ages 4-6, this is the most important time in their entire lives to develop future skills and interests. We wanted to create a new incentive for little ones all over the world to learn how to read, improving lit...

Entertainment

Deadpool’s Global Domination

Deadpool electrified a genre, shocked Hollywood, and broke box office, Digital and Blu-ray/DVD records, but the Home Entertainment success of Deadpool is thanks to imaginative original content that was unequivocally Deadpool – in the voice of Deadpool himself. By specifically tailoring each initiative to the channel it lived in, we aimed to make...

Family & Parenting

Children's books—both digital and traditional—face immense competition from games, videos, and gadgets for screen time. And for children ages 4-6, this is the most important time in their entire lives to develop future skills and interests. We wanted to create a new incentive for little ones all over the world to learn how to read, improving lit...

Family & Parenting

What’s Up Moms: Mom Hacks

We are the #1 parenting channel on YouTube with 1.5 million subscribers and 25-30 million views per month! Created by moms, we aim to inspire, inform, and hopefully make you laugh-- the kind of relieving "phew, someone else gets it" kind of laugh.For this particular initiative, we set out to create a new series for moms that was fast to watch an...

Fashion

Pin Pals: Reframing How Consumers Think About the Marshalls Shopping Experience

With merchandise that changes daily, no two visits to Marshalls are the same. We needed to reframe the way people think about our stores – turning the unpredictability of shopping Marshalls into an exciting experience, proving if you go in with an open mind, you never know what surprise is waiting.We needed people to think "surprise" when they t...

Financial Services

The Sound of Priceless

For the first time in 71 years, the Chicago Cubs were headed for the World Series.As a sponsor of Major League Baseball and the Cubs, MasterCard had an opportunity to be part of history. We had two objectives: 1) connect with avid (and long-suffering) Cubs fans and everyone else rooting for the underdog, and 2) become part of the conversation in...

Food & Beverage

Thrills, No Spills

Slurpee released a new sports bottle over winter and tasked us with selling 150,000 of them. That's 3.8 bottles per store, per day!They needed people to start talking about the bottle to keep sales hot and Slurpees cold. With an audience of 17 to 34 year olds who live in the moment and love new experiences, we had to make sure the content was fa...

Games

Hostile Takeover

Call of Duty was gearing up to announce their latest installment and new sub-franchise, Infinite Warfare. Our job was two-fold: 1) get fans excited about the announcement, and get them speculating as to what the new game could be about, and 2) as this game narrative was a return to classic good versus evil, we needed to unpack the story narrativ...

Government & Politics

Better Buildings Challenge SWAP

Commercial buildings and industrial plants account for 50% of our nation's primary energy use and cost about $400 billion annually to power/operate. The U.S. Department of Energy's Better Buildings Challenge is aimed at achieving the goal of doubling American energy productivity by 2030 while motivating corporate and public-sector leaders across...

Health & Fitness

Heavy menstrual bleeding is one of the most common symptoms of uterine fibroids – non-cancerous tumours composed of muscular tissue in the uterus. Up to 40 % of all women will at some point in their life get the disease. The same number of people have never heard of it. That is why uterine fibroids is referred to as Sweden's most unknown women's...

Health & Fitness

At Zocdoc, a digital health company with a mission to give power to the patient, we were shocked to uncover that two-thirds of our own employees were not going to the preventive care visits covered by our comprehensive insurance plan. When Zocdoc employees were asked why not, a resounding answer emerged: work gets in the way.In today's workplace...

Home & Decor

Pin Pals: Reframing How Consumers Think About the Marshalls Shopping Experience

With merchandise that changes daily, no two visits to Marshalls are the same. We needed to reframe the way people think about our stores – turning the unpredictability of shopping Marshalls into an exciting experience, proving if you go in with an open mind, you never know what surprise is waiting.We needed people to think "surprise" when they t...

Hospitality

Hyatt House and Hyatt Place: You’ve Come Too Far to Settle Now

The Hyatt Place and Hyatt House brands – which are Hyatt's fastest growing brands representing more than 50 percent of Hyatt's total hotel portfolio – have been designed to recognize the needs of the modern business traveler.However, the problem is that today's business travelers have an overwhelming amount of choices when it comes to choosing a...

Insurance

Esurance Election Insurance

Esurance announced a new (fake) product called "Election Insurance," as an April Fools' Day prank. The idea behind Election Insurance was simple. Every election we hear thousands of Americans threaten to leave the country if the "wrong" candidate wins, so we created a smart policy to help protect those homes while people are away. If your desire...

Live Events

2016 iHeartRadio Music Festival

After a history-making show in 2015, iHeartRadio utilized new technology and unique engagement tactics during the 2016 iHeartRadio Music Festival to engage fans and artists across all social media platforms in order to achieve even greater social success than in years past.

News & Media

Olympics News Lab at Google

During the Olympics, a few stories are recycled over and again. But, according to the 300 million daily Olympics-related searches, people are curious about so much more. We wanted join our users in being part of the global Olympics conversations by sharing unique insights about the games while making data (derived from trending Olympics searches...

Non-Profit

Love Has No Labels was created with the mission to combat bias with love. Our campaigns are designed to flood culture with diverse images of love to normalize them, and thereby reduce our implicit bias towards those who are different from us.In its first year, Love Has No Labels demonstrated the power of love to bond two individuals together des...

Pets & Animals

Most people don't spend a lot of time thinking about tobacco or its consequences, so truth is constantly trying to find a new way to tell an old story. We needed to connect smoking to something our audience cares about as much as themselves: their pets. 65% of U.S. households own a pet, which equates to 79.7 million homes. For our #CATmageddon c...

Real Estate

The objective of this production was to create a counter-narrative to the story that the public has become accustomed to hearing, that Detroit is a broken down city characterized by blight, poverty, and unemployment. In addition to dispelling the overwhelming belief that Detroit has nothing good to offer, our intention was not to take the popula...

Real Estate

Pulte Homes National Social Media

Buying a new home is among the most significant moments in anyone's life. In 2016, Pulte's objective was to extend its relationship with homebuyers beyond signing the dotted line, and to create a space on social where fans could feel at home for years to come. Pulte wanted to create a social community that represented their brand promise of buil...

Retail & E-Commerce

UNIQLO is an innovative Japanese company that inspires the world to dress casual. Simple apparel with a not-so-simple purpose: to make your life better. Innovation is a fundamental brand value. UNIQLO's President and CEO Tadashi Yanai said "We are not a fashion company. We are a technology company."At the heart of UNIQLO's LifeWear and HEATTECH ...

Social Activism

The Future of Hate - Stop HB757

In February 2016, Georgia legislators passed HB 757, a bill that legalized discrimination against the LGBTQ community, and would forever damage the reputation and welcoming and tolerant environment the state of Georgia had established over the past four decades. Our objective was to encourage voters to speak up against this legislation, and te...

Sports

On June 12th, the City of Orlando changed forever. The Pulse Nightclub shooting shook the city to its core and that included the players and staff of Orlando City SC. When Orlando City SC woke to the news, calls and texts immediately came in from their entire digital staff - people wanted to help.Orlando City had a mid-week U.S. Open Cup match, ...

Technology

#InstazoomZ5 – The first zoom on Instagram by Sony Xperia.

March 2016 - Sony Mobile France wanted to recruit followers and visibility on its new Instagram account @sonyxperiafr. Sony's Xperia Z5 has the most powerful smartphone camera on the market, with a lens that can zoom up to five times. The brand wanted to make its mark on Instagram, the ultimate photo platform... But it's impossible to make a dif...

Television

Bojack Horseman Season 3

Season 3 was the moment where BoJack Horseman, washed-up alcoholic sitcom actor, became BoJack Horseman, critically-acclaimed alcoholic movie star. Fresh off his star-making turn in the Secretariat biopic, it seemed like BoJack had it all — but in fact, all that fame and attention only made him feel more isolated and depressed.Netflix and Igniti...

Travel & Tourism

Virgin Atlantic X Fantastic Beasts and Where to Find Them

Virgin Atlantic has always been synonymous with films and entertainment and in 2016, we partnered with the highly anticipated movie Fantastic Beasts and Where to Find Them. The challenge however, was how to bring this partnership to life, how to bring the Virgin Atlantic band authentically into J.K Rowling's Wizarding World and introduce her pas...

Wine, Beer & Spirits

Laphroaig Filibuster

Laphroaig Single Malt Scotch Whisky is not for everyone. Its distinct taste incites unique and visceral descriptions such as "Smells like medicine. Tastes like soil. My whisky of choice." And those are just from the people who love it.Laphroaig's critically acclaimed #OpinionsWelcome campaign has sought to intrigue, attract, and recruit a new ge...

Wine, Beer & Spirits

Navigating Tinder Like a Captain

In the face of five year declines in consideration and brand relevance metrics, and strong competition from newer, fresher faced brands, Captain Morgan needed to find a fast, innovative way to personally connect with the next generation of legal drinkers in the USA, aged 21 to 24.The stability of the Captain Morgan brand and sales are critical t...

Facebook Presence

AJ+ is Al Jazeera's digital-only offshoot that creates news for the connected generation. In a big bet on distributed content, AJ+ traded a website for an editorial strategy centered on building audiences directly on Facebook. By focusing on content and creating engaging videos tailor-made for the social network, AJ+ has been able to relate the ...

Instagram Presence

Tillamook Instagram

Tillamook is an independent dairy cooperative from Oregon. For 108 years, Tillamook's farmer-owners have marched to their own beat. As a values-driven company, they maintain stubbornly high standards, insisting on the highest quality milk and refusing to compromise craftsmanship for profit like the bulk of the corporate, Big Food industry. In 20...

Periscope Presence

FoodTripping: 50 States in 50 Days

Zagat is all about bringing the experience of food and dining to their users. Now more than ever, many users are avid travelers looking for places to go. They also want to know where their food comes from. Through this #FoodTripping project, Zagat wanted to bring users LIVE behind-the-scenes access to experiences across the U.S., leveraging thei...

Snapchat Presence

Overall Snapchat Presence from The Economist

The partnership between The Economist and Snapchat Discover was conceived to give the publication a way to connect with a broader and younger global audience and to showcase the quality journalism of The Economist in a different format. Social media is integral to the growth in circulation of The Economist. Every day, approximately 41% of...

Tumblr Presence

Through Thick and Thin Tumblr

Cystic fibrosis (CF), an autosomal recessive genetic disorder that occurs in approximately one of every 2,500 live births in the United States, is characterized by multi-organ system involvement, primarily affecting the lungs and the digestive tract. Teens with CF face unique challenges as they take on more responsibility in their treatment mana...

Twitter Presence

Denny's Twitter

The goal for the Denny's brand Twitter account has always been simple: don't sound like a brand Twitter account. By straightforwardly using the platform as a user would (i.e., with natural language, awareness of current and relevant events and pop culture, a brisk and off-the-cuff style and response time, not pandering with outdated advertiseme...

YouTube Presence

In the world of WWE, the show doesn't end once the final bell rings. The conflicts and controversies continue across WWE's digital media platforms, which operate 24/7.Our WWE Digital and Social Media teams are comprised of a 50-person group of editors, producers, designers and photographers creating content for WWE's flagship website and App, WW...

Africa

Untamed Adventures with Fairmont in Kenya

Our primary objective was to promote awareness of Fairmont Hotels & Resorts as an incredible safari destination in Kenya. While our properties throughout North America are well known, most people don't associate the brand with a safari experience. These videos showcased the extraordinary sights and experiences found on an African safari with Fai...

Asia

Celebrating Asian TV

The 21st Asian Television Awards took place on 2 December in Singapore. Celebrating the best that Asian Television has to offer, we set out to create a social party like no other. We wanted to create as much hype pre-event, during the actual awards itself and post event. Objectives were to increase our number of social media impressions ...

Asia

Uber is an every day utility that people become very comfortable using. The simplicity and ease of it's use become so seamless in peoples lives that the service can become taken for granted.When the superior features and reasons to use Uber become taken for granted, the 'reason to use' Uber also gets commoditized; which in turn reduces brand loy...

Europe

Beats by Dre "BE #READY"

As one of the most widely-watched sporting events on earth, the UEFA European Championships offer an incredible opportunity to engage with sports lovers all across Europe. Beats by Dre has always strived to be one of the most culturally relevant brands in the world, using global events in music, sports, and fashion to build authentic connections...

North America

Every day in America, thousands of kids miss school because they lack one simple thing: clean clothes.Kids who regularly miss school are 7 times more likely to drop out.Kids who drop out have a 40% higher unemployment rate, are 70% more likely to be on welfare, and are 8 times more likely to go to prison.As a brand, Whirlpool celebrates the valu...

Oceania

UNIQLO is an innovative Japanese company that inspires the world to dress casual. Simple apparel with a not-so-simple purpose: to make your life better. Innovation is a fundamental brand value. UNIQLO's President and CEO Tadashi Yanai said "We are not a fashion company. We are a technology company."At the heart of UNIQLO's LifeWear and HEATTECH ...

South America

Banco Bradesco was one of the sponsors for the 2016 Olympics in Rio de Janeiro, and our objective was to activate their sponsorship campaign.

The Middle East

J.P. Morgan serves up premiere experiences in Dubai

J.P. Morgan, a global financial services firm, has had a presence in the Middle East for over 80 years, and recognizes the region as a priority market for business growth. Dubai is the key hub from where J.P. Morgan serves clients. In order to increase awareness of the bank's services, and build relationships with clients, the firm opted to spon...

Emerging Platform

Hostile Takeover

Call of Duty was gearing up to announce their latest installment and new sub-franchise, Infinite Warfare. Our job was two-fold: 1) get fans excited about the announcement, and get them speculating as to what the new game could be about, and 2) as this game narrative was a return to classic good versus evil, we needed to unpack the story narrativ...

Facebook

Thomas & Friends: The Great Race Cinema Launch

Showcase Cinemas had high expectations and ambitious goals with less than 2 months until movie launch: 1. Drive ticket sales for the launch of the new Thomas & Friends: 'The Great Race' movie and most importantly: BEAT last year's ticket sales – when the movie was shown in 150 more cinemas.2. Reach a new audience: convince parents to take their ...

Instagram

When adidas signed James Harden, basketball's most enigmatic star, interest in his new signature shoe was white-hot. But there was one problem… it wasn't ready yet.Our challenge: Build hype for the Harden Vol. 1 with the 15 year-old hoops fan for three months straight. Get them excited. Keep them engaged. Without ever actually showing the shoe. ...

Periscope

Google Store: #HolidaysByUs

The holiday season. A time to celebrate with family and friends, reflect, and of course, give and receive. As a new kid on the retail block, Google Store aimed to make a splash to raise brand awareness and drive sales, in the most Googly of ways.Research shows that holidays around the world are filled with beloved traditions, but it's also a tim...

Pinterest

Sunny Inspirational Graphics

To promote the 11th season of the hit comedy "It's Always Sunny in Philadelphia," FXX decided to focus on the last platform anyone would expect for this show: Pinterest. The typically aspirational world of Pinterest was the perfect platform to put through the eyes of the deranged personalities of the Sunny. The goal was to launch the show on a n...

Snapchat

Orange Is The New Black S4 Contraband Phone Global Discover Story

Orange is the New Black partnered with Snapchat to release the first ever sponsored Snapchat Discover Channel to generate buzz before the launch of Season 4 on Netflix the following day.

Tumblr

Freakish On Hulu: #FreakWeek Tumblr

The first ever full TV series to launch on Tumblr. The new Hulu Original series Freakish stars a cast of Awesomeness TV young social media influencers locked in a high school during a zombie apocolypse--think Fear the Walking Dead meets The Breakfast Club. We were tasked with driving interest and buzz around the new series among our core audienc...

Twitter

#LiveInTheMovies

In 2016, brands paid a record breaking $2M for a 30 second spot. But with a major hotel chain as the official sponsor, Airbnb couldn't buy airtime, we couldn't even reference the Oscars, or mention any of the films in it. We were officially locked out. We had to find another way in, so we turned to the second screen: Twitter. We started with a s...

Vine

The Minnesota Vikings partnered with award-winning artist Ian Padgham to create unique content in a variety of mediums throughout the 2016 season. Whether it involved claymation, water color painting, stop-motion or illustration, the Vikings were able to create engaging short-form content for a variety of social platforms. While Vine was the mai...

Weibo

Celebrating Asian TV

The 21st Asian Television Awards took place on 2 December in Singapore. Celebrating the best that Asian Television has to offer, we set out to create a social party like no other. We wanted to create as much hype pre-event, during the actual awards itself and post event. Objectives were to increase our number of social media impressions ...

WhatsApp

In 2006 Nike launched Nike+, which kick-started a sports tracking movement. Since then, with apps and wearables, Nike has strived to get closer than ever to what our athletes need and want. But even with Nike+, Nike had yet to apply this data in order to offer truly personalized service.Meanwhile, we were witnessing a significant audience migrat...

YouTube

“The Disappearing Girl” | A YA Interactive Drama Played Out Over Social Media

In 2016, multiple studies showed that young consumers were seeking out brands that they saw as "new," "trendsetting," and "innovative." Unfortunately for wireless carriers like AT&T, these young consumers tend to give most of the "innovation" credit to the companies that make the devices, not the networks that run them. Overwhelmed by a lack of ...

Branded Content

The objective is to position Royal Caribbean as the ultimate vacation experience for families traveling with teens. Together, AwesomenessTV and Royal Caribbean created the "Royal Crush" series with influencer talent to ultimately increase brand preference of teens to choose Royal Caribbean as their first choice vacation. Through narrative storyt...

Contest or Promotion

Mr. Robot Season 2 Digital Easter Eggs

In its first season, USA Network's groundbreaking series Mr. Robot exploded onto the scene, tapping directly into peoples' emotions around some of the biggest issues of our day and inspiring immediate and passionate fandom. Not only was it the breakout show of the year, but it also generated an unprecedented level of audience connection and enga...

Data Visualization

CSIS Interactive Maps Receive 4.5 Million Views in 2016

The Center for Strategic and International Studies (CSIS) is a bipartisan, nonprofit policy research organization dedicated to providing strategic insights and policy solutions to help decisionmakers chart a course toward a better world. The Andreas C. Dracopoulos iDeas Lab (iLab) enhances CSIS's research with the latest in cutting-edge web tech...

Emojis

#NYCYouthHealth Emoji Campaign

A cutting edge emoji social media campaign to raise awareness of NYC Health + Hospitals' YouthHealth services. NYC Health + Hospitals delivers comprehensive, quality services to an estimated 152,000 New York City adolescents at hospitals and community health centers. However, there still are thousands of youth who don't seek health care serv...

GIFs

Absolut Vodka GIF Drinks

How to get users to care about your newsletters using movement, wit and a LOT of vodka.This is the story about how we dramatically increased user engagement rates for ABSOLUT's eCRM program while simultaneously creating new opportunities for the brand's online presence.Our primary objectives with this project was to:A) Increase engagement rates ...

Hashtag

#StarringJohnCho

Scarlett Johansson as Motoko Kusanagi. Emma Stone as Alison Ng. Jim Sturgess as Jeff Ma. White-washing Asian roles in film abounds. In a leaked email exchange with studio heads, Aaron Sorkin (Oscar-winning writer of The Social Network, Steve Jobs, and The Newsroom) complained about the so-called difficulty of adapting a movie with an Asian prota...

Meme

IKEA MEME MANUALS

Our content strategy for IKEA Germany takes the brand value "building a better everyday for the many people" to Facebook. We aim at bringing happiness to our fans by providing an entertaining mix of IKEA product inspiration and typical shopping experiences full of Swedish humour.But to stay relevant and on top of users minds, it takes more than ...

Native Advertising

Creating Consumer Relevancy with #MyWalgreensApp

The #MyWalgreensApp campaign was charged with communicating that the award-winning Walgreens mobile app offers everything customers need in one convenient place to help save time and money. You can order photo prints, clip coupons, refill prescriptions and access your Balance™ Rewards with mobile pay. The Walgreens Mobile app is designed to make...

Snapchat Filter/Lens

In September 2015 Netflix was launched in France. Since then, its community and Netflix 'Original Series' have continuously increased in number and in popularity. French people are fans of Netflix as much as Netflix is fan of French people! That's why the brand maintains a special relationship on a daily basis on social media. As an innovative b...

User-Generated Content

ADT Ghost Monitoring

Because of all of the online buzz around holidays in social media, they are frequently key subjects in any brand's social media calendar. Halloween is no exception. The question is, how does a security services brand join the conversation in a meaningful and relevant way?To answer that, we had to appeal to our audience of "Anxious Believers" and...

Video

Triumph the Insult Comic Dog Poops on the 2016 Presidential Election

Triumph the Insult Comic Dog took the 2016 Presidential Election by storm, giving the strangest political match up of the 21st century the coverage it deserved.Within the incredibly crowded landscape of political coverage of the 2016 Elections the challenge was how to break through the digital clutter and showcase Triumph's equal opportunity poo...

Facebook Partnership

Stand with Malala

The National Geographic Channel wanted to drive viewership for their airing of He Named Me Malala and raise awareness for the Malala Fund organization and its cause – ensuring girls around the world have access to 12 years of education. To achieve this, we used a familiar symbol of academic achievement – the yearbook – to make an unthinkable gl...

Instagram Partnership

I LOVE NEW YORK Catskills Fall 2016 Social Campaign

New York State has an almost endless array of attractions, experiences and unique offerings. One of the state's best kept secrets is the Catskills Region, located just two hours outside of New York City by car, and home to some of the most beautiful mountains, views and attractions in the world. In 2016, GLOW partnered with I LOVE NEW YORK, Visi...

Multi-Platform Campaign

Ryan Reynolds IS Deadpool

Deadpool electrified a genre, shocked Hollywood, and broke box office, Digital and Blu-ray/DVD records, thanks in no small part to the efforts of one man: Ryan Reynolds.After all, not just anyone could celebrate the "merc with a mouth's" more colorful side – like his Mexican food addiction and unicorn obsession and still stay so damn sexy (and h...

musical.ly Partnership

Share a Coke: Turning Lyrics into Language

Three years ago, Coca-Cola’s “Share a Coke” campaign transformed their whole approach to summer by featuring names on bottles. Harnessing the power of names, Share a Coke was inherently social. But after two consecutive summers, the campaign was losing its novelty and momentum. Our goal was to re-ignite Coca-Cola’s place in the social c...

Snapchat Partnership

MTV Pants Off is a Snapchat-first show about sex and relationships hosted by sex ed YouTuber, Laci Green. Since so many young people don't have access to informative sex ed, we wanted to make a sex positive show that explained everything from first crushes to butt stuff. Every episode, we tackled a specific aspect of sex - whether it was persona...

Twitter Partnership

Cody Johns Baconates

Wendy's wanted to add national scale to a local PR event in Chicago centred around their flagship hamburger, The Baconator.

YouNow Partnership

Jack Link’s Bag - Branded YouNow Gift

Jack Link's was looking for innovative ways to leverage new and existing social platforms to reach the more highly engaged parts of their fanbase on National Jerky Day. YouNow is one of the fastest growing live streaming platforms around, and their audience was the perfect fit for Jack Link's funny and lighthearted brand tone. To leverage this a...

YouTube Partnership

Undercover Lyft

The Undercover Lyft digital series was designed to create a cultural moment to give the public another way to interact with the Lyft brand. Its objectives were and are to; give potential and existing passengers other ways to get to know Lyft's brand persona, highlight the memorable in-car aspect of the Lyft experience and collaborate with celebr...

Book & Catalogue Apps

Children's books—both digital and traditional—face immense competition from games, videos, and gadgets for screen time. And for children ages 4-6, this is the most important time in their entire lives to develop future skills and interests. We wanted to create a new incentive for little ones all over the world to learn how to read, improving lit...

Dating Apps

Navigating Tinder Like a Captain

In the face of five year declines in consideration and brand relevance metrics, and strong competition from newer, fresher faced brands, Captain Morgan needed to find a fast, innovative way to personally connect with the next generation of legal drinkers in the USA, aged 21 to 24.The stability of the Captain Morgan brand and sales are critical t...

Entertainment Apps

Our goal when creating the PetMOJI native mobile application was to connect people to the film "The Secret Life of Pets" through their own pets. Users download the app to their phone, and it allows them to turn their pets into emojis. The app provides a way for users to play with the content and engage in a deeper, more meaningful way with the m...

Finance Apps

Sallie Mae mobile watch app

Since a major portion of our customers make payments while in school or are repaying their student loans after school, it's a natural step to offer an app that lets them manage and make student loan payments from their Apple® or AndroidTM phones. With the Sallie Mae mobile app, customers can pay their student loans within seconds for anytime, an...

Food & Beverage Apps

Zero Click Ordering

Digital orders are more profitable to Domino's, and yield a higher customer satisfaction rating. In 2011, the goal was set to move the business from just over 20% digital sales, to over 50% by the end of 2015. With the help of Domino's AnyWare, a new suite of technology that makes it possible to order pizza on more devices than ever before, that...

Game Apps

CSR2: Ultimate Racing Challenge

A global phenomenon, CSR is one of the top, racing mobile games on the market with over 190 million downloads to date. Building off the success of the first instalment, the campaign's objective was to drive excitement and awareness for the sequel, re-engage players of the original CSR game title, while acquiring new players and driving game inst...

Health, Fitness & Medical Apps

Snap It by Lose It!

Lose It! is mobilizing the world to achieve a healthy weight. In a 2016 study with the National Institute of Health, 72.7% of users who actively used Lose It! achieved clinically significant weight loss. Used by millions of people around the world, Lose It! is the most effective, personal, app-based weight loss program. In 2016, Lose It! launche...

Kids & Lifestyle Apps

storybooth is an innovative new animated storytelling platform that collects real stories from young people in their own words, animates the best of them, and publishes them on our YouTube channel, website and mobile app. Our mission is to create a platform that empowers kids through the telling of their true stories to help them feel connected,...

Magazine & Newspaper Apps

Quartz News App

When Quartz launched in 2012, we bucked the trend of the time by choosing not to build an app. We could get more readers with less friction on the web, we reasoned, and nothing we'd want to do in an app couldn't be done with a well-built, well-optimized mobile website. (We think we were right; TK of our TK million monthly users now read qz.com o...

Photo & Video Apps

First 360 news app. First LIVE TV news broadcast in 360. First panoramic video from a jet fighter cockpit. First 360 HD news YouTube LIVE stream. When it comes to immersive digital news reporting – RT claims many "firsts" and can be truly counted among the 360 and VR news content pioneers: we explore, innovate, and deploy the latest 360 tech in...

Productivity Apps

Email by EasilyDo

Email is the most used app on any phone today. People will spend up to 47,000 hours sending and receiving it over the course of a career; or in 2017, an average of 120 business emails and 105 personal emails per person each day worldwide. Email is simply how we communicate; every one of us.Using email early on felt innovative, efficient, and mor...

Productivity Apps

In 1963 Pantone revolutionized the creative industry with the launch of the colorful PANTONE MATCHING SYSTEM, an innovative tool to select, communicate and produce accurate color. This revolutionary color system powers some of the most iconic brands in the world. Minions Yellow. Tiffany's Blue. Coca Cola red.But in a world of constant change, a ...

Travel & Weather Apps

Hawaii VR: Let Hawaii Happen

Hawaii Tourism Authority's primary objective was to find innovative ways to let potential visitors experience and learn about the variety of activities and unique personalities of each island. Our key challenge was to create awareness about the unique experiences each Hawaiian island has to offer. Consumer insights showed us that many who have n...

Call to Action

YouTube #voteIRL

Knowing that the US Presidential Election would be a major cultural moment in 2016 and that voter turnout had decreased to abysmal levels. YouTube wanted to help spark change and empower the voices of YouTubers & celebrities, along with the millennials who follow them.Only 1 in 3 millennials voted in 2012. In 2016, 50% of unregistered voters wer...

Creative use of Technology

The Sound of Priceless

For the first time in 71 years, the Chicago Cubs were headed for the World Series.As a sponsor of Major League Baseball and the Cubs, MasterCard had an opportunity to be part of history. We had two objectives: 1) connect with avid (and long-suffering) Cubs fans and everyone else rooting for the underdog, and 2) become part of the conversation in...

Customer Service

#BroughtBackTheBBQ Surprise & Delight

In July of 2016, Chick-fil-A changed its Original BBQ sauce to a new Smokehouse BBQ after consumer testing showed it paired well with new sandwich products. Customers didn't like the change and, as they took to social media to make their feelings known, Chick-fil-A quickly learned how passionate its guests are about their sauces. For them, there...

Gamification

Adobe Photoshop "There's Magic Inside"

Adobe challenged us to drive deeper Photoshop engagement to help support a wider business goal of increasing and retaining creative cloud subscribers. We believe that people who are more highly skilled in a creative product's advanced functionality are more likely to continue subscribing because of their ever-growing ability to bring their creat...

Humor

The Daily Show: “When Was America Great?”

Donald Trump's campaign slogan was "Make America Great Again" which made us think, "when exactly was America great?"

Integration with Live Television

NFL Network Social/Participation TV

The NFL Network customized a social strategy that offers our savvy football audience, regular social engagement and participation opportunities. Our goal from the onset was and still is, to give our viewers an opportunity to engage, participate and help us prioritize content for our programs by giving them a voice and platform to express their ...

Large Media Buying Strategy

Jordan Brand "Space Jam: Defy"

In 2016, Jordan Brand launched its largest campaign of the year to celebrate the 20th anniversary of Space Jam, the iconic live-action/animated sports comedy starring NBA superstar Michael Jordan. The campaign centered on "Defy," a short animated sequel to the original film starring NBA athletes Blake Griffin and Jimmy Butler.Of course, it would...

LGBTQ Community Engagement

Sense8: Nomi’s Gift

In the summer of 2015, Netflix premiered Sense8, a character-driven sci-fi series from the Wachowskis, of Matrix fame. The show was a hit, thanks to its tremendous production value, complex relationships and progressive LGBT storylines. During the 2016 holidays, Netflix wanted to bring Sense8 back with a special episode—a holiday treat to keep f...

Location-Based Experience

Homeland: Surveillance Mission

Use geofencing capabilities to create an interactive experience that fuels awareness and excitement for Homeland's January 15 premiere, activating fans and unveiling exclusive content tied to Season 6 themes and the show's return to the United States.

Mid-Range Media Buying Strategy

#HallmarkAtWalgreens Ambassador Campaign

The Hallmark Ambassador Campaign included a series of influencer marketing flights for Hallmark at Walgreens during calendar 2016. We set out to remind target audiences that Walgreens is the place to go for all things Hallmark, with the primary focus across campaigns on greeting cards. The programs in this comprehensive influencer marketing seri...

Multicultural Community Engagement

PepsiCo and 21st Century Fox Present the Search for Hidden Figures

Demonstrate PepsiCo's values around women and diversity in the workplace and the importance of STEM. To provide women and girls with exclusive opportunities that will inspire their future STEM-related careers while advancing their present skills and education.Aid in building buzz around the release of the Oscar nominated film "Hidden Figures."

Online Community

Seven out of ten people are not aware that Wendy's serves hamburgers made from fresh, never-frozen beef. Focus groups said they did not believe the fresh beef claim because it has to be frozen to be transported. This lead us to exclaim to each other on more than one occasion, "Have these people forgotten about refrigeration?"Starting in 2016, We...

Physical & Digital

Every day in America, thousands of kids miss school because they lack one simple thing: clean clothes.Kids who regularly miss school are 7 times more likely to drop out.Kids who drop out have a 40% higher unemployment rate, are 70% more likely to be on welfare, and are 8 times more likely to go to prison.As a brand, Whirlpool celebrates the valu...

Real Time Response

The Sound of Priceless

For the first time in 71 years, the Chicago Cubs were headed for the World Series.As a sponsor of Major League Baseball and the Cubs, MasterCard had an opportunity to be part of history. We had two objectives: 1) connect with avid (and long-suffering) Cubs fans and everyone else rooting for the underdog, and 2) become part of the conversation in...

Shoe-String Media Buying Strategy

Dirty water is deadly. It infiltrates the lives of over 663 million people every single day and kills more people than all forms of violence – including war. But in America and much of the Western World, we don't even have to consider it. Dirty water is simply not on our radar. So charity: water gave us a mission: Make dirty water real for peop...

Social Media Tool

The project Yeter Çektiğin was created from our observations of the audience during the concert series we sponsor. People come together in concerts to see and hear their favorite artists' live performances but in the digital age, the urge to share the moment is stronger than living in the moment. Even though the artist is right in front of the a...

Spokesperson

Love Has No Labels was created with the mission to combat bias with love. Our campaigns are designed to flood culture with diverse images of love to normalize them, and thereby reduce our implicit bias towards those who are different from us.In its first year, Love Has No Labels demonstrated the power of love to bond two individuals together des...

Facebook Live

A Day in the Life at Lincoln Center

For over fifty years 'going to Lincoln Center' has meant visiting New York's Upper West Side to sit in one of our concert halls. Using Facebook Live, we wanted to make the world's leading performing arts center accessible to a global audience. Now, 'going to Lincoln Center' could mean visiting us from anywhere in the world via Facebook. Our go...

Facebook Video

RINGS - TV Store Prank

The objective was to create an entertaining and highly sharable video to get people excited about the return of the scary THE RING franchise. The purpose of the video was also to generate earned media coverage for the movie domestically as well as internationally.

Instagram Story

MLS Cup Flipbook

In a sports world driven by ratings and the continuous need to drive tune-in to big events there is an increasing demand for cutting-edge, new and innovative approaches to get the broadcast messaging across. Tasked with driving fans to watch the 2016 MLS Cup Final, the Major League Soccer social team decided to leverage an emerging social video...

Instagram Video

Back to School Campaign

While Nutella has over 90% awareness, household penetration is much lower. Consumer research shows that beyond spreading Nutella on a piece of toast, people are unaware how else to eat Nutella, limiting how frequently they use the product and ultimately purchase it. As a result, we were tasked with showcasing ways the brand's target market – mom...

Snapchat Discover Story

NFL Snapchat Discover: Themed Power Rankings

Our goal was to defy conventional Snapchat Discover practices by creating a never-before seen experience for our audience. In creating a 32-snap, fully themed and fully custom edition, we wanted to provide our audience with a Discover edition that would entertain and engage them, as well as leave them with a one of a kind playing card for their ...

Snapchat Story

Qantas x Gaynetto Snapchat Activation

The moment an Aussie, Adam, who lives in New York, tweeted that he was missing out on a beloved Australian ice cream treat, we knew it was our duty as the national airline of Australia to bring him a little piece of home. Our objective was to share the story of Qantas flying ice cream bars all the way from Sydney, Australia to New York City, jus...

Twitter Video

Captain America: Civil Twitter War

Disney not only tasked McBeard to participate in the conversation around Captain America: Civil War, but also to create a moment that connects fans directly to the campaign's theme: "Choose Your Team."

YouNow

America's Got Talent Season 11 Live Stream Auditions

In order to find talent and drive audition awareness, America's Got Talent held live streamed auditions on YouNow. The audition team held 13 one-hour live stream auditions to meet talent on the platform and provide them with an opportunity to perform.In addition to the live auditions, our show host provided audition tips and information on furth...

360 Video

68th Emmy Awards in 360º

To reward Facebook users at home with a fresh and interactive perspective on the Emmy Awards.To capture, for the first time, a three-part experience of the Emmy Awards in 360 video:Red CarpetWhat it actually looks like, from any angle, to walk the red carpet.Opening MonologueOne of the most talked about moments during an awards show, record the ...

Augmented Reality

The Westbury Faery

FAERIES ARE REALFINDING ONE IS HARDHelp Us Find The Westbury FaeryThe Westbury Faery is an Alternate Reality Storytelling Game. Our objective was to create an original immersive story experience, which harnesses the power of online audiences and Augmented Reality driven game-play. Exploring the intersection of storytelling and technology, we set...

Comedy Video

In sneaker culture, it's all about who has the newest, freshest kicks. Finish Line set out to establish that they had the freshest kicks with the "Shoes So Fresh" campaign. They needed to draw attention to their newly redesigned store experience as well.

Ephemeral Video

BET - 15 Years: Remembering Aaliyah

We set out to bring hip-hop fans together around one of 2016's major music milestones—the 15th anniversary of Aaliyah's tragic and untimely death. Our goal was to unite the BET audience for a day of celebration and remembrance, while reinforcing the network's influence as a cultural touchstone for Aaliyah admirers.

Instructional

How To Pack Over 100 Items Into A Carry On

The objective was to made a video demonstrating the functionality of our Biaggi Zipsak carry-on - a small pouch that ingeniously opens out to full-size luggage. The aim was to create a simple yet sensational homemade instructional video showing as many items as possible being packed into our carry-on while offering practical and useful packing t...

Live Event Coverage

Verizon 360 Live - Thanksgiving Day Parade

The Macy's Thanksgiving Day Parade is an American institution; it is second only to the Super Bowl in annual live viewership. But whereas an NFL game is an active viewing situation, the parade is as passive as can be. Families across the country tune in but then continue on with the rest of their Thanksgiving traditions while the parade plays in...

Live News Coverage

Bloomberg Politics Live at the U.S. Presidential Debates

Bloomberg Politics aimed to give political junkies a backstage pass to the 2016 U.S. presidential debates. With unrivaled access to the top players in both the Donald Trump and Hillary Clinton campaigns, social media users got a first-hand glimpse of every dramatic twist and turn of the race, in real time.Leading the effort for Bloomberg Politic...

Live Streaming Video

In a departure from last year's Periscope-based webcast, Droneweek 2016 was broadcast exclusively on GE's Facebook Live channel to audiences in the US, Brazil and the world. The team worked closely with Facebook to develop one of the first-ever live multicasts using drones in rich HD quality. The 5 day, 5 episode event gave viewers a rarely seen...

Long Form Video

Stop Living the Dull Life

Conditioned by expensive razor brands to nurse blades for as long as possible, Dollar Shave Club has to remind its members that they can, and should, change their blades weekly for a better shave.The success metric was video view-time, with a challenge to see if we could get people to watch beyond :15, the optimal length for online video ads acc...

Medium-Length Video

"Leading Without Limbs"

BBC.com Capital wanted to tell the story of Nick Vujicic, a man born with no limbs, who despite obvious hardships, champions a hopeful, uplifting message that motivates millions around the world.

Short Form Video

Tap That Glass – Countdown Videos

Our goal for the Orange is the New Black Season 4 campaign was to make fans feel like they were getting a personal interaction with the characters that they had grown to love. So, our countdown series needed to feel native to the platform and feature talent directly interacting with fans in a small way.

Video Pre-Roll

Scotts wanted to show that the faster you treat weeds with Scotts Weed B Gon, the less annoying the weeds will get, and the better off your lawn will be.

Virtual Reality

AHS Fearless VR Experience

Faced with the challenge of promoting the mysterious 6th installment of AHS, FX created a world designed to let fans face their darkest fears on a journey through iconic elements from the franchise through virtual reality. In keeping with the overall marketing campaign, VR offered the opportunity to let fans experience as much rich detail of the...

See a complete list of winners

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.

The Shorty Social Good Awards will be held October 2017 in NYC, Date to be announced shortly.