The Shorty Awards - Honoring the best of social media

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10th Annual Shorty Awards Categories

See below for official categories.

Influencers

Honoring the most notable and viral Influencers from 2017. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Keke Palmer takes the stage as host

The Fab Five from Queer Eye sharing sheer joy with the audience

Casey Neistat awards Elle Mills with Breakout YouTuber of the year

Scott Rogowsky accepts livestreamer of the year

The Vlog Squad accepts Best YouTube Ensemble

Laurie Hernandez presenting an award

Full Winners List

Watch the show!

Photos

10TH ANNUAL SHORTY AWARDS WINNERS

Influencers
Brands & Organizations

Influencers

Actor

Actor, DJ, model, and singer Ansel Elgort has been everywhere this year, from the NBA All-Star Celebrity Game to a featured appearance on Logic’s hit album to the titular role in Baby Driver. The New York native continually tweets to his 3M+ followers, while his Instagram audience of over 9M enjoy watching the fabulous life of a 23-year-old cele...

Celebrity

How cool is Rihanna? Even Anne Hathaway, Rihanna’s costar in the upcoming film Ocean’s 8, gushes that “She’s heaven.” This year, she brought some of her divine style down to Earth when she launched her Fenty Beauty cosmetic line. 132M+ people watched the line’s tutorial videos just in the month of September, according to Newsweek. It helps that ...

Comedy

Kristen Schaal has a lot of credits on her resume, but she can now add an Emmy nomination for her voice acting on the Netflix series BoJack Horseman. The former Daily Show correspondent’s unique voice can be heard in everything from Bob’s Burgers to Toy Story to Despicable Me, and recently as the voice of Edith in the book-series-turned-film Cap...

Dance

How does a regular 15-year-old named Russell Horning turn into Backpack Kid, the dance sensation with 1M+ Instagram followers? It helps if you have a signature style (stiff, swinging arms), a signature look (t-shirt and backpack), and a signature stare (cold). It also helps if Katy Perry has you join her on the season finale of SNL after seeing ...

Music

Summer 2017 belonged to Cardi B’s debut single “Bodak Yellow,” which hit #1 on the Billboard Hot 100 chart, and has 320M+ YouTube views and counting. Her sharp-witted, off-the hook Instagram videos and Twitter posts lead the Bronx native to appear on the reality series Love & Hip Hop: New York. After building a huge following, the former strippe...

TV Show

Rick & Morty has brought the world many great things, from characters and catchphrases to apps and games. But in 2017, Rick & Morty truly outdid themselves when, at the end of the season 3 premiere, Rick mentions the Szechuan sauce that McDonald’s released (in 1998) as part of a promotion for the movie Mulan. The Rick & Morty fanbase went nuts, ...

Breakout YouTuber

YouTuber Elle Mills started 2017 with just over 15K subscribers. Then things went crazy. The 19-year-old gained traction for hilarious edits that cast shows and films in a totally different light, like “IF STRANGER THINGS WERE A ROMANTIC COMEDY.” But in 2017, Elle mostly posted her weekly vlogs, often featuring her family members or her friend (...

Creator of the Decade

Should you use an iPhone or a Galaxy? Is it worth it to buy the $3000 drone, or is the $300 one basically the same thing? How does portrait mode actually work? Thanks to Marques Brownlee, these internal debates can finally be laid to rest. For the past nine years, he’s posted helpful, easy-to-understand videos to his MKBHD YouTube channel, begin...

Instagrammer

It’s been a big for Topher Brophy. Early in the year, the Instagram sensation who matches stylish outfits with his adopted pup—fellow Instagram star @rosenbergthedog—went viral, with Cosmopolitan and People running features on the duo. Topher and Rosenberg quickly jumped off the phone and onto TV as the stars of a Sprint/Samsung Galaxy ad campai...

Live Streamer

Let’s get down to the nitty gritty. You might know him as Quizzie McGuire, Trap Trebek, Quiz Daddy or one of his many other nicknames, but Scott Rogowsky was arguably the biggest live stream sensation of 2017. The host of the popular live quiz app HQ, Scott became a fan favorite by bringing an unmatched level of enthusiasm, the best bad puns, an...

Muser

With over 12M fans, Annie LeBlanc is one of the most popular musers in the world. Of course, the 13-year-old gymnast, actor, and singer also has millions of YouTube and Instagram fans, but she lets her silly side show on musical.ly, doing funny lip sync collaborations with other social stars like @laurengodwin, @brooklynandbailey, and her sister...

Snapchatter

If you’re not following Spencer Pratt on Snapchat, here are some things you might not know about him: he loves espresso, maybe a little too much, but still not as much as he loves hummingbirds (one of which he buried in a touching snap after it died in a heat wave); his obsession with crystals that many remember from The Hills was not fake—he ac...

Twitch Streamer

Few streamers had a bigger year than Pokimane, who gained 450K+ new Twitch followers in 2017, joining the platform’s top 100 most-followed accounts. The Moroccan-born gamer revived her account in August 2017 after posting only two videos the year prior. The 21-year-old’s increased popularity in the gaming world led her to add over 300K Instagram...

Vlogger of the Year

Vlogger Wil Dasovich started on YouTube by recording his globetrotting adventures after graduating from college. His travel vlogs gained him an international audience, and in 2017 he quadrupled the size of his YouTube subscriber base, ending the year with well over 1M+ people tuning into his inspirational uploads. Of course, it was a bittersweet...

YouTube Comedian

YouTuber DangMattSmith is “Just a boy being himself and trying to make you laugh.” As the king of the reaction video, Matt made his name interacting with random people on Chatroulette, capturing the interactions for his millions of fans. In 2017, the quick-witted 18-year-old more than doubled his total number of subscribers, ending the year with...

YouTube Ensemble

Led by David Dobrik, the Vlog Squad makes some of the funniest vlogs on the internet. The squad is mostly comprised of hilarious former Viners, and includes Scotty Sire, Toddy Smith, Alex Ernst, Gabbie Hanna, Liza Koshy, Zane Hijazi, Corinna Kopf, Heath Hussar, Josh Peck, BigNik, Jason Nash, Matt King, Carly Incontro, Kristen McAtee, Erin Gilfoy...

YouTube Musician

Kurt Hugo Schneider

Kurt Hugo Schneider, the 29-year-old producer, filmmaker, and musician, has accumulated quite the following producing music videos for all kinds of musicians, from T-Pain to Liam Payne to Avicii, and many more. His 9.5M+ YouTube subscribers never know what to expect, whether it’s one of KHS’s mashups, a cover song featuring other artists like Re...

YouTuber of the Year

Comedian Jack Douglass admits, “I like to make fun of everything because I'm too scared to confront reality.” Well, in reality, he added over 1M subscribers on YouTube in 2017, many of whom he interacts with through his YIAY series (which stands for “Yesterday I Asked You”), where he and his fans together find hilarious answers to his questions....

Animal

If you’re a dog owner and want to know how your little bundle of fur stacks up, then there’s a good chance you’re one of the 4.5M+ followers of the hilarious WeRateDogs Twitter page. On any given day, you’ll find plenty of fan-submitted pics on the @dog_rates feed that are off the cuteness charts, usually garnering solid 13/10 ratings. Whether i...

Art

When you hear someone say “oh no,” your first reaction is usually not to laugh. But in cartoonist Alex Norris’s webcomics, “oh no” is often the wry punchline to jokes that reflect the sad realities of modern life. The artist behind Dorris McComics and Webcomic Name has accumulated 200K+ Twitter followers and 125K+ Instagram fans by posting his c...

Beauty

Many black women know how frustrating it can be to try and find makeup that matches their complexion. Beauty vlogger Nyma Tang is here to change that. In 2017, she launched her YouTube series The Darkest Shade, where she tests the darkest version of any given brand’s products to see if they are complementary to a real black woman’s skin. Her can...

Fashion

Accidental Icon

In 2014, 61-year-old Lyn Slater waited for a friend outside Lincoln Center in a Yohji Yamamoto suit with a Chanel bag. It happened to be New York Fashion Week, and crowds started to swarm, snapping photos and asking who she was. In that moment, Accidental Icon was born. Lyn began blogging about the philosophy behind her style, with insight she g...

Food

Rosanna Pansino

Rosanna Pansino makes a lot of DIY videos that make her 9.3M+ YouTube subscribers say Y-U-M. In her ever-popular series Nerdy Nummies, Ro (as she’s known to her fans) joins with other popular YouTubers to show viewers how to make some of the most adorably delicious-looking cookies, cakes, and sweets—often shaped like animals, emojis, and cartoon...

Health & Wellness

Osteosarcoma is a very rare form of bone cancer, and most patients with it are in for a long fight. That’s the battle that bubbly and lovable teen Sophia Gall has fought since she was given the diagnosis in 2015. In order to raise awareness about childhood cancer, Sophia began documenting her journey on social media, earning over 200K combined f...

House & Home

Lauren Riihimaki, better known to her many millions of YouTube, Twitter, and Instagram fans as @laurDIY, likes projects that include “creativity, glitter & petting dogs.” The bubbly social media sensation has colorful tips for updating anything and everything around the house. Her #LaurDecor videos show fun ways to decorate affordably for each s...

House & Home

The Sorry Girls

Toronto-based “20-somethings who are all about DIY,” Kelsey MacDermaid and Becky Wright started crafting together in college, deciding to post videos about their projects on YouTube. Seven years later, and their channel TheSorryGirls is one of the most trusted DIY destinations on the internet. With new project tutorials posted twice a week—from ...

Journalist

In 2017, the National Association of Black Journalists named April D. Ryan the "Journalist of the Year," and it’s easy to see why. The White House correspondent for AURN American Urban Radio Networks has been one of the few black woman in the crowd at presidential briefings and press conferences since the Clinton era, recently butting heads with...

LGBTQ+

The YouTube star Miles McKenna came out early 2017 as transgender. Nearly 2M people have watched his “SO I’M TRANS*” coming out video—and that’s not the only big announcement Miles made this year. He also launched his web series Hella Gay on Fullscreen and co-headlined the cross-country “Love Is Love” tour with fellow YouTube stars Shannon Bever...

Lifestyle

2017 was something of a roller coaster for fashion blogger and Instagram sensation Katie Sturino. The “size 12(ish) New Yorker” continued giving perfect apparel advice for women of all sizes on her blog The 12ish Style, with her sartorial expertise coming in handy as she began hosting Behind the Seams, the official aftershow for Lifetime’s Proje...

Literature

Chimamanda Ngozi Adichie

Chimamanda Ngozi Adichie has been one of the most internationally-acclaimed authors over the past 10 years. In addition to her novels, TED Talks, essays, and a speech sampled in a Beyonce’s “Flawless,” Chimamanda is responsible for drawing a new generation of readers to African literature. She uses her prominence to promote the beauty of her Afr...

Meme/Parody Account

Meme king Elliot Tebele has been making most Instagrammers laugh for years now. With nearly 13M followers, @fuckjerry is the 210th most followed account on Instagram, ranking up there with the likes of @margotrobbie and @chrishemsworth. The real-life husband of fellow meme royalty @beigecardigan, the Instagram power couple teamed up to create Wh...

Parenting/Family

Fathering Autism

“YouTube creator, videographer, and dad,” Asa Maass and his family have not only shed light on the struggles of raising an autistic child, they’ve become a source of comfort and inspiration for other parents of autistic kids. While their Fathering Autism YouTube channel has been around for six years, it really took off in 2017 with hundreds of p...

Sports

Serena Williams

Serena Williams started 2017 strong, winning the Australian Open by defeating her sister Venus in the final—but that didn’t surprise anyone. Serena dropped the real bomb in mid-April when she announced that she had been pregnant during the tournament! That forced her to take some time away from the court, but didn’t keep Serena from being one of...

Web Series

YouTube series Hot Ones is “the show with hot questions and even hotter wings.” In 2017, the First We Feast channel’s show finished season 3 and embarked on season 4—their spiciest to date. With appearances by celebrities ranging from Wale to Casey Neistat to Wanda Sykes, host Sean Evans eats ten wings with each guest, asking one question per wi...

Weird

Poppy may be the first human spawned by the internet. Is she a computer? A cult leader? All we can say for sure is that Poppy is @thatpoppy. The 22-year-old singer and performance artist has over 250M+ views of YouTube posts that range from official videos for her synth-driven pop songs to avant garde peeks into her creepy pastel world. In 2017,...

Activism

Due to police brutality, Eric Garner met an early death in 2014 at the hands of the NYPD, despite his pleas for help. Immediately following the injustice, his daughter Erica became active in the fight for police reform, particularly when exerting force during arrests. Tragically, Erica passed away in December 2017 due to brain damage suffered af...

Education

Started by The Fault in Our Stars author John Green and his brother Hank, YouTube’s CrashCrouse channel gives nearly 7M subscribers a series of informative videos on philosophy, physics, history, game theory, technology, mythology, literature, and just about any other subject you can imagine. With over 1.6M new subscribers in 2017, John, Hank, a...

Gaming

If you have sensitive ears, consider yourself warned: Charlie Guzman is one of the loudest, funniest, most foul-mouthed gamers on YouTube. On his DashieGames channel, Charlie blows away video game bad guys while blowing out 4.1M+ subscribers’ speakers by yelling his hilarious gameplay commentary. In 2017, he also lent his vocal talents to the ch...

Podcast

David Dobrik and Jason Nash are The Odd Couple of the YouTube generation. When 20-year-old star vlogger David teamed up on a podcast with Jason, a divorced, “40-something single dad with a vlog of his own,” it didn’t take long for the fireworks to begin and the followers to roll in. VIEWS debuted in May 2017 and quickly rose to #3 on the iTunes ...

Travel

Catching the travel bug after their honeymoon to Belize, Kara and Nate Buchanan are now determined to meet their goal of traveling to 100 countries before Nate turns 30 in 2019, taking 80K+ YouTube subscribers along on the whirlwind adventure. Whether they’re eating the best pancakes in Talinn, Estonia, harvesting grapes at an Italian vineyard, ...

Emoji

GIF

Blinking White Man

Instagram

Solar Eclipse by Dave Krugman

Meme

Distracted Boyfriend

Brands & Organizations

Integrated Campaign

National Geographic + Stella + MediaCom: World Water Month

Water is a fundamental human need, yet 663 million people around the world today live without access to safe water. This problem disproportionately affects women and children, who spend millions of hours a day collecting water rather than working, caring for family, or attending school.Stella Artois and National Geographic collaborated to extend...

Mobile Campaign

The Kindness Card

Multi-Platform Campaign

Dunkin' Donuts National Donut Day

In 2017, Dunkin Donuts, Hill Holliday, and Trilia set off to own National Donut Day by launching a series of first to market technologies, dominate social media and increase restaurant sales as a result.

Social Good Campaign

Pure Imagination Project

An unfortunate truth is that many people believe Alzheimer's is just a bit of memory loss when, in fact, it is a fatal disease for 47 million people worldwide. Every 66 seconds someone is diagnosed with Alzheimer's disease. Yet it often remains out of the news and social media conversation unless someone famous dies from complications of Alzheim...

Art Direction

The Gifted’s #MutantsUnite Comic Con Campaign

In the past 5 years, super-heroes have taken over television programming. What started as a small handful of comic-book-inspired shows has transformed into over 35. As Fox was gearing up to introduce comic fans to the Gifted, an X-Men inspired drama, the marketing team asked ourselves one key question. How do we stand out in this crowded compet...

Brand Identity

The Gifted’s #MutantsUnite Comic Con Campaign

In the past 5 years, super-heroes have taken over television programming. What started as a small handful of comic-book-inspired shows has transformed into over 35. As Fox was gearing up to introduce comic fans to the Gifted, an X-Men inspired drama, the marketing team asked ourselves one key question. How do we stand out in this crowded compet...

Brand Redesign

Goodbye Spike, Hello Paramount

We Are Social was tasked with launching Paramount Network and ending Spike TV as a part of the network's 2018 rebrand. Goodbye Spike was the answer to "how do we sunset this brand on social?" We needed to allow for consumers to say a proper goodbye to Spike while creating a quality, foundational springboard social community for Paramount Network...

Graphics

Absolut Vodka: Never gonna GIF you up!

This is the story of how we successfully injected the ABSOLUT brand into our fans' online conversations, and gave them a new way to say "Let's grab a drink". Since 2015, we've been hard at work making GIFs for the ABSOLUT VODKA Giphy channel, but this year, we've stepped things up a notch. This is how we did it using wit, stop motion and a LOT o...

Images

NFL - Live Content Correspondents

Challenge: The NFL and 32 Clubs had limited resources capturing photos for use on social media on gamedays. In past seasons, this resulted in a reliance on wire photos and homogenous gameday content.Objectives: Expand coverage at all NFL games to deliver more content for League constituents, including @NFL, 32 Clubs and Player social media chann...

Auto

Spider-Man, Driver's Test

Audi and Marvel have built incredible brand equity during their ten-year relationship. In Audi's latest promotion with Sony Pictures and Marvel Comics, we faced unique challenges for "Spider Man: Homecoming": How do we integrate the new 2018 A8, which we weren't allowed to show due to a media embargo, and tout its driver-assistance technology, a...

Beauty

In the first integrated influencer marketing campaign of its kind, COSMEDIX decided to flip the traditional influencer model on its head. With zero spend on media or influencer activations, COSMEDIX used Mavrck's influencer marketing platform to implement an always-on strategy that identified and invited relevant micro-influencers, advocates, re...

Business to Business

Spotify For Brands Social Media Campaign & Spotify.me - GLOW, Spotify For Brands

GLOW partnered with Spotify for Brands for summer 2017 to help the business group within Spotify roll out their groundbreaking new research: "Understanding People Through Music."At its core, the research shows how people's listening habits reflect their offline behavior.Our objective was to communicate to their global targets of senior level mar...

Consumer Brand

Sprint Trainer Rewards

When Sprint partnered with Pokémon GO, with the intention to lure fans of the game into more than 10,500 of its stores, they knew they were about to enter into a whole new world of gaming.Aside from the impressive amount of gamers, (an estimated 750 million app downloads) the Pokémon GO community is hardcore, and Sprint realized they needed to b...

Cultural Institution

The Museum of Modern Art

The Museum of Modern Art is home to over 200,000 artworks, comprised of painting and sculpture, drawings and prints, photography, architecture, design, media and performance.Our core purpose is to bring together art and people to discover the most resonant and innovative modern and contemporary art, explore ideas that shape our culture, fuel cre...

Education

We live in an intense and noisy world. We live with and through gadgets, social media and mobile apps. Our brains are now oriented to consuming multiple forms of information through what we know as a newsfeed. Younger generations are already adapted to this timeline/newsfeed mentality, often from early childhood. The challenge is to identify how...

Entertainment

Prison Break Season 5

Prison Break is one of the most storied franchises in television history. To reignite passion for the show, we created unique, visually arresting content across various social and digital platforms. Michael, Sara, and Lincoln have held a special place in fans' hearts for over a decade, so our campaign strived to demonstrate both their heart-war...

Family & Parenting

Aha! Home Science Experiment Series

Science Friday created the Aha! Home Science Experiment series to empower parents to excite their own children with science. For over 25 years, the public radio show Science Friday has been a trusted name in science journalism – we're brain fun, for curious people. And with the help of a dedicated education team, we've been turning our most ...

Fashion

Tommy Hilfiger Snap App

In February, Tommy Hilfiger became the first brand to launch 3D image recognition commerce on the runway, introducing an instant way to shop the TOMMYNOW catwalk. Via the custom branded TOMMYLAND SNAP:SHOP app designed in partnership with top visual search technology developer, Slyce, consumers can shop from photos of 3D moving images, such as m...

Financial Services

Uk'shona Kwelanga - the first WhatsApp Drama Series

Grow awareness of Sanlam as a provider of funeral insurance.

Food & Beverage

Absolut Vodka: Never gonna GIF you up!

This is the story of how we successfully injected the ABSOLUT brand into our fans' online conversations, and gave them a new way to say "Let's grab a drink". Since 2015, we've been hard at work making GIFs for the ABSOLUT VODKA Giphy channel, but this year, we've stepped things up a notch. This is how we did it using wit, stop motion and a LOT o...

Games

Cards Against Humanity Saves America

Over the years, Cards Against Humanity has executed ridiculous, headline-grabbing stunts, like the time we sold hundreds of boxes of poop, or dug a tremendous hole in the ground that went nowhere. For the 2017 holiday season, we announced our most ambitious campaign yet.We decided to save America.In truth, we wanted to create a national campaign...

Government & Politics

How the LGBTQ Community Defeated Trump’s Anti-LGBTQ Army Secretary Nominee

In the face of injustice, the LGBTQ community understands the power of our voices to affect change! That's why HRC's millions of members and supporters stood strong against Donald Trump's nomination of anti-LGBTQ Mark Green and ultimately helped to defeat his nomination.The secretary of the Army leads the oldest and largest branch of the U.S. Ar...

Health & Fitness

March of Dimes and Barkley -- Lullacry

A majority of Americans know of March of Dimes as the non-profit that helps babies born premature. Barkley was tasked with introducing the organization to the 9 of 10 women who do not experience birth complications through a campaign that centered on the idea that the sound of a healthy, happy baby is the sound of a healthy, happy tomorrow.

Home & Decor

BEHR® Color Clinic

Choosing a paint color can be difficult. In fact, it takes the average consumer more than three months to choose one. That's longer than most people take to select the house they're going to paint. With all of the pins, design shows and project inspiration, it's not hard to see why. We know consumers begin curating inspiration at the start of...

Hospitality

M Live: The Great American Eclipse

On August 21, 2017, the Great American Eclipse presented a unique opportunity for Marriott hotels sitting along the path of totality, where day would nearly turn to night, to create a truly awe-inspiring guest experience. M Live, spotted the trending story early in 2017, identifying more than 160 hotels, as part of Marriott's portfolio of 30 Bra...

Insurance

One Night Only & GEICO: A Night of Surprises

Joining in one of Spike's biggest nights of the year, One Night Only: Alec Baldwin, GEICO wanted to make a big impact as a sponsor of the star-studded Hollywood event to celebrate true legends of comedy. Looking to align GEICO with the celebratory black tie event, both during the linear broadcast and across the expansive digital and social prese...

Live Events

The 2017 iHeartRadio Music Awards

For the fourth annual iHeartRadio Music Awards, the iHeartRadio social team set out to engage fans like never before. By utilizing new platforms and implementing innovative strategy to give fans more access to their favorite nominees, iHeartRadio made the 2017 iHeartRadio Music Awards one of the most talked about and socially engaging television...

News & Media

NowThis News - The No. 1 Social News Brand in the World

NowThis has a mission to be the most valuable and viewed social news brand for young people on every major digital and social platform. In 2017, we set clear goals to lead the industry in audience reach with social video news content, launch brand-defining multi-platform digital series and bring the distinctive NowThis editorial voice to new con...

Non-Profit

'HIDING FURNITURE' : A SOCIAL EXPERIMENT

To raise awareness about child abuse, we created a disturbing solution: 'Hiding Furniture'. Parents don't think child abuse will happen in their homes with their children. To further the problem many parents confuse abuse with discipline. The truth is child abuse almost always occurs where kids should feel the safest. To raise awareness and get ...

Pets & Animals

The Dodo: the no. 1 digital media brand in the world for animal people

The Dodo is the #1 digital media brand in the world for animal people, owning the animal category across social platforms including Facebook, YouTube, Instagram, Twitter and Snapchat. We're a halo brand for everyone who loves animals -- from people who are obsessed with their pets all the way to committed animal advocates. We create fun, authent...

Publishing

"Howler Soccer Ball Phone"

In June 2017, Kovert Creative announced an equity partnership with Howler Media, a multimedia platform known for its unique point of view and highly-visual, glossy print magazine that covers global soccer from an American perspective.Kovert Creative wanted to create a piece of sharable digital content that would not only generate views and press...

Real Estate

StreetEasy Social Media

StreetEasy is NYC's leading real estate marketplace. Home hunting in NYC is like nowhere else in the world. With sale and rental listings in more than 300 neighborhoods, across all 5 boroughs, and with specialized amenity searches just for New Yorkers (in-unit washer/dryer, in a pre-war building, near the 1-train, anyone?), we help city newbi...

Retail & E-Commerce

To celebrate PUMA's PUMALab store coming to Detroit, we were challenged to find a way to let local sneakerheads in on the good news (creatively, of course), and to drive store traffic and sales.

Social Activism

To counter the President's narrative, that taking a knee was un-American, we wanted to create a film to remind the public of the truth behind this powerful sign of respect and peaceful protest.

Sports

"Howler Soccer Ball Phone"

In June 2017, Kovert Creative announced an equity partnership with Howler Media, a multimedia platform known for its unique point of view and highly-visual, glossy print magazine that covers global soccer from an American perspective.Kovert Creative wanted to create a piece of sharable digital content that would not only generate views and press...

Technology

Home Runs for Hurricane Recovery

In the aftermath of one of the most catastrophic hurricane seasons in history, T-Mobile made a major commitment to help rebuild communities in need. T-Mobile used its platform as an official sponsor of Major League Baseball to raise money and awareness for hurricane recovery during the MLB Postseason and World Series. What ensued was a major suc...

Television

Twin Peaks: The Return

For nearly 27 years, Twin Peaks drew people of all ages around the world to discuss and celebrate their favorite series through art, music, film, books, podcasts, websites, clothing, and more! Yet, there were no official social communities or a website giving long-time fans ongoing ways to engage or for newbies to learn about the series. ...

Travel & Tourism

Parents know family vacations are important. Yet, they still don't take them. So how do you convince busy, working parents to actually book a family vacation with JetBlue Vacations? You don't. You let their kids do it instead.

Wine, Beer & Spirits

JIM, The First Smart Decanter

Like many classic spirits brands, Jim Beam's success is depends upon maintaining and growing relevance with millennials. It knows technology is a major passion point for that group and that insight fueled 2016's Jim Beam Apple Watch, a self-proclaimed "drinkable wearable" inspired by the brand's Jim Beam Apple extension. That comically low-tech ...

Facebook Presence

Planned Parenthood Facebook

On Facebook, our top goal is to create a safe digital learning space where we can provide medically accurate, nonjudgemental sexual health information.

Instagram Presence

Content is King: #GoPro

As the world's most versatile camera, storytelling through a unique point-of-view is the at the heart of GoPro. Every day we inspire, educate and stoke out our community of over 14.8M on Instagram with aspirational and inspirational content. Our objective for 2017 was to prove that GoPro's are for more than just hucking yourself off something ta...

Snapchat Presence

Taking over Halloween

In 2017, Fanta was rebranded using a new visual identity, pack design and product formula to better connect with its target audience of 16-19 year olds and create an uplift in instant consumption pack sales. The core creative idea for this relaunch was to place the teen target audience at the centre of the brand, and encourage them to collaborat...

Tumblr Presence

Denny’s Tumblr Dishes Up Weird, Wild Content

When it comes to Tumblr, the goal for Denny's is simple: Don't be a typical branded Tumblr account.As "America's Diner", Denny's is a brand that has worked hard to reflect the growing diversity of its customers and is constantly adapting the way in which the brand connects with them. To be successful, Denny's understands that it has to engage wi...

Twitter Presence

More than any other platform, Twitter is a social hotbed of real-time engagement, identifying trends and stories they happen. With the relaunch of MTV's TRL, the objective was clear: how do we fuel fandoms and get them energized around their favorite acts as they appear on the show? The aim of an iconic television program like TRL is always to b...

YouTube Presence

Great Big Story: YouTube

In 2017, Great Big Story aimed to double its video performance metrics while continuing steady growth in viewer engagement, notably time spent per view and viewer retention. At year beginning, its YouTube subscriber base hovered around 350,000 from 700 original story uploads.

Emerging Platform

To promote season 2 of Showtime's hit series, Billions, and reach a new audience, we ignited a relevant platform that embodied the show's ethos.

Facebook

Liar Launch Campaign

Establish Liar as the must see drama of ITV in Autumn 2017. Liar is a crime, thriller that hooks viewers in by slowly unraveling the story which we believed would make it a major talking point amongst our audience. We wanted the campaign to reflect this and start conversation before the drama started.

Instagram

Color Your Air Max

To celebrate the Air Max 30th anniversary, Nike created a four special edition models.But since expectations exceeded the number of available pairs for release, we launched "Color Your Air Max". The main objective was to generate brand awareness on social media and to keep developing the iconic identity of Nike Air Max, something they've been fo...

Pinterest

Tazo's brand mantra is all about living playfully. They believe that play is the secret to living lives people love. And it's their secret to making teas everyone loves. Tazo's goal is to create teas that remind people of the amazing things that happen when life is approached with wonder, curiosity and joy. They're on a mission to remind people ...

Snapchat

To celebrate PUMA's PUMALab store coming to Detroit, we were challenged to find a way to let local sneakerheads in on the good news (creatively, of course), and to drive store traffic and sales.

Snapchat

The iHeartRadio Snap Map Scavenger Hunt

With the launch of Snap Map in 2017, iHeartRadio set out to be the first brand ever to execute a contest using the new feature. To support iHeartRadio's Secret Sessions Show featuring Lorde, iHeartRadio launched the first-ever Snap Map Scavenger Hunt.

Twitter

#NuggsforCarter

In the hyper competitive world of fast food, brand reputations move fast. Increasingly driven by social media, a trending story can break into the world of pop culture entertainment, generating valuable brand and product awareness – or risking widespread public embarrassment.Wendy's enjoys a reputation for engaging its audience on social media, ...

Weibo

There's something about the palpable energy of San Francisco; it's vibrance, diversity, and spirit of innovation are some of the many reasons it has become such a coveted city, and the number one overseas destination for Chinese travelers. As the city's destination marketing organization, San Francisco Travel Association (SFTA) felt it was only ...

WhatsApp

Uk'shona Kwelanga - the first WhatsApp Drama Series

Grow awareness of Sanlam as a provider of funeral insurance.

YouTube

Culture of Proximity 1.0

As marketers, it's critical to stay on the pulse of the culture in which our consumers operate. We live in a cultural moment where trends move at unprecedented rate, and every day we're reacting and adjusting to something new. Individuals, social groups, crowds, subcultures and mass culture have collapsed into one organic, chaotic entity. We're ...

Branded Content

We architected a digital content campaign for Madonna, the biggest name in pop music, who brought her eponymous skin care line, MDNA Skin, to the US this summer. We teamed up with our PR department and Japanese mega corporation MTG to create a robust, 25-video program that includes how-to, viral, and advertorial branded content. Aimed at spre...

Branded Podcast

Hackable? An Original Podcast by McAfee

We, Response, have been working with McAfee for nearly a decade. In all these years, the one constant has been the challenge of engaging consumers in a conversation about cyber-security. They just don't want to think about it. And, for most, it doesn't enter their mind until there's a problem (e.g. they get a virus, their identity is stolen, et...

Branded Series

Guilty Party: Redefining Branded Entertainment for the Social Media Generation

How do you take a century old communications company and reposition it as the future of entertainment for digital natives? This was the challenge that AT&T presented us with. Not a small task, but definitely a fun one. In order to communicate the relevance and value of the AT&T brand to young people, AKA consumers who intentionally evade traditi...

Contest or Promotion

To promote season 2 of Showtime's hit series, Billions, and reach a new audience, we ignited a relevant platform that embodied the show's ethos.

Data Visualization

Mapping every total solar eclipse in your lifetime

The Washington Post mapped the path of every total solar eclipse in the previous 100 years and the next 100 years ahead of 2017's total solar eclipse.

Emojis

Samsung Puts Trolls Under the Microscope

What to do when your brand gets trolled during a product launch? Turn the conversation around with one viral tweet. Our community managers did just that with a one-character response.

GIFs

The NFL Channel on GIPHY has provided millions of NFL fans around the world a unique way to communicate and express themselves via social sharing and messaging. In fact, the NFL's channel on GIPHY recently surpassed 13.1 billion views, making it the most-viewed Verified channel on GIPHY's platform.What's unique about the content on the NFL GIPHY...

Hashtag

2017 was an unprecedented year for climate change - from devastating extreme weather events to the U.S. withdrawal from the Paris Climate Agreement. As leaders gathered for the United Nations Climate Change Conference (COP23) in November 2017, the UN Foundation launched the #EyeOnClimate campaign at the opportune time to heighten the urgency for...

Native Advertising

Fruit By The Foot Challenge

Drive awareness of Fruit By The Foot™ by authentically sharing content via influencers.

Polls & Surveys

Nickelodeon Instagram Polls

Nickelodeon was looking to tap into the discussions that teens were having online in a fun and personable way. We had noticed that every year certain holidays, relatable moments, and other trends would bubble up. These were great moments for Nickelodeon to naturally become a part of the conversation. Polls presented a great opportunity to incre...

Snapchat Filter/Lens

Kids' Choice Awards 2017: “Slime your Selfie” Snapchat Lens

To build buzz, awareness and viewership for the 2017 Nickelodeon Kids' Choice Awards, we partnered with SnapChat on a nationwide sponsored Lens to promote the event. Working with the team at Snapchat, we ideated and developed the lens that would run day-of-show, and an accompanying suite of custom ads for the platform that could build excitement...

User-Generated Content

Family Guy Yourself

Family Guy is one of the most beloved animation series and the Griffins have brought many laughs to audiences around the globe. To celebrate the 300th episode, we wanted to give fans the chance to insert themselves into the series they love.

Video

The Marathon of Life

To use Marathon as the metaphor to communicate 6 essential qualities that one needs to possess to become a good investor; as part of the Investor Education initiative by Franklin Templeton.

Facebook Partnership

Ask For A Raise

Women do just as much – if not more – in the workplace, but still make less than men on average. Overall, women make .80 cents for every dollar a white man makes, while Latina and black women, respectively, make .54 and .63 cents (in the US). The Muse, a career building website, looking into ways to fight this situation stumbled upon an insight ...

Instagram Partnership

European Wax Center's Strut Society

As the largest waxing company in the U.S., European Wax Center (EWC) believes that revealing beautiful skin is the first step toward revealing the best version of yourself. The brand's mission is to inspire women to be authentic and unapologetically confident in everything they do. To raise awareness for this message among their target...

Multi-Platform Partnership

In 2017, truth had the challenge of reframing smoking as something that teens actually care about -- a social justice issue. Most people know smoking is bad for their health, but we found a lot of youth and young adults actually didn't know that tobacco companies target some communities more than others -- particularly vulnerable groups who expe...

musical.ly Partnership

Dreamworks Spirit Riding Free gallops to success on Musical.ly

DreamWorks partnered with Digital Media Management to promote the release of Netflix's new animated series, Dreamworks Spirit Riding Free. The goal was to generate buzz and excitement among young girls in the days leading up to the show's release.

Snapchat Partnership

#USOpenxSpectacles - A Stunt Like No Other

Snapchat Spectacles at the 2017 US Open: A Grand Slam FirstYour US Open tennis story shared your way on SnapchatUS Open - the event you make your own;Spectacles - your memory framed from your point of viewA tournament known for innovation, the US Open aimed to give fans a new and dynamic way to share their US Open experience by way of a physical...

Twitter Partnership

Mata Hari tweets by Paulo Coelho

Have you ever dreamed of time travel? We tried to make it possible with our Twitter time machine: we take you back 100 years to relive the Russian Revolution in real time. At #1917LIVE, dozens of historical accounts, from Tsar Nicholas II to Vladimir Lenin, live-tweeted day-by-day events as if Twitter existed a century ago.In 2016 the multi-mill...

YouTube Partnership

Dua Lipa's New Rules Music Video, The Confidante Miami Beach part of The Unbound Collection by Hyatt

In 2017, The Unbound Collection by Hyatt brand sought a platform to build brand awareness, bringing to life, in an emotionally relevant way, the brand promise of delivering on-of-a-kind, story worthy stay experiences. Identifying the powerful connection between music, story, and experience, the hunt was on to find the right artist, narrative, an...

Dating

Grindr - Best Dating App

As the world's first and largest GBTQ mobile social network, Grindr has revolutionized the way gay men find each other and connect. Fast forward eight years, the company has users in every country in the world, 3.3 M daily active users, and sees its' role as much more than just a "hookup app."Grindr is a lifestyle brand that provides both a top ...

Entertainment

Mr. Robot: Ecoin

USA Network's award-winning series Mr. Robot has become a cultural phenomenon, resonating with fans worldwide through its incredibly timely and relevant themes and storylines. The series follows a mysterious, anarchic hacker collective, fsociety, in their fight against income inequality and corporate greed. In season_1.0, fsociety makes history ...

Finance

With Zelle peer-to-peer payment technology newly added to its app, Bank of America wanted to take on the likes of Venmo and Paypal. But payment apps aren't all that different from each other. So we needed to separate ourselves from the others, and figure out a way to increase app downloads and usage, as well as boost how people view Bank of Ame...

Food & Beverage

Denny’s on Demand: Whatever, Whenever, and now Wherever

The restaurant industry, especially the family dining section, has a seen a steady decline in foot traffic in recent years. This has led to a desperate response from many brands in the industry, with many chains being forced to close locations or slash prices in an attempt to capture the attention of customers and bring them back in the fold. Wh...

Food & Beverage

In the Kitchen - Food Network

Food Network's "In the Kitchen" app is home to over 70,000 trusted recipes from Food Network chefs, shows, and talents. A top recipe app in the food & drink category on the App Store, users can get instant access to the most-popular show recipes from Alton Brown, Giada De Larentiis, Ree Drumond, Bobby Flay, Guy Fieri and many more. Whether you n...

Games

CLASH ROYALE Performance Video Campaign

Supercell, the industry leader in mobile games released Clash Royale in March of 2016 and approached Eyestorm Creative 3 months after it's release, to increase new downloads and bring the title to the top of the charts, by acquiring new users at their key points of interaction: Youtube, Facebook, Instagram, Snapchat, and interstitials in other a...

Health, Fitness & Medical

The Benefiber.com Transformation: A New Digestive Health Resource

Benefiber wants you to think about the importance of daily fiber intake. As a prebiotic formula, Benefiber provides a natural way to support your digestive health.The old Benefiber.com unfavorably positioned Benefiber as any other fiber supplement. We wanted consumers to reconsider prebiotic-rich Benefiber as a part of their everyday wellness ro...

Kids & Lifestyle

storybooth is an innovative animated storytelling platform that collects real stories from young people in their own words, animates the best of them, and publishes them on our YouTube channel, website and mobile app. Our mission is to create a platform that empowers kids through the telling of their true stories to help them feel connected, ins...

Magazines & Newspapers

Augmented reality in the Quartz iPhone app

Quartz's innovative iPhone app evolved last year with a big update. It now includes augmented reality as a new way to provide Quartz readers with global news coverage. AR in the Quartz app brings stories to life right in front of you, whether it's an object from outer space, an artifact from history, or the landscape of an important part of the ...

Photo & Video

First 360 news app. First LIVE TV news broadcast in 360. First panoramic video from a jet fighter cockpit. First 360 HD news YouTube LIVE stream. When it comes to immersive digital news reporting – RT claims many "firsts" and can be truly counted among the 360 and VR news content pioneers: we explore, innovate, and deploy the latest 360 tech int...

Travel & Weather

Mobile Food Ordering

On February 1, 2017, DFW became the first airport in the world to introduce an airport-wide mobile food ordering program through its own official mobile app.With this newest feature, travelers can pre-order their next hot meal and pick it up at over 30 mobile ordering enabled restaurants inside the terminals. With over 280,000 downloads and 20,0...

Artificial Intelligence

JIM, The First Smart Decanter

Like many classic spirits brands, Jim Beam's success is depends upon maintaining and growing relevance with millennials. It knows technology is a major passion point for that group and that insight fueled 2016's Jim Beam Apple Watch, a self-proclaimed "drinkable wearable" inspired by the brand's Jim Beam Apple extension. That comically low-tech ...

Call to Action

Adobe & Imagine Dragons - Believer

We wanted to get the next generation of video creators and film editors to try out Adobe Premiere Pro, so they could experience first hand just how powerful it is. Especially compared to the growing number of inferior tools and free apps flooding the market. But in order to do this, we had to give these aspiring creatives an irresistible reason ...

Chatbots

Mountain Dew’s ‘Rig Up’ Brings First Branded Chatbot to Twitch

Mountain Dew is the unofficial fuel of gamers everywhere. To solidify Mountain Dew's positioning in the gaming world we created a compelling, authentic and engaging campaign optimized for an audience on Twitch, called Rig Up. The program was meant to drive followers on the Twitch channel, increase engagement during live broadcasts, and elevate b...

Creative use of Technology

Pop Your Bubble: The Anti-Algorithm

In 2017, America was deeply divided. Social media was supposed to be connecting us, but many people were only seeing content from like-minded individuals in their news feeds. This phenomenon was actively driving people with different perspectives even further apart from one another.The KIND Foundation exists to foster kinder, more empathetic com...

Customer Service

The Hertz Corporation: Best in Class Social Customer Care

The Hertz Corporation operates the Hertz, Dollar and Thrifty car rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle renta...

Gamification

ASICS® Tap to Fly Challenge

ASICS® released three shoes utilizing their Flytefoam® technology as part of the "Feel Fast" campaign. Flytefoam® is their innovative cushioning which makes their running shoes some of the lightest available today. In an extremely competitive category, ASICS wanted to capitalize on its leadership as a running brand, to ensure it's seen as a cu...

Humor

Cards Against Humanity Saves America

Over the years, Cards Against Humanity has executed ridiculous, headline-grabbing stunts, like the time we sold hundreds of boxes of poop, or dug a tremendous hole in the ground that went nowhere. For the 2017 holiday season, we announced our most ambitious campaign yet.We decided to save America.In truth, we wanted to create a national campaign...

Integration with Live Television

NFL Network Social Experience

The NFL Network's goal is pretty simple--Get Social! With an assortment of social platforms available, there is no shortage of user generated content, and that content was access to see football and fandom thru the lens of our players and fans. Social content is valuable in that it served as a beacon in planning our shows. What was trending? ...

Large Media Buying Strategy

Welcome to the Outer Banks

Visit the Outer Banks of North Carolina (Outer Banks) came to us seeking a partner to drive engagement and increase off-season travel using social media. Their overall objective: elevate the Outer Banks as a year-round destination to new fans and repeat visitation with existing fans. On social media, the goal was to extend the engagement they we...

LGBTQ Community Engagement

Grindr's What the Flip?

Educate the community through Grindr's first ever web series exploring racism, ageism, and other forms of discrimination on dating apps with an easy social experiment. "What the Flip?" exposes the way we talk to each other, the good and the bad. But it also reminds us that we're still human, and that we can do a better job of how we represent ou...

LGBTQ Community Engagement

When We Rise Social Campaign

Working with ABC, we set out to create a variety of social content for When We Rise, a miniseries event chronicling the history of the LGBTQ civil rights movement. We wanted to engage fans by showcasing the multi-generational cast of characters while presenting the history of the movement, and stimulating conversation.

Location-Based Experience

Xfinity Mobile: World's Biggest Snapsterpiece

Xfinity Mobile, a new kind of mobile network combining America's largest, most reliable 4G LTE with the most WiFi hotspots nationwide, launched across the country and kicked off its entry in the Philadelphia market with an event at a newly opened Xfinity Store. Since the network was designed for a mobile-savvy target, we had to do something disr...

Mid-Range Media Buying Strategy

Week For Life Cash Supply Second Chance Promotion

In July 2017, PPK was challenged by The Florida Lottery to develop a social media marketing initiative to build awareness of their Week For Life family of scratch-off tickets and to increase Week For Life Cash Supply Second Chance coupon redemptions among new and existing players. The two core goals for the campaign were to build awareness thro...

Multicultural Community Engagement

Tia Mowry's Quick Fix

The objective when developing Quick Fix was to create an online video community where busy women could find "Quick Fixes" to everyday dilemmas, such as a weeknight meal in 30 minutes, gifts that don't break the bank or holiday treats made with impressive-looking store-bought items. The goal of the series is to create a reliable source of informa...

Online Community

Adobe & Imagine Dragons - Believer

We wanted to get the next generation of video creators and film editors to try out Adobe Premiere Pro, so they could experience first hand just how powerful it is. Especially compared to the growing number of inferior tools and free apps flooding the market. But in order to do this, we had to give these aspiring creatives an irresistible reason ...

Organic Promotion

These Parrots Will Make You Say WTF

A study commissioned by UNICEF uncovered that 1 in 4 children are exposed to violence in the home. Floored by this staggering fact, we set out to raise awareness, teach people to recognize the signs and encourage behavior change with our 2017 "End Violence Against Children" campaign.

Physical & Digital

The Daily Show Presents: The Donald J. Trump Presidential Twitter Library

The Daily Show Presents: The Donald J. Trump Presidential Twitter Library honors our Commander in Chief's preferred vessel for communicating with the public, his Twitter feed. The library features visual installations and a fully interactive, hands-on experience for hands of all sizes, giving patrons the once-in-a-lifetime opportunity to memoria...

Real Time Response

Reebok: Nevertheless She Persisted

At Reebok, we see it as our purpose to inspire people to be their absolute best. As a women-first brand, we aim to foster connections with female consumers and authentically showcase Reebok through meaningful stories and experiences. Our fast-paced Newsroom is uniquely positioned to "hack the news" through timely, relevant activations. We're als...

Shoe-String Media Buying Strategy

Freixenet: Introducing a Reborn Sparkling Wine Brand to New Consumers

As a legacy brand, Freixenet's sparkling wine products already see strong sales with older consumers—particularly among women. Our challenge was to introduce the Freixenet brand to a new, younger set of women who are just coming of age and in-market for sparkling wine at a price point that won't break the bank. Laundry Service teamed up with...

Social Media Tool

Pop Your Bubble: The Anti-Algorithm

In 2017, America was deeply divided. Social media was supposed to be connecting us, but many people were only seeing content from like-minded individuals in their news feeds. This phenomenon was actively driving people with different perspectives even further apart from one another.The KIND Foundation exists to foster kinder, more empathetic com...

Spokesperson

Pure Imagination Project

An unfortunate truth is that many people believe Alzheimer's is just a bit of memory loss when, in fact, it is a fatal disease for 47 million people worldwide. Every 66 seconds someone is diagnosed with Alzheimer's disease. Yet it often remains out of the news and social media conversation unless someone famous dies from complications of Alzheim...

Storytelling

Our mission at XPRIZE is to solve humanity's grandest challenges through technological innovation. To do this, we set audacious goals that, in order to accomplish, will require unprecedented technological advancement. But how do we set these goals? We conceptualize humanity's ideal future state.Seat 14C is, at its core, an earnest exploration o...

Facebook Live

MY LITTLE PONY: THE MOVIE LIVE ANIMATED STREAMING EVENT

Build excitement and deliver a unique experience in order to get new and old fans excited for the upcoming My Little Pony: The Movie

Facebook Video

80 years apart, these two refugees have more in common than you’d think.

We produced this video to move our audience and encourage them to take action for the millions of vulnerable child refugees who need their help.The video showcases the real stories of Harry and Ahmed, told in their own words. Though generations separate them, there are unsettling parallels between their horrific stories as child refugees.

Instagram Story

We had the task of breaking into a new media for the brand: Instagram Stories. Sounds like a normal trajectory for Slurpee who have a younger demographic audience, right? Well, they may have a normal trajectory, but they definitely don't have a normal brand. Slurpee is rainbow-filled, cheeky, high-energy, inclusive and taste-quenching. So our c...

Instagram Video

60 Second Docs Present Time: The Kalief Browder Story

With "Time: The Kalief Browder Story" set to premiere on Spike, we knew we wanted the historic story to reach as many people as possible. Executive produced by iconic rapper Jay-Z, the six-part series detailed the accounts from a multitude of experts, witnesses, friends, and the community to tell the tragic story of sixteen year-old Kalief Browd...

Snapchat Discover Story

NowThis on Snapchat Discover

We aim to deliver new, fresh, youth perspectives on the day's news, built specifically for the highly visual world of Snapchat. We encourage young people to care deeply about the world around them by engaging them in new ways on the platform they use everyday.We leveraged this visual environment to deliver eye-popping, interesting and relevant v...

Snapchat Story

Marvel's Runaways: "Evil Parents" Promoted Story

Everyone thinks their parents are evil. What if they actually were? Marvel's Runaways is a teen drama with a superhero twist, following a group of teenagers who fight back against their parents upon learning that they're part of an evil cult called Pride. Hulu's pre-premiere campaign goals were to garner widespread awareness and excitement for t...

Twitter Video

TicToc by Bloomberg

TicToc by Bloomberg is the first and only global news network built for Twitter. TicToc provides 24/7 live streaming coverage of breaking news, live events, top stories and trending general interest news around the globe. TicToc is powered by Bloomberg's 2,700 journalists and analysts in 120 countries, delivering 24/7 news. TicToc delivers a fas...

360 Video

NowThis x Samsung Gear 360 -- the no. 1 most viewed campaign on Facebook in 2017

NowThis is a digital publisher with a singular mission: to tell stories that move for today's mobile generation. NowThis brings expert visual storytelling together with an authentic, trustworthy voice. With this mission in mind, NowThis has developed its own expertise in producing and distributing engaging, short-form videos on Facebook, Instagr...

Augmented Reality

Our objective was to create AR features that young music fans would be excited to use, set a mood within the fans' physical space, give them access to the live event space and performances in real-time, engage global audiences both at home and at the show, and, finally, further innovate with full immersion of our audience into the EMA via our ap...

Comedy Video

Cards Against Humanity Saves America

Over the years, Cards Against Humanity has executed ridiculous, headline-grabbing stunts, like the time we sold hundreds of boxes of poop, or dug a tremendous hole in the ground that went nowhere. For the 2017 holiday season, we announced our most ambitious campaign yet.We decided to save America.In truth, we wanted to create a national campaign...

Ephemeral Video

Netflix's 13 Reasons Why resonated with teens because it didn't talk down; rather, it addressed the realities of teen life in a way that was often shocking but always authentic. Matching this genuine tone on the show's social channels was essential to maintaining viewer interest far beyond the premiere. Fans of the show are very active on Instag...

Instructional

Santa Clarita Diet

After SANTA CLARITA DIET's Sheila Hammond was transformed into a ravenous flesh-eater, the average spinach dip or mac 'n cheese recipe just didn't cut it anymore.

Live Event Coverage

Not The White House Correspondents Dinner

The President spurned his first DC 'Nerd Prom' aka the 2017 White House Correspondents Dinner (maybe 2011's beat-down is still too painful?), and so did we. On April 29th, Full Frontal and TBS held Not the White House Correspondents' Dinner: A party to celebrate the free press, while we still have one. This year's alternative event, taped live, ...

Live News Coverage

TicToc by Bloomberg

TicToc by Bloomberg is the first and only global news network built for Twitter. TicToc provides 24/7 live streaming coverage of breaking news, live events, top stories and trending general interest news around the globe. TicToc is powered by Bloomberg's 2,700 journalists and analysts in 120 countries, delivering 24/7 news. TicToc delivers a fas...

Live Streaming Video

Carnival Cruise Line - Bill the Mystical Sloth

Carnival Cruise Line is on a mission to make sure that Summer Solstice, the longest day of the year, is a holiday associated with their brand. The official start of Summer is a great time to get folks thinking about taking a much-needed vacation and Carnival wanted to make sure that people consider a cruise when they think about planning their n...

Long Form Video

How Two Moms Took on Trolls to Support a Transgender Kid

Mount Horeb, Wisconsin, is the troll capital of the U.S. -- literally. (Look it up!) It's also the location for an extraordinary story of a town banding together to lift up an LGBTQ child.The National "I Am Jazz" School and Community Readings are an annual event hosted by HRC's Welcoming Schools program in recognition of the first "I Am Jazz" re...

Medium-Length Video

Pure Imagination Project

An unfortunate truth is that many people believe Alzheimer's is just a bit of memory loss when, in fact, it is a fatal disease for 47 million people worldwide. Every 66 seconds someone is diagnosed with Alzheimer's disease. Yet it often remains out of the news and social media conversation unless someone famous dies from complications of Alzheim...

Short Form Video

HBO on Hulu: Dem Dragons

When it was announced that HBO would be available as an add-on to a Hulu subscription, subscribers were thrilled to be that much closer to all your TV in just once place. More importantly, it made it so much easier to watch the season premiere of HBO's hit show Game of Thrones. By creating a fan forward video to resonate amongst the thunderous c...

Video Pre-Roll

Hillshire Farm: Lit’l Smokesperson

Here's the thing. Cocktail links are usually a big hit during the holiday season when people are entertaining more often, but we noticed enthusiasm was starting to decline. Turns out, people were tired of the same old crockpot-links-and-grape-jelly recipe. So, we asked ourselves: How can Hillshire Farm drum up excitement for their Lit'l Smokies ...

Virtual Reality

In the history of mankind, there have only been several hundreds humans lucky enough to fly into space and witness our beautiful planet from above. RT brings our dreams of being in space one step closer to becoming a reality. RT's objective was to become the first in history to produce a 360-degree video in a zero-gravity environment and show ou...

Large Agency of the Year

We are creatively driven—and all our work is informed by our culture of collaboration. Our global network spans 18 countries, with 2000 employees representing over 20 nationalities.

Mid-Size Agency of the Year

Kovert Creative

Kovert Creative is a bi-coastal, creatively-driven agency strategically bringing together brands and talent in the core areas of Digital Services, Personal Representation, Brand Marketing & Communications.

Small Agency of the Year

WP Narrative_ is built around a ground-breaking content innovation studio that creates experiences for all screens, platforms and IRL, including digital/social content, documentaries, original programming, both scripted and non-scripted, branded content, VR, commercials, experiential/events, and proprietary products. Through a blend of strategy,...

See a complete list of winners

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards powered by directv now were held april 15th, 2018