ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 8th Annual Shorty Awards

#CongratagradNYU

Finalist in Education

About this entry

#CongratagradNYU is an integrated, one-day campaign conducted during New York University's Commencement Exercises. As a global university, our goal was to create an immersive and interactive experience at our largest event for all students, faculty, family, and friends, regardless of their location.

Digital technology is one of the unifying factors among NYU students. The Digital Communications Group revised its social media strategy to build and foster a stronger, more engaged digital and global community. By implementing #CongratagradNYU, we are able to more easily bring our entire community together to celebrate the accomplishments of our graduates, while also dispelling the notion that NYU lacks student life and culture.

The #CongratagradNYU campaign spans five social media platforms (Facebook, Twitter, Instagram, Vine, and Google+). During Commencement, the NYU community is encouraged to use #CongratagradNYU for easy and instant sharing of memories and best wishes for graduates.

Why does this entry deserve to win?

Using the social search and display platform Tagboard, #CongratagradNYU photos, tweets, and posts were aggregated and displayed on the video screens at Yankee Stadium for audience members and graduates to see. We worked with the Tagboard team to customize the display interface with NYU branding and were one of the first organizations to utilize this social tool in a stadium setting.

We approached the first year of #CongratagradNYU with the idea of "surprise and delight", and delivered it as an in-the-moment activity. Beyond promotion of the hashtag on Twitter, participants were able to earn a custom NYU Badge for checking in to Yankee Stadium through Foursquare, and students could complete a "Graduate Bucket List" by checking into key campus locations before leaving NYU. After Commencement concluded, we created a Storify to highlight the most popular shared posts and placed it on our dedicated webspace.

Our #CongratagradNYU strategy has evolved over the course of three years. In order to continue the growth and engagement of #CongratagradNYU, and avoid the campaign becoming lost in the influx of general posts about Commencement, we targeted the social media leaders at each school and university division and shared the specific details of #CongratagradNYU with 200+ social media managers in our community. In 2015, we collaborated with key student leaders, schools, and alumni to provide customized messaging for their groups and organizations on the video screens.

Results

In its inaugural year, #CongratagradNYU gained nearly 1 million Twitter impressions within only 45 minute of screen time. Additionally, over 1,000 badges were claimed on Foursquare.

Since engaging our larger social media community, our campaign has grown to 2.3 million impressions per event. #CongratagradNYU has trended nationally on Twitter two years in a row (2014, 2015).

#CongratagradNYU has become a New York University tradition, and one our community expects and looks forward to with each graduating class.

Media

Produced by

Digital Communications Group (New York University)

Links

Entry Credits