11th Annual Shorty Awards Categories
See below for official categories. The regular entry deadline is
February 7th, 2019
The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.
Social Good Campaign
Business to Business
Family & Parenting
Food & Beverage
Government & Politics
Health & Fitness
Home & Decor
News & Media
Pets & Animals
Retail & E-Commerce
Travel & Tourism
Wine, Beer & Spirits
By Overall Presence
Campaign by Platform
Content and Media
Contest or Promotion
Polls & Surveys
Influencer & Celebrity Brand Partnership
Websites & Apps
Books & News
Food & Beverage
Health, Fitness & Medical
Kids & Lifestyle
Photo & Video
Travel & Weather
Strategy & Engagement
Call to Action
Creative use of Technology
Integration with Live Television
Large Media Buying Strategy
LGBTQ Community Engagement
Mid-Range Media Buying Strategy
Multicultural Community Engagement
Physical & Digital
Real Time Media Buy
Real Time Response
Shoe-String Media Buying Strategy
Social Media Tool
Video by Platform
Snapchat Discover Story
Live Event Coverage
Live News Coverage
Live Streaming Video
Long Form Video
Short Form Video
Shorty Social Good
Real Time Academy
In The News
From the 8th Annual Shorty Awards
Best in Education
Educational institutions, programs and services are eligible for this award. Objectives may include promoting enrollment and school spirit, engaging current students and thought leadership.
See previous winners and honorees here.
John Jay College Insta-Challenge
For the 1,500 incoming students to John Jay College of Criminal Justice, summer is a time to hang out with friends, go on a trip, and lay on the beach; it's not a time to wait around for communication from the school they are attending in the fall.Unfortunately for John Jay College, this disconnect can lead to an issue known as a "summer melt," ...
#CongratagradNYU is an integrated, one-day campaign conducted during New York University's Commencement Exercises. As a global university, our goal was to create an immersive and interactive experience at our largest event for all students, faculty, family, and friends, regardless of their location.Digital technology is one of the unifying facto...
#LoveWins at Colorado State University
On June 26, 2015, the U.S. Supreme Court ruled in favor of marriage equality. Colorado State University's social media team ruled in favor of posting about it – but our decision to post did not come lightly. Or easily. In our role of serving as the voice of Colorado State University, we typically remain neutral regarding political messages in our socia...
Hefty is the only trash bag that supports Box Tops For Education, one of America's largest school earning loyalty programs. By simply clipping Box Tops coupons from hundreds of participating products, families can earn cash for their school to purchase books, field trips, playground equipment, etc. So far, America's schools have earned over $600 million f...
#SciFriEdu on Periscope
For 25 years, the public radio show Science Friday has been a trusted name in science journalism – we're brain fun, for curious people. And with the help of a dedicated education team, we've been turning our most engaging multimedia into free education activities for teachers, parents, and kids. We want people to see the science that is everywhere around ...
Part I: Defining the problemEstablished in 1938, the Nanyang Academy of Fine Arts (NAFA) is Singapore's pioneer arts education institution and is widely recognised in Southeast Asia. However the academy had silently become buried beneath the louder marketing voices of competitor institutions. The NAFA brand needed a boost to achieve a more current brand p...
Blue Shirt Day
STOMP Out Bullying™ is the leading national bullying and cyberbullying prevention organization for kids and teens. Each October, the non profit releases a PSA to generate awareness for BLUE SHIRT DAY® WORLD DAY OF BULLYING PREVENTION to signify the importance of National Bullying Prevention Awareness Month. In our ever-increasing social world and to the t...
CMC Instagram Engagement
In October 2015, Business Insider named Claremont McKenna College (CMC) the Best College Campus in America: http://www.businessinsider.com/the-best-college-campuses-2015-10 Our main goal was to leverage that accolade through the use of photographs of the campus on Instagram in order to draw more prospective students to consider applying to the college by ...
Florida Atlantic University on Instagram
When it comes to building school spirit and pride, Florida Atlantic University is in an interesting position. Things that traditionally build school spirit – a long institutional history, storied athletic programs and large alumni base are still in the works at our 50-year-old university. Throw in a large commuter population and you've got an uphill battl...
Harvard Medical School's Visual Storytelling on Instagram
In July 2015 the social media marketing at Harvard Medical School (HMS) was at a crossroads. The goal of HMS' social media is to increase the school's share of voice within the medical education field and increase engagement with the HMS brand. However, we were beginning to fall behind our competitors in these main areas and needed to find a way to catch ...
Jen Walters: Breaking Barriers
Over the summer, the Arizona Cardinals changed the game by hiring the first female coach in NFL history, Dr. Jen Welter. Her story is not only inspirational and newsworthy, but it also provided Capella University with an amazing opportunity to spotlight the success of an alumna. The goal of the campaign was to increase awareness of Jen Welter's story and...
Our Commitment to EDUCATION is GLOBAL
Southwest University has a presence on Facebook that is tied directly to the brand platform "Our commitment to EDUCATION is GLOBAL." The platform is the hub of Southwest University's student-focused social media activity. Southwest University's Facebook Page shares current events, student services, announcements, student-life, employment opportunities for...
“There’s More to Blue” Campaign Impacts Record-Breaking Enrollment
Indiana State University (ISU) launched the "There's More to Blue" branding campaign to improve awareness and perception, with the ultimate goal of increasing student enrollment.
About the Shorty Awards
The Shorty Awards honor
the best of social media.
Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.
The Regular Entry Deadline is
February 7th, 2019
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