ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 8th Annual Shorty Awards Best in Education

Educational institutions, programs and services are eligible for this award. Objectives may include promoting enrollment and school spirit, engaging current students and thought leadership.

See previous winners and honorees here.

Nominees

#LoveWins at Colorado State University
On June 26, 2015, the U.S. Supreme Court ruled in favor of marriage equality. Colorado State University's social media team ruled in favor of posting about it – but our decision to post did not come lightly. Or easily. In our role of serving as the voice of Colorado State University, we typically remain neutral regarding political messages in our social …
#SaidNoSchoolEver
Hefty is the only trash bag that supports Box Tops For Education, one of America's largest school earning loyalty programs. By simply clipping Box Tops coupons from hundreds of participating products, families can earn cash for their school to purchase books, field trips, playground equipment, etc. So far, America's schools have earned over $600 million fro…
#SciFriEdu on Periscope
For 25 years, the public radio show Science Friday has been a trusted name in science journalism – we're brain fun, for curious people. And with the help of a dedicated education team, we've been turning our most engaging multimedia into free education activities for teachers, parents, and kids. We want people to see the science that is everywhere around th…
#weareNAFA
Part I: Defining the problemEstablished in 1938, the Nanyang Academy of Fine Arts (NAFA) is Singapore's pioneer arts education institution and is widely recognised in Southeast Asia. However the academy had silently become buried beneath the louder marketing voices of competitor institutions. The NAFA brand needed a boost to achieve a more current brand pos…
Blue Shirt Day
STOMP Out Bullying™ is the leading national bullying and cyberbullying prevention organization for kids and teens. Each October, the non profit releases a PSA to generate awareness for BLUE SHIRT DAY® WORLD DAY OF BULLYING PREVENTION to signify the importance of National Bullying Prevention Awareness Month. In our ever-increasing social world and to the tee…
CMC Instagram Engagement
In October 2015, Business Insider named Claremont McKenna College (CMC) the Best College Campus in America: http://www.businessinsider.com/the-best-college-campuses-2015-10 Our main goal was to leverage that accolade through the use of photographs of the campus on Instagram in order to draw more prospective students to consider applying to the college by hi…
Florida Atlantic University on Instagram
When it comes to building school spirit and pride, Florida Atlantic University is in an interesting position. Things that traditionally build school spirit – a long institutional history, storied athletic programs and large alumni base are still in the works at our 50-year-old university. Throw in a large commuter population and you've got an uphill battle …
Harvard Medical School's Visual Storytelling on Instagram
In July 2015 the social media marketing at Harvard Medical School (HMS) was at a crossroads. The goal of HMS' social media is to increase the school's share of voice within the medical education field and increase engagement with the HMS brand. However, we were beginning to fall behind our competitors in these main areas and needed to find a way to catch up…
Jen Walters: Breaking Barriers
Over the summer, the Arizona Cardinals changed the game by hiring the first female coach in NFL history, Dr. Jen Welter. Her story is not only inspirational and newsworthy, but it also provided Capella University with an amazing opportunity to spotlight the success of an alumna. The goal of the campaign was to increase awareness of Jen Welter's story and a…
Our Commitment to EDUCATION is GLOBAL
Southwest University has a presence on Facebook that is tied directly to the brand platform "Our commitment to EDUCATION is GLOBAL." The platform is the hub of Southwest University's student-focused social media activity. Southwest University's Facebook Page shares current events, student services, announcements, student-life, employment opportunities for s…
“There’s More to Blue” Campaign Impacts Record-Breaking Enrollment
Indiana State University (ISU) launched the "There's More to Blue" branding campaign to improve awareness and perception, with the ultimate goal of increasing student enrollment.