ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 8th Annual Shorty Awards

CMC Instagram Engagement

Entered in Education

About this entry

In October 2015, Business Insider named Claremont McKenna College (CMC) the Best College Campus in America: http://www.businessinsider.com/the-best-college-campuses-2015-10 Our main goal was to leverage that accolade through the use of photographs of the campus on Instagram in order to draw more prospective students to consider applying to the college by highlighting the setting and beauty of the campus as well as the sunny climate.

Why does this entry deserve to win?

The Claremont McKenna College (CMC) campus is beautiful in a very modern 21st century way unlike the classic traditional looking college campus, particularly with the new Kravis Center and the glass cube known as The Living Room, both of which were designed by New York-based architect Raphael Vinoly. We called the campaign #SeeCMC. The College is located in a stunning setting near snow-peaked mountains with the L.A. metropolis just 35 minutes away and enjoys 284 sunny days per year. Our plan was to not only highlight the campus itself but also the sense of community on campus by interspersing photos of the campus with photos of students and others interacting on the residential campus. Members of the CMC Public Affairs & Communications team also wanted to capture those moments when the campus was especially appealing and those times would often be at sunset and sunrise. Our team members would rise early to capture the dawn as well as stay later to photograph and post the evening sunsets. The combination of day shots, sunset, sunrise, and community shots helped create a sense of a campus that visually reflects a contemporary sensibility and educational focus.

Results

The results included more applicants from East Coast and Mid-West regions as well as an increase in applications from international students. We also saw a rise in the number of followers of the CMC Instagram account. Because of this campaign we also post the photos from Instagram on our Facebook account as well as have an Instagram photo of the week highlighted on the College's homepage slideshow.

Media

Produced by

Claremont McKenna College

Links

Entry Credits