ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

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Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

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Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

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Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

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Chatbots

Contests

Gamification

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Integrated Experiences

Fundraising

Live Events

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Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

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Community Team

Content Team

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Design Team

Legal Team

Marketing Team

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PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 8th Annual Shorty Awards

Florida Atlantic University on Instagram

Entered in Education

About this entry

When it comes to building school spirit and pride, Florida Atlantic University is in an interesting position. Things that traditionally build school spirit – a long institutional history, storied athletic programs and large alumni base are still in the works at our 50-year-old university. Throw in a large commuter population and you've got an uphill battle when it comes to inciting spirit and pride around FAU. University Communications looked to social media, specifically Instagram, as a way to learn what makes students FAU proud. Once points of pride were established, FAU shared images that were within these categories and encouraged its followers to do the same.

Why does this entry deserve to win?

Team members evaluated FAU's Instagram account searching for trends among images users liked and commented on the most. We found that our followers responded to three categories:

1.Scenic photographs of campus and surrounding areas

2.Photos of our Mascot, Owlsley

3.Spirited shots depicting school pride

We discovered that students were FAU proud, but in a way we didn't expect. Because our campus is not a traditional gothic-style campus, we didn't anticipate students posting photos around our 60's-era campus. What we found was that they loved the natural beauty found all over and the idea of going to school in paradise. They were experiencing college…with a view. As for categories 2 & 3, these students wanted to have spirit; they needed someone to lead the charge. We took on that challenge and were mindful of capturing moments that encompassed what it means to be an Owl.

In addition, we began following photos posted around our campus using geographical search. When a student shared an image of our campus, we liked it, commented and even re-gramed it. We encouraged students to tag us in their photos, leading to a method of using curated content to fill our Instagram feed. We replied to comments and got a little silly in our captions. All with the intention of telling our students, "We love it here, and so should you!"

Results

Over the course of one year, this new approach to Instagram improved our presence on the app significantly:

-179% Increase in followers

-184% Increase in engagement (likes and comments)

-Went from average of 150 likes per photo to 355 likes

-More users using #FAU

Comments on the account became more positive and students have even started direct messaging images to us for use on our account.

Media

Produced by

Florida Atlantic University

Link

Entry Credits