ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 8th Annual Shorty Awards

Our Commitment to EDUCATION is GLOBAL

Entered in Education

About this entry

Southwest University has a presence on Facebook that is tied directly to the brand platform "Our commitment to EDUCATION is GLOBAL." The platform is the hub of Southwest University's student-focused social media activity. Southwest University's Facebook Page shares current events, student services, announcements, student-life, employment opportunities for students and alumni, contests, informative sessions, and it gives our community direct access to faculty and staff. The Page makes an emotional connection with students and the community, evoking either a feeling of longing or a flood of positive memories of past indelible moments. Facebook provides a platform for brand evangelism where students, the community and the university's partners can share their messages with the brand and each other.

Our commitment to EDUCATION is GLOBAL is an initiative where we use our social media to understand the needs of less fortunate people and support the causes that directly impact education in the city of El Paso and around the world.

Why does this entry deserve to win?

The strategy is simple, we LISTEN. We understand that all our users and fans like to be heard, we have a team of social media managers focused on tracking hashtags, mails, comments, emails and mentions on different platforms and thru a daily summary we react to the different concerns. We have found that by listening our users we strengthen our relationship with them.

By listening we discovered that our community wanted more, more of our help. Southwest University is one of the fastest universities in the state of Texas and El Paso's community wanted to see that we cared, they asked for sponsorships, sporting events, events, for help for the ones in need. We quickly recognized that our commitment to education is GLOBAL.

Southwest University has always been a leader when it comes to implementing new technology and new processes and that is the reason we were the first university in the nation to use iPads instead of text books. The initiative started with the opening of a ballpark in downtown El Paso, Southwest University Park. We felt that opening a ballpark would help families stay entertained, happy and united, which in return would increase their level of education.

Since then we have been involved in sponsoring talent to travel and audition in The Voice, we have given jackets to the poorest elementary schools in the city, have collected cans to help abused women, opened an education center for The Boys and Girls Clubs of El Paso and we have collected funds to help the poorest village in Tanzania.

We heard of a village near Serengeti in Tanzania that had no water, one of the worst economies in the world, but yet they has opened a Kindergarten for the children to learn basic english. Our faculty and staff decided it was time to help. Thru the use of social media we collected funds with the sole objective of helping a kid to count.

Results

The results have been INCREDIBLE! Southwest University continues to rapidly grow, we reach more and people than any other social media site in the city, we communicate both internally and externally thru the use of social media. We have the objective to educate leaders that will be ready for what happens in 10 years and the use of digital platforms have helped us not only to grow as a business, but to engage and connect with the city and our community in an unimaginable way.

We have won best use of social media three consecutive years and we are the number one liked university in the city. We have travelled as far as Africa to take our message, and to promote education. We want to build GREAT futures. It's the RIGHT thing to do.

Media

Video for Our Commitment to EDUCATION is GLOBAL

Produced by

BIP Social Media, Southwest University

Links

Entry Credits