The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!
From the 8th Annual Shorty Awards


Finalist in YouTuber of the Year

About Zoella

British beauty and lifestyle personality Zoe Sugg, aka Zoella, is one of the most popular vloggers in the UK. Broadcasting shopping hauls, beauty banter, YouTuber collaborations, how-tos, DIYs, and “LookBook" montages, Zoe now has an audience of 9.6 million subscribers, over a half a billion views, multiple channels, multiple awards—including a 2015 Teen Choice “Choice Web Star" award—and her own beauty product line. Named as one of the Most Inspirational Women of the Decade in 2015 by Grazia magazine, Zoe’s 2014 debut novel, Girl Online achieved record-breaking sales, and her sequel, Girl Online: On Tour, was released October 2015.

Zoella's best work on social