-Generate excitement and awareness around the opening of The Godfrey Hotel Boston. This is the second hotel opening for The Godfrey brand with the flagship property in Chicago.
-Share ongoing updates on The Godfrey Hotel Boston's opening with behind-the-scenes blog posts on its blog, "Building The Godfrey Hotel" and share across its social media channels. The blog allows the Boston community a chance to feel "in the know" about our hotel and its progress, while others in the hospitality industry learn about all the details of our hotel, what goes into building the hotel, etc. We launched this blog before the brand's first opening of The Godfrey Hotel Chicago and this was a seamless continuation.
-Engage social media influencers in the Boston region to share news and updates about the hotel opening and leverage two hashtags: #NowOpen and #GodfreyStyle.
-Shared more than 150 posts on our blog, Building The Godfrey Hotel. Topics ranged from a contest for a chance to win a trip with us (#GoGodfrey post), to historical details on our building (post), to a spotlight on our neighborhood in Boston (Downtown Crossing post) and more.
-Created an emotional and passionate video to share why our brand is the right fit for the city of Boston. You can see the video, called "The Other Things," here.
-Coordinated with social media influencers to highlight their experiences at our hotel.
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