CHECK OUT THE SHORTY SOCIAL GOOD FINALISTS SEE THE LIST

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The early deadline is on December 3rd, 2020.

From the 8th Annual Shorty Awards

#AirbnbSundance LIVE

Bronze Distinction in Live Events

About this entry

Elevate our positive reputation at Sundance as a supporter of filmmaking and earn a disproportionate amount of conversation from the festival.

Build anticipation and engagement pre-event, earn attendance and create a drumbeat of consumer sharing during the festival, and strategically develop content and a strong distribution plan from these unique experiences that allow us to create much broader engagement with film fans globally, beyond the festival dates.

Goal:

Why does this entry deserve to win?

The Sundance Film Festival brings the most original storytellers together with the most adventurous audiences for its annual program of dramatic and documentary films, shorts, New Frontier films, installations, performances, panel discussions, and dynamic music events. Year after year, the Festival pursues new ways to introduce more people to the most original and authentic storytelling.

But as Sundance has grown in popularity, the massive crowds of people have led to long lines, limited access to showings, and invite only parties. In other words, Sundance is a tough place to feel like you belong. Since 2014, our activations at Sundance have provided a respite from the 'scene' and created a sense of belonging for attendees and locals alike.

In 2016, we broadened a sense of belonging to our entire community and beyond. We invited everyone to share stories of the local characters in their life that create a sense of belonging. By showcasing local characters, we provided a deeper understanding of the Airbnb community. Beyond homes, Airbnb connects people with locals and their neighborhoods. A celebration of people, more than just place.

The stories of our community where showcased at the Airbnb Haus and visitors were encouraged to share their own stories live via #AirbnbSundance.

The result was a event driven, created, experienced, and shared by our community.

Results

Twitter/ IG

Facebook

Media

Video for #AirbnbSundance LIVE

Produced by

Airbnb

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the 13th annual shorty awards for brands and organizations is open for entries! early deadline on dec 3rd, 2020.