An unflattering Facebook photo caused Kevin Curry to turn to a life of healthy eating and start his Fit Men Cook blog. His first book No Cheats Needed is a prerequisite to his upcoming #FitMenCook cookbook, and his new app features customized meals, a grocery list function, and syncs to the Health app on Apple devices. His nearly 1M followers on Instagram watch 15-second videos on easy healthy living, while his YouTube channel hosts longer tutorials with recipes and meal-prep hacks. In 2015, Kevin promoted healthy eating with the #FLOTUS and took the $75 Whole Foods Challenge to show good food doesn’t have to be expensive.