THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
None

By Design

Art Direction

NFL Social Media Creative Lab
NFL
Spiderman Homecoming Social Media Content
Ignition, Sony Pictures Entertainment
The Gifted’s #MutantsUnite Comic Con Campaign
FOX Broadcasting Company
Trailblazers Podcast Episode GIFs Season 1
Dell Technologies // 27Thirteen (Dell’s in-house creative agency)
tulo - One Is Not a Choice
Havas New York, Mattress Firm / tulo
Welcome to Fillory
SYFY Digital

Brand Redesign

Goodbye Spike, Hello Paramount
We Are Social, Viacom - Paramount Network
HBO Boxing - HBO, GLOW
HBO, GLOW

Images

Absolut Vodka: Never gonna GIF you up!
Sebton Co, Absolut Vodka
Freixenet: Introducing a Reborn Sparkling Wine Brand to New Consumers
Laundry Service, Freixenet
Inspired By Gallery
Moen Incorporated
NFL - Live Content Correspondents
NFL
The Beard Club : Stay Weird, Grow a Beard
WHOSAY, The Beard Club

Brand Identity

#WellnessOwned with Natrol
Citizen Relations, Natrol LLC, - a subsidiary of Aurobindo Pharma USA Inc.
2017 MTV Video Music Awards: Pushing The Limits with Josh Peck
WHOSAY, MTV
Hidden Valley’s Ranch Outlet
Current Marketing, Hidden Valley Ranch
Lipstick Empire
Stage 13
The Gifted’s #MutantsUnite Comic Con Campaign
FOX Broadcasting Company
TRL
MTV

Graphics

#Seat14C
XPRIZE Foundation
Absolut Vodka: Never gonna GIF you up!
Sebton Co, Absolut Vodka
Fargo - Commemorative Plates
FX Networks, RPA Agency
Legion Graphics
FX Networks, Cashmere Agency, Eclipse
Nespresso's Alto Assortment Sleeve Graphics
SocioFabrica, Nespresso
NFL Social Creative Lab
NFL

Video by Platform

Facebook Live

America’s Next Top Model (Season 23) - Facebook Live - VH1, GLOW
GLOW, VH1
Inside a Tehran Polling Station
Bloomberg
MY LITTLE PONY: THE MOVIE LIVE ANIMATED STREAMING EVENT
AvatarLabs, Lionsgate
Refinery29's Facebook Live
Refinery29
Starbucks Pumpkin Spice Latte Hatch
Edelman, Starbucks
You're The Worst - Turtle Edition
FX Networks, Watson Design Group

Instagram Story

“Walkers in LA” – AMC The Walking Dead Season 8 Premiere
RED Interactive Agency, AMC Networks
Adidas NMD Campaign
Firstborn, Adidas Originals
ASICS® Tap to Fly Challenge
Critical Mass, ASICS®
NowThis Instagram Story: Vegas Victims Tribute
NowThis
Tap of War
Isobar Australia, Slurpee
The Citi JOYTM Ball Pit: BuzzFeed Live Instagram Stories
Citi, OneTeam, BuzzFeed

Snapchat Discover Story

Girl Code Snapchat Series
MTV
Marvel's Runaways: "Evil Parents" Promoted Story
Hulu, Part IV
MTV Cribs Snapchat Series
MTV
NowThis on Snapchat Discover
NowThis
The Dodo's “The Disturbing Truth About White Tigers” Snapchat Discover Edition
The Dodo
WIRED Snapchat on Net Neutrality
WIRED

Twitter Video

#1917LIVE
RT
delTHORtro, a 2017 US Open Viral Moment
United States Tennis Association & HSC.TV
RecordTV on Twitter
RecordTV
TicToc by Bloomberg
Bloomberg L.P.
Viking Quest - A Season of Episodes
Minnesota Vikings

Facebook Video

"Howler Soccer Ball Phone"
Kovert Creative, Howler Media
80 years apart, these two refugees have more in common than you’d think.
UNICEF, 180 Amsterdam, Smuggler Productions
Dua Lipa's New Rules Music Video, The Confidante Miami Beach part of The Unbound Collection by Hyatt
Hyatt Hotels Corporation, The Unbound Collection by Hyatt, Shareability, Warner Music, Dua Lipa, Director Henry Scholfield
Knott’s Scary Farm: Where Nightmares Never End
Cramer-Krasselt, Knott’s Berry Farm, Cedar Fair Entertainment Company
Little Casanova
Jungle Creations, Yoti
The Pool Party
ICF Olson, Canadian Red Cross

Instagram Video

@PUMAPerformance Instagram Rebrand
Indigo Social, PUMA
60 Second Docs Present Time: The Kalief Browder Story
Viacom Velocity, Spike
Hype & Influence
Viacom
I Am Frankie Instagram Campaign
Nickelodeon, GLOW
Kids’ Choice Sports - Instagram Video - Nickelodeon
Nickelodeon
Social Spidey
Sony Pictures Entertainment

Snapchat Story

Marvel's Runaways: "Evil Parents" Promoted Story
Hulu, Part IV

By Campaign

Integrated Campaign

#NuggsforCarter
Ketchum, VML, Mediavest | Spark, Wendy's
Butterflies for Dreamers
National Education Association
Friends Again
Groupe Connect, Bank of America
National Geographic + Stella + MediaCom: World Water Month
National Geographic + Stella + MediaCom
The Living Network
IBM Originals / Ogilvy
tulo - One Is Not a Choice
Havas New York, Mattress Firm / tulo

Multi-Platform Campaign

Delivering Good
FedEx
Delivering Top Content During Peak Shipping Season
FedEx
Dunkin' Donuts National Donut Day
Trilia Media/Hill Holliday, Dunkin' Donuts
mother!: Utilizing Mystery to Drive Conversation on Social
Paramount Pictures and Fullscreen
Raw digital campaign
Neoganda, Focus
Twin Peaks: The Return
Showtime Networks

Mobile Campaign

Curry 4 "More Fun"
RED Interactive Agency, Under Armour
Holiday Hintlist
R/GA New York, Verizon
Slam Dunk with the Sour Patch Kids
WHOSAY, Sour Patch Kids
The Kindness Card
Havas New York
Tumblr Disrupts the Social-Mobile Marketing Dichotomy
Taptica, Tumblr

Social Good Campaign

#StopSucking
POSSIBLE, Lonely Whale Foundation
Coach Dad: Father’s Day Surprise
WestJet, Ronald McDonald House Charities Canada, studio m
Full Frontal with Samantha Bee: Nasty Woman Campaign
Turner: TBS
National Gun Violence Awareness Day: Wear Orange 2017
Everytown For Gun Safety, Huge, Inc. and GoodFight Media
OkCupid x Planned Parenthood Partnership
OkCupid x Planned Parenthood
Pure Imagination Project
MullenLowe, Alzheimer's Association

Strategy & Engagement

Artificial Intelligence

1000s of Reasons
Online Circle Digital, San Churro Chocolateria
Cultura Colectiva +
Cultura Colectiva +
Influential Teams Up With IBM Watson To Revolutionize Influencer Marketing and Technology
Influential
JIM, The First Smart Decanter
Olson Engage, Jim Beam
Meet Vee
VaynerMedia

Chatbots

GoTBot - The Game of Thrones Chatbot
Catch
Mountain Dew’s ‘Rig Up’ Brings First Branded Chatbot to Twitch
Motive, Mountain Dew
Shameless Messenger Bot
Showtime Networks
SNICKERS Hungry Roadtrip Chatbot
Fanscape, Starcom, BBDO, Massive.ly, Receptive, and Kik, SNICKERS
VMA Best New Artist Voting Chatbot
MTV
Western Union Facebook Bot Launch
Western Union, McGarryBowen, MullenLowe Mediahub

Customer Service

The Hertz Corporation: Best in Class Social Customer Care
Brickfish, The Hertz Corporation
World Class Customer Service & Social Media
Bimbo Bakeries USA

Humor

"Fight Dirty"
Kovert Creative, Method
"Howler Soccer Ball Phone"
Kovert Creative, Howler Media
"Teachers" – Common Core Parody: "A Common Mind"
TV Land
Cards Against Humanity Saves America
Cards Against Humanity
GoTBot - The Game of Thrones Chatbot
Catch
The Daily Show with Trevor Noah - Between the Scenes
Comedy Central

Large Media Buying Strategy

Visit Utah - More Mountain Time
Visit Utah Office of Tourism & Pandemic Labs
Welcome to the Outer Banks
Ignite Social Media, The Outer Banks of North Carolina

Location-Based Experience

#USOpenxSpectacles - A Stunt Like No Other
United States Tennis Association; Snap Inc. iDEKO Productions; Burning Flag & HSC.TV
Audible Recall
Jack Morton Worldwide / Genuine, Audible Inc.
Mr. Robot: Ecoin
USA Network, Ralph Interactive, Civic Entertainment Group, BBQ Films, HudsonGray
The iHeartRadio Snap Map Scavenger Hunt
iHeartRadio
Warner Bros. Consumer Products: The Get Animated Invasion
Movement Strategy, Endless Entertainment, The Factory, Warner Bros. Consumer Products
Xfinity Mobile: World's Biggest Snapsterpiece
Edelman, Xfinity Mobile

Multicultural Community Engagement

MiGente.World
Razz Interactive, Universal Music Latin Entertainment
Tia Mowry's Quick Fix
Kin Community
We Are Sikhs
FP1 Strategies, National Sikh Campaign
WUPinoy
Western Union

Organic Promotion

24 Hours of Reality: Be the Voice of Reality
The Climate Reality Project
AMC’s The Walking Dead GIPHY Takeover
Fullscreen, AMC Networks
Live@MountSinai
Mount Sinai Health System
The Kindness Card
Havas New York
These Parrots Will Make You Say WTF
UNICEF
Unlikely Gadgets
Jotacom, EF Englishlive

Shoe-String Media Buying Strategy

Freixenet: Introducing a Reborn Sparkling Wine Brand to New Consumers
Laundry Service, Freixenet
Stage 13
Stage 13

Spokesperson

Ashley Graham for Swimsuits For All
Swimsuits For All
Dan Schulman, CEO, PayPal
PayPal
DraftKings' Dr. AftKings Social Campaign featuring "Dr. Aftkings"
DraftKings
Pure Imagination Project
MullenLowe, Alzheimer's Association
Santa Clarita Diet
hi5.agency, Netflix
The Order of Cholula: Founding a Cult of Flavor
Cohn & Wolfe, Spitball, FUSE Marketing Group, Arena Media, Socialyse, The Cholula Food Company

Call to Action

Adobe & Imagine Dragons - Believer
Edelman, Adobe
CLASH ROYALE Performance Video Campaign
EYESTORM CREATIVE, SUPERCELL
Friends Again
Groupe Connect, Bank of America
Home Runs for Hurricane Recovery
Laundry Service, T-Mobile
Julianne Moore, Emma Stone and More Call Congress for Gun Safety
Everytown For Gun Safety
Wonder #choosekind
Way To Blue, Lionsgate

Creative use of Technology

Excedrin Works
Weber Shandwick, GSK Consumer Healthcare
Mashable Reels
Mashable
Meet Vee
VaynerMedia
Mr. Robot: Ecoin
USA Network, Ralph Interactive, Civic Entertainment Group, BBQ Films, HudsonGray
Pop Your Bubble: The Anti-Algorithm
Edible (a Daniel J. Edelman agency), KIND Foundation
SeekDeeper
MullenLowe Boston, Royal Caribbean International

Gamification

Acer Predator "21X Hunt"
Rational, Acer
ASICS® Tap to Fly Challenge
Critical Mass, ASICS®
Cat Scratch Magic
McCann New York, New York Lottery
Last Set
Red Bull
Men's Wearhouse Promposal 2.0
Annex88, Men's Wearhouse
Mr. Robot: Daily Five/Nine
USA Network, Earplay
Prison Break – Instagram Escape Room
FOX Broadcasting Company
Sprint Trainer Rewards
Razz Interactive, Sprint

Integration with Live Television

Dancing Brasil
RecordTV
MLB Tonight's Social Media Integration
MLB Network
NFL Network Social Experience
NFL Media
Taco Bell and MTV’s Best New Artist Hashtag Voting
Viacom Velocity, Taco Bell
Third Rail with OZY
WGBH
TRL
MTV

LGBTQ Community Engagement

Encouraging Health for All
CBS EcoMedia, California Endowment & LGBT Center of Orange County
Grindr's What the Flip?
Grindr
Hotel Indigo Color of Pride
InterContinental Hotels Group (IHG)
The Carmilla Movie
Shaftesbury
When We Rise Social Campaign
Part IV, ABC
Wynonna Earp
SYFY Digital

Mid-Range Media Buying Strategy

#BeVacationReady with Wyndham Vacation Rentals
Carusele, Wyndham Vacation Rentals
Undisputed on FS1: Opportunistic Social Media Campaign - Super Bowl Week 2017
FOX Sports
Week For Life Cash Supply Second Chance Promotion
PPK, The Florida Lottery

Online Community

“You Will Be Found” Virtual Choir
Situation, Dear Evan Hansen
Adobe & Imagine Dragons - Believer
Edelman, Adobe
Guilty Party: An Interactive Drama Co-Created With Fans
Fullscreen, AT&T
Sony Alpha Imaging Collective
Sony Digital Imaging, Sony Electronics
Think Faster - The World's Fastest AMA
MUH-TAY-ZIK | HOF-FER, PRETTYBIRD, fourclops, Audi of America
Twin Peaks: The Return
Showtime Networks

Physical & Digital

Curry 4 Drone Drop
RED Interactive Agency, Under Armour
DBS Sparks Mini-Series
DBS
Sucker Punch
POSSIBLE, Lonely Whale Foundation
Texas A&M's Social Media Vending Machine
Texas A&M University
​The Daily Show Presents: The Donald J. Trump Presidential Twitter Library
Comedy Central, The Daily Show, Pop 2 Life
The Macallan: Gallery 12 A/RT Experience
M Booth, The Macallan

Real Time Response

Denny’s Pancake Tweet Offers Simple Distraction
EP+Co, Denny's
L.A. Welcomes Everyone In a Real-Time Activation
Mistress, Discover Los Angeles
Local Selects
CP+B Los Angeles
Reebok: Nevertheless She Persisted
Group SJR, Reebok
Turning Their Tweets Against Them
MullenLowe Boston, Burger King
Twitter Rap Battle
Barkley, Wingstop

Social Media Tool

Pop Your Bubble: The Anti-Algorithm
Edible (a Daniel J. Edelman agency), KIND Foundation
The Filtered Life
Current Marketing, McGarry Bowen, Brita

Storytelling

#1917LIVE
RT
#Seat14C
XPRIZE Foundation
Cancer Treatment Centers of America: Passion to Care
Cancer Treatment Centers of America & Golin
Cards Against Humanity Saves America
Cards Against Humanity
Coach Dad: Father’s Day Surprise
WestJet, Ronald McDonald House Charities Canada, studio m
Pure Imagination Project
MullenLowe, Alzheimer's Association

Mobile Sites & Apps

Entertainment

Archer P.I - Entertainment App
FX Networks, FX Productions, Floyd County
JUMANJI: WELCOME TO THE JUNGLE VR SCAVENGER HUNT
AvatarLabs, Sony
Mr. Robot: Ecoin
USA Network, Ralph Interactive, Civic Entertainment Group, BBQ Films, HudsonGray
Spider-Man Movie Franchise Mobile App
Sony Pictures Entertainment
Spider-Man, Driver's Test
MUH-TAY-ZIK | HOF-FER, Caviar, Audi of America
WWE App with WWE Network
WWE

Food & Beverage

Denny’s on Demand: Whatever, Whenever, and now Wherever
EP+Co, Denny's
In the Kitchen - Food Network
Scripps Lifestyle Studios

Health, Fitness & Medical

Charity Miles: Move with Purpose #EveryMileMatters
Charity Miles
Giving Your Poop a Voice: The New Language of Constipation
Salutem (A Daniel J. Edelman Company), Synergy Pharmaceuticals Inc.
The Benefiber.com Transformation: A New Digestive Health Resource
Weber Shandwick, PHD SEO, Resolution Media, GSK Consumer Healthcare, Benefiber

Magazines & Newspapers

Augmented reality in the Quartz iPhone app
Quartz

Dating

Grindr - Best Dating App
Grindr
Onion Labs for Bumble - "Be the Creep"
Onion Labs, Bumble

Finance Apps

Citi U.S. Mobile App
Citi
Friends Again
Groupe Connect, Bank of America
mello Home
loanDepot
Trust Is Everything
Credit Sesame with Socialite Agency

Games

BABY DRIVER: Beat the Heat
Sony Pictures Entertainment
CLASH ROYALE Performance Video Campaign
EYESTORM CREATIVE, SUPERCELL

Kids & Lifestyle

MAZU: Building a Healthy Digital Village For Families
Mazu
storybooth
Created Entertainment

Photo & Video

MiGente.World
Razz Interactive, Universal Music Latin Entertainment
RT 360
RT

Travel & Weather

Mobile Food Ordering
Dallas Fort Worth International Airport

Influencer & Celebrity Brand Partnership

Facebook Partnership

"Teachers"/Bored Teachers Partnership – Snap Tax Credit Rant
TV Land
Ask For A Raise
R/GA New York, The Muse, Ladies Get Paid, PayScale, Reply.ai
AT&T Funboxing with Zach King
VaynerMedia, AT&T
EnLIVEning the Conversation: Creating New Pathways for the MS Patient
RXMOSAIC, Teva Neuroscience
The Ritz-Carlton partners with Trey Ratcliff for “80 Stays Around The World"
The Ritz-Carlton Hotel Company
WestJet Christmas Miracle: 12 Flights of Christmas
studio m, WestJet

Multi-Platform Partnership

#weneedmore
R/GA New York, Verizon
Adobe & Imagine Dragons - Believer
Edelman, Adobe
Applying Logic
truth
ASOS X Hotel Indigo
InterContinental Hotels Group (IHG)
Friends Again
Groupe Connect, Bank of America
New Year’s Eve with 2017 Instagrammer of the Year Doug the Pug
Hill Holliday, Planet Fitness

Snapchat Partnership

#USOpenxSpectacles - A Stunt Like No Other
United States Tennis Association; Snap Inc. iDEKO Productions; Burning Flag & HSC.TV
6 Days, 7 Nights
Marriott Rewards, imre, Wavemaker, Delmondo
AMC Theatres and Coca-Cola engage Snapchat influencers to drive concession purchases at the movies.
Treefort, AMC Theatres & Coca-Cola
IKEA Back to College
Wavemaker, IKEA
Maroon 5 - "Red Pill Blues" Snapchat Campaign
Maroon 5
Skol Skribbles - Transforming Snapchat with Vikings Fans
Minnesota Vikings

YouTube Partnership

Beast & Quidd: Giving away $100k+ and everybody wins...
Quidd
Dua Lipa's New Rules Music Video, The Confidante Miami Beach part of The Unbound Collection by Hyatt
Hyatt Hotels Corporation, The Unbound Collection by Hyatt, Shareability, Warner Music, Dua Lipa, Director Henry Scholfield
PetSmart: A YouTube Refresh Worth Barking About
August United, PetSmart, Inc.
The Walking Dead: No Man’s Land With Lele Pons, Anwar Jibawi, Rudy Mancuso, & Grant Thompson
Mediakix, Next Games
Through the Lens: Cuba
Adorama
VIVO View Tube
WATConsult, VIVO

Instagram Partnership

American Assassin's Badass Influencer Activation
PopShorts, CBS Films
European Wax Center's Strut Society
Laundry Service, European Wax Center
New Year’s Eve with 2017 Instagrammer of the Year Doug the Pug
Hill Holliday, Planet Fitness
Reframe This Space
Barbarian, Samsung
SubYAY Campaign
Ruder Finn, Subway
VMA Nominee Announcement on Instagram Live
MTV

musical.ly Partnership

A musical.ly Hit: Sweety High’s Original Live Show “After the Bell”
Sweety High
Dreamworks Spirit Riding Free gallops to success on Musical.ly
Digital Media Management, DreamWorks Animation
Global Citizen Festival/MSNBC - Musical.ly Partnership
MSNBC
Lola Manning
REVOLution, Lola Manning

Twitter Partnership

Mata Hari tweets by Paulo Coelho
RT

Content and Media

Branded Content

Coach Dad: Father’s Day Surprise
WestJet, Ronald McDonald House Charities Canada, studio m
Eat The Ice Cream
Lord Danger, Halo Top Creamery
MDNA Skin
Full Picture Productions, MDNA Skin
Rise to the Occasion: A Pizza Anthem
DonerLA, DIGIORNO Pizza
This is Summer
AWESOMENESS
WestJet Christmas Miracle: 12 Flights of Christmas
studio m, WestJet

Branded Series

Club Mickey Mouse
Disney Digital Network, HP
DBS Sparks Mini-Series
DBS
DRONEWEEK 2017
Barbarian, GE
Guilty Party: Redefining Branded Entertainment for the Social Media Generation
Fullscreen, AT&T
Science and Star Wars
Disney Digital Network, Lucasfilm, IBM
The Upstanders Campaign
Upworthy, Starbucks

Data Visualization

Are you Prepared for the New Reality?
Bank of America Merrill Lynch
Culture of Proximity 1.0
Viacom Velocity
Mapping every total solar eclipse in your lifetime
The Washington Post
Spotify.me - GLOW, Spotify For Brands
GLOW, Spotify for Brands
Tracking The World's Richest People
Bloomberg News
Visualizing Geopolitical Conflict
Center for Strategic and International Studies (CSIS)
Visualizing insurance coverage affecting people
Milliman

GIFs

Curb Your Enthusiasm (Season 9) - HBO, GLOW
HBO, GLOW
Denny’s Serves Up Pancakes, Eggs & Animated GIFs
EP+Co, Denny's
First Day Feels
Big Spaceship, Converse
How QDOBA Trolled Chipotle and Won the Twitter Queso Wars
Mistress, QDOBA
NFL x GIPHY
NFL
The Handcrafted Gifs
Globo Comunicação, Cartola FC

Native Advertising

#BackedByAxe
WP Narrative_, SHOWTIME NETWORKS, Inc.
Adam Ruins Facebook…. On Facebook
truTV
CollegeHumor Goes Back to School
Electus, Amazon Prime Student
Fruit By The Foot Challenge
Jerry Media, Fruit by the Foot (General Mills)
Men's Wearhouse Promposal 2.0
Annex88, Men's Wearhouse
TINDER X EDGE® SHAVE GEL
MATCH MEDIA GROUP, EDGEWELL, WAVEMAKER, SPORTS ILLUSTRATED

Snapchat Filter/Lens

"Younger" Snapchat Filter
TV Land
#USOpenxSpectacles - A Stunt Like No Other
United States Tennis Association; Snap Inc. iDEKO Productions; Burning Flag & HSC.TV
BABY DRIVER Fan Art Snapchat Filter Contest
Sony Pictures Entertainment
Beyond the Bell and Hall: Using Snapchat Filters to Expand Philly’s Historic District
VISIT PHILADELPHIA
Jeep Hair, Don't Care
Society, Jeep
Kids' Choice Awards 2017: “Slime your Selfie” Snapchat Lens
Nickelodeon & Snapchat
PUMA: PUMALabs
1000heads, PUMA

Video

"Howler Soccer Ball Phone"
Kovert Creative, Howler Media
American Horror Story: Cult Videos
FX Networks, Mammoth Creative Agency, IKA Collective, WireWax, Spark & Sizzle
Best Use of Video in 2017: Human Rights Campaign
Human Rights Campaign
Dua Lipa's New Rules Music Video, The Confidante Miami Beach part of The Unbound Collection by Hyatt
Hyatt Hotels Corporation, The Unbound Collection by Hyatt, Shareability, Warner Music, Dua Lipa, Director Henry Scholfield
Philadelphia Eagles
Philadelphia Eagles
The Marathon of Life
Franklin Templeton Investments

Branded Podcast

Closer Than They Appear By Jetty
Al Jazeera Media Network
Hackable? An Original Podcast by McAfee
Response and Pacific Content, McAfee
Los Angeles Times Presents “Dirty John” Podcast Series
Los Angeles Times
Martinis & Murder Podcast
Oxygen Media
That Moment
Pivotal
The Kremlin Playbook
Center for Strategic and International Studies

Contest or Promotion

#BackedByAxe
WP Narrative_, SHOWTIME NETWORKS, Inc.
Adobe & Imagine Dragons - Believer
Edelman, Adobe
Boosted City Summer Tour
Boosted Inc.
Get Packing!
MullenLowe New York, JetBlue
Impractical Jokers Surprise and Delight
truTV
The Kindness Card
Havas New York

Emojis

BABYBEL DONATION
Dare.Win, Babybel (Group BEL)
Giving Your Poop a Voice: The New Language of Constipation
Salutem (A Daniel J. Edelman Company), Synergy Pharmaceuticals Inc.
Samsung Puts Trolls Under the Microscope
Edelman, Samsung
Social Media Celebration - 18th Annual Latin GRAMMY Awards®
The Latin Recording Academy®
Will & Grace - Gaymojis
NBC Entertainment Marketing & Digital, Digital Media Management, Grindr
You Can’t Beat Them, But You Can [EMOJI] Like Them!
Storyful, International Association of Athletics Federations (IAAF)

Hashtag

#1917LIVE
RT
#ArnieWould
McCann New York, Mastercard
#BestFanArmy
iHeartRadio
#EyeOnClimate
United Nations Foundation
#TheCaribbeanIsOpen: Celebrity Cruises’ Response to the Hurricanes
Celebrity Cruises
Home Runs for Hurricane Recovery
Laundry Service, T-Mobile

Polls & Surveys

12 Days of Deals Instagram Story Poll
Ayzenberg Group, Microsoft Store
Bravo’s Vote to Watch on Instagram
Bravo
Calling All Big Ideas: Shape Your New York!
UJA-Federation of New York
Nickelodeon Instagram Polls
Nickelodeon

User-Generated Content

“You Will Be Found” Virtual Choir
Situation, Dear Evan Hansen
Adobe & Imagine Dragons - Believer
Edelman, Adobe
Audible's 20th Anniversary Celebration Video
Audible.com, IdeaMachine Studio
Family Guy Yourself
FOX Broadcasting
Spider-Man: Hang Like Spidey
Sony Pictures Home Entertainment
THE STANDING O
Deep Focus, President Obama

Campaign by Platform

Emerging Platform

#BackedByAxe
WP Narrative_, SHOWTIME NETWORKS, Inc.
Absolut Vodka: Never gonna GIF you up!
Sebton Co, Absolut Vodka
The Washington Post on Reddit
The Washington Post
Think Faster - The World's Fastest AMA
MUH-TAY-ZIK | HOF-FER, PRETTYBIRD, fourclops, Audi of America

Instagram

13 Reasons Why
hi5.agency, Netflix
Adidas NMD Campaign
Firstborn, Adidas Originals
Army Navy
USAA
Color Your Air Max
R/GA Buenos Aires, Nike
Prison Break – Instagram Escape Room
FOX Broadcasting Company
Samsung Gear 360 Launch
BLKBOX, Samsung

Snapchat

2017 VMA Snapchat Coverage
MTV
Conan and Pepsi Turn Up The Heat
Turner: TBS
Maroon 5 - "Red Pill Blues" Snapchat Campaign
Maroon 5
PUMA: PUMALabs
1000heads, PUMA
The iHeartRadio Snap Map Scavenger Hunt
iHeartRadio
Xfinity Mobile: World's Biggest Snapsterpiece
Edelman, Xfinity Mobile

Twitter

#1917LIVE
RT
#EnamelBot
Weber Shandwick, PHD Media, GSK Consumer Healthcare, Pronamel
#NuggsforCarter
Ketchum, VML, Mediavest | Spark, Wendy's
1 in 2 Million
ITV Creative, ITV Creative
TUMS Chewy Bites Launch
Weber Shandwick, GSK Consumer Healthcare, TUMS
Turning Their Tweets Against Them
MullenLowe Boston, Burger King

WhatsApp

Uk'shona Kwelanga - the first WhatsApp Drama Series
King James Group / King James Digital, Sanlam

Facebook

Hyatt Regency & World of Hyatt: "Come Together"
Hyatt Regency, Mullen Lowe, PHD, Golin, Picture Farm
Liar Launch Campaign
ITV Creative
MTV EMA
Viacom International Media Networks
Science and Star Wars
Disney Digital Network, Lucasfilm, IBM
The Ritz-Carlton partners with Trey Ratcliff for “80 Stays Around The World”
The Ritz-Carlton Hotel Company
WestJet Christmas Miracle: 12 Flights of Christmas
studio m, WestJet

Pinterest

Boursin “Made to Wow” Pinterest
Young & Rubicam, Bel Brands USA
Delivering Inspiration on Pinterest
FedEx
From Foodies to Home Cooks: How Taste of Home Serves Up Trust in a Crowded Space
Taste of Home (Trusted Media Brands)
Tazo JoyBoard
Upshot, Tazo

Weibo

Love Campaign
Hylink & San Francisco Travel Association

YouTube

BuzzFeed and Prime Video: The Grand Tour Season 2
BuzzFeed, Amazon Prime Video
Culture of Proximity 1.0
Viacom Velocity
Dua Lipa's New Rules Music Video, The Confidante Miami Beach part of The Unbound Collection by Hyatt
Hyatt Hotels Corporation, The Unbound Collection by Hyatt, Shareability, Warner Music, Dua Lipa, Director Henry Scholfield
Guilty Party: The First Interactive Drama Built for YouTube
Fullscreen, AT&T
Hype & Influence
Viacom
VIVO Viewtube
WATConsult, VIVO

By Overall Presence

Facebook Presence

First Media, the Publisher Behind Your Favorite Digital Content
First Media, First Media
Hulu's The Handmaid's Tale - Overall Facebook Presence
HULU + GLOW
NowThis: the no. 1 news & politics brand on Facebook
NowThis
Planned Parenthood Facebook
Planned Parenthood Federation of America
The Dodo: the no. 1 animal brand on Facebook
The Dodo
WWE on Facebook
WWE

Snapchat Presence

Mashable on Snapchat Discover
Mashable
NBC News "Stay Tuned" Snapchat Show
NBC News
Taking over Halloween
Movement, Fanta Western Europe
The NFL On Snapchat
NFL
VG on Snapchat Discover
VG
WIRED on Snapchat Discover
WIRED

Twitter Presence

#1917LIVE
RT
The Defenders
hi5.agency, Netflix
The Punisher
hi5.agency, Netflix
TicToc by Bloomberg
Bloomberg L.P.
TRL
MTV
Tweets from America’s Favorite Diner Booth
EP+Co, Denny's

Instagram Presence

@meetkvell on Instagram
@meetkvell
13 Reasons Why
hi5.agency, Netflix
Away
Away
Content is King: #GoPro
GoPro
How Chambord Reignited Their Brand Through Instagram
Mistress, Brown-Forman
I LOVE NEW YORK - Instagram Presence - I LOVE NEW YORK, GLOW
GLOW, I LOVE NEW YORK

Tumblr Presence

Denny’s Tumblr Dishes Up Weird, Wild Content
EP+Co, Denny's
The Defenders
hi5.agency, Netflix

YouTube Presence

AdoramaTV
Adorama
Great Big Story: YouTube
Great Big Story
Lip Sync Battle
Viacom - Paramount Network
The Young Turks
TYT
UpUpDownDown YouTube Channel
WWE
WWE YouTube
WWE

By Industry

Auto

All-New Kia @ SEMA | The Stinger Experience
Canvas Worldwide, Innocean Worldwide, Kia Motors America
Larger Ad Sizes Increase Views
C-4 Analytics
Meet an Owner: Daniel Tosh
Viacom Velocity, Subaru
Operation Better
INNOCEAN USA, Hyundai Motor America
Spider-Man, Driver's Test
MUH-TAY-ZIK | HOF-FER, Caviar, Audi of America
Think Faster - The World's Fastest AMA
MUH-TAY-ZIK | HOF-FER, PRETTYBIRD, fourclops, Audi of America

Business to Business

#TheNetworkIntuitive: Cisco Activates the New Network with a Digital Launch
Cisco
Activating The KPMG Brand Through Social Media
KPMG LLP
athenahealth 2017 HIMSS Conference Activation
Mindshare New York, athenahealth
Meet Vee
VaynerMedia
Spotify For Brands Social Media Campaign & Spotify.me - GLOW, Spotify For Brands
GLOW, Spotify for Brands
What "I" Can Disrupt
IBM Originals / Ogilvy

Cultural Institution

A People's Journey, A Nation's Story: Sharing American History Through the African American Lens
Smithsonian National Museum of African American History and Culture
The Museum of Modern Art
The Museum of Modern Art

Entertainment

AMC The Walking Dead Season 8 Premiere Campaign
RED Interactive Agency, AMC Networks
CUCA’S COMEBACK
Globo Comunicação, Globo Play
Empire Season 4
FOX Broadcasting
MiGente.World
Razz Interactive, Universal Music Latin Entertainment
Prison Break Season 5
FOX Broadcasting
Wonder #choosekind
Way To Blue, Lionsgate

Fashion

Tommy Hilfiger Snap App
Tommy Hilfiger
Y-3 Multi-Cam / Split-Screen Instagram Live Coverage
Annex88, adidas Y-3

Food & Beverage

Absolut Vodka: Never gonna GIF you up!
Sebton Co, Absolut Vodka
Domino's Wedding Registry
CP+B
Hillshire Farm: Lit’l Smokesperson
Tyson Foods Inc.
Popeyes Marinating Machine
GSD&M, Popeyes Louisiana Kitchen
Starbucks Pumpkin Spice Latte Hatch
Edelman, Starbucks
The Order of Cholula: Founding a Cult of Flavor
Cohn & Wolfe, Spitball, FUSE Marketing Group, Arena Media, Socialyse, The Cholula Food Company

Government & Politics

Holiday Cash Live Stream Giveaway
PPK, The Florida Lottery
How Singapore inspired millennials to say #ICanAdult
Wild Advertising & Marketing, Central Provident Fund Board
How the LGBTQ Community Defeated Trump’s Anti-LGBTQ Army Secretary Nominee
Human Rights Campaign
The Most Well-Reviewed City on Amazon
Barkley, Economic Development Corporation of Kansas City
THE STANDING O
Deep Focus, President Obama

Home & Decor

BEHR® Color Clinic
Marcus Thomas LLC, BEHR®, Olson Engage, Catalyst, Haworth Media, Three Deep Marketing, Peterson Milla Hooks (PMH), BEHR® Paint
Which door suits your life?
Det, Diplomat

Insurance

One Night Only & GEICO: A Night of Surprises
Viacom Velocity, GEICO

News & Media

Los Angeles Times Presents “Dirty John” Podcast Series
Los Angeles Times
NowThis News - The No. 1 Social News Brand in the World
NowThis
The New Yorker on Social Media
The New Yorker
The Washington Post
The Washington Post
VG on Snapchat Discover
VG
War in the Koreas
AJ+

Pets & Animals

Forever Home
Fusion Media Group
Nat Geo Wild - Savage Thanksgiving
Wildlife, National Geographic, Telescope
PetSmart: A YouTube Refresh Worth Barking About
August United, PetSmart, Inc.
The 141st Westminster Kennel Club Dog Show - GLOW, WKC
GLOW, Westminster Kennel Club
The Dodo: the no. 1 digital media brand in the world for animal people
The Dodo
The Pet Collective
Jukin Media

Real Estate

Ayala Land, Inc. and its Commitment to Sustainable Living
Ayala Land Inc.
Pulte Homes Social Media
Fullscreen, PulteGroup
StreetEasy Social Media
StreetEasy

Retail & E-Commerce

Black Friday Breakup
ModCloth
Consumer's Day Brazil Experience
Jotacom, Buscapé Company
Finish Line X Migos - Huncho Brons
Finish Line
PUMA: PUMALabs
1000heads, PUMA
Real People Make a Real Difference
Interfuse Communications, eBay Inc.
Toys"R"Us Toy Box Season 2 Influencer Campaign
OMD, The Content Collective, WHOSAY, Toys"R"Us

Sports

"Howler Soccer Ball Phone"
Kovert Creative, Howler Media
@TheCheckdown
NFL
delTHORtro, a 2017 US Open Viral Moment
United States Tennis Association & HSC.TV
NASCAR Social Media
NASCAR, Inc.
Skol Skribbles - Transforming Snapchat with Vikings Fans
Minnesota Vikings
WWE
WWE

Television

#FunnyCauseItstru
truTV, Movement Strategy
America's Got Talent
FremantleMedia North America/Syco Entertainment
American Horror Story: Cult “Join Us” Campaign
FX Networks, Mammoth Creative Agency, IKA Collective, WireWax, Spark & Sizzle
Legion
FX Networks, Cashmere Agency, Eclipse
Love Island Campaign
ITV Creative
Twin Peaks: The Return
Showtime Networks

Wine, Beer & Spirits

"YOU'RE NOT GONNA READ THIS..." by HEINEKEN USA
HEINEKEN USA
Absolut Vodka: Never gonna GIF you up!
Sebton Co, Absolut Vodka
Hennessy — Respect the Reign
Laundry Service, Hennessy
JIM, The First Smart Decanter
Olson Engage, Jim Beam
Pairs Well With Now – Big results for a small brewery
Tröegs Independent Brewing
T.R.I.P. Through The Multiverse
Adam Ritchie Brand Direction, The Lights Out + Aeronaut Brewing Co.

Beauty

COSMEDIX CROWD
COSMEDIX, Mavrck, Astral Brands
Empowering Young Women
Sasha Anne
Hourglass Cosmetics Aims to be 100% Vegan by 2020
Hourglass Cosmetics
Mary Kay Charcoal Mask
Fullscreen, Mary Kay
Mascara Mixology Influencer Activation for Revlon
Carusele, Walgreens
The Beard Club : Stay Weird, Grow a Beard
WHOSAY, The Beard Club

Consumer Brand

"Fight Dirty"
Kovert Creative, Method
Above The Noise
PMG, Beats by Dre
Away
Away
Char-Broil 2017 Social Campaign
Fullscreen, Char-Broil
Sprint Trainer Rewards
Razz Interactive, Sprint
The Dove Men+Care Elements Treehouse
Unilever; Edelman; United Entertainment Group; VaynerMedia; Mindshare; Team Unilever Shopper; Access2Insight, Dove Men+Care
tulo - One Is Not a Choice
Havas New York, Mattress Firm / tulo

Education

#1917LIVE
RT
Kevin's Walk at Colorado State University
Colorado State University
Microsoft Education - Empowering Students to Achieve More
Ayzenberg Group, Microsoft
Never Stop Learning: 94-Year Old Online Student Graduates SNHU
Southern New Hampshire University
Unlikely Gadgets
Jotacom, EF Englishlive
West Virginia University Social Media
West Virginia University

Family & Parenting

Aha! Home Science Experiment Series
The Science Friday Initiative
Bruins Academy
Boston Bruins, Mazu
Little Tickets
MullenLowe New York, JetBlue
Plum Organics
Something Massive, Plum Organics
What's Up Moms
What's Up Moms

Financial Services

#LiveMore #ShareMore
Robin des Bois, Western Union
Best in Social Media: Chase
Chase
DBS Sparks Mini-Series
DBS
Discovering the Power of Humanity with Citi
Superfly, Citi
Local Selects
CP+B Los Angeles
Uk'shona Kwelanga - the first WhatsApp Drama Series
King James Group / King James Digital, Sanlam

Games

Being Jose Mourinho
Nordeus
Cards Against Humanity Saves America
Cards Against Humanity
Super Lucky's Tale - Launch Trailer & Character Vignettes
Ayzenberg Group, Xbox, Microsoft
The Walking Dead: No Man’s Land With Lele Pons, Anwar Jibawi, Rudy Mancuso, & Grant Thompson
Mediakix, Next Games

Health & Fitness

#EnamelBot
Weber Shandwick, PHD Media, GSK Consumer Healthcare, Pronamel
Bringing on the 👍 New Year with Planet Fitness
Hill Holliday, Planet Fitness
Giving Your Poop a Voice: The New Language of Constipation
Salutem (A Daniel J. Edelman Company), Synergy Pharmaceuticals Inc.
Hypoheroes - Medtronic Diabetes Latinoamérica
Medtronic Diabetes Latinoamérica
March of Dimes and Barkley -- Lullacry
Barkley, March of Dimes
Pure Imagination Project
MullenLowe, Alzheimer's Association

Hospitality

Dua Lipa's New Rules Music Video, The Confidante Miami Beach part of The Unbound Collection by Hyatt
Hyatt Hotels Corporation, The Unbound Collection by Hyatt, Shareability, Warner Music, Dua Lipa, Director Henry Scholfield
Experiencing the World with Marriott Rewards
Marriott Rewards, Shutterstock Custom
Hyatt Regency & World of Hyatt: "Come Together"
Hyatt Regency, Mullen Lowe, PHD, Golin, Picture Farm
M Live: The Great American Eclipse
Marriott International
Using Social Media to Design and Curate Tailor-Made Luxury Experiences
Dorchester Collection
You're Going To Have A Story To Tell
MGM Resorts

Live Events

Fans of Love
R/GA New York, Ad Council
MTV EMA
Viacom International Media Networks
The 141st Westminster Kennel Club Dog Show - GLOW, WKC
GLOW, Westminster Kennel Club
The 2017 iHeartRadio Music Awards
iHeartRadio
The 2017 iHeartRadio Music Festival
iHeartRadio
Toyota Camry Thrill Ride
Davis Elen Advertising, Toyota

Non-Profit

'HIDING FURNITURE' : A SOCIAL EXPERIMENT
UNICEF
#1917LIVE
RT
#Seat14C
XPRIZE Foundation
Fans of Love
R/GA New York, Ad Council
Pure Imagination Project
MullenLowe, Alzheimer's Association
Reinventing the Condom – Naughty Bags
Cramer-Krasselt, Diverse & Resilient

Publishing

"Howler Soccer Ball Phone"
Kovert Creative, Howler Media

Social Activism

#TakeAKnee
WP Narrative, #TakeAKnee
60 Second Docs Present Time: The Kalief Browder Story
Viacom Velocity, Spike
Child Poverty in the Spotlight with Influencer Campaign for #RedNose Day
Carusele, Walgreens
Red Wednesday: Shining a Light on the Injustice of Persecution
Saatchi & Saatchi Wellness, Calvary Church of Calvary-St. George’s Parish
The Bail Project
Variable, The Bronx Freedom Fund
We Are Sikhs
FP1 Strategies, National Sikh Campaign

Technology

#TheNetworkIntuitive: Cisco Activates the New Network with a Digital Launch
Cisco
Adobe & Imagine Dragons - Believer
Edelman, Adobe
Adobe Inspires Students Beyond The Classroom
PopShorts, Adobe Students
Chicken Connoisseur meets the S8
1000heads, Carphone Warehouse
Galaxy Note8: Do Bigger Things Social Campaign
Edelman, Samsung
Home Runs for Hurricane Recovery
Laundry Service, T-Mobile

Travel & Tourism

Carnival Cruise Line - Bill the Mystical Sloth
Wildlife, Carnival Cruise Line, Telescope, SapientRazorfish
Hertz 2017 Content Marketing Program
Catchweight, Hertz
Little Tickets
MullenLowe New York, JetBlue
Pure Michigan: Fall & Seek Campaign
Weber Shandwick, McCann Erickson Worldwide, Universal McCann, Travel Michigan
Thrillist's United States of Awesome
Thrillist, Microsoft
Visit Utah - More Mountain Time
Visit Utah Office of Tourism & Pandemic Labs

Video Content

360 Video

A Whole New Spin
Society, FIAT
Degree Men Puts Viewers On The Court With Steph Curry
Weber Shandwick, Mindshare and Mindshare Entertainment, Degree Men - Unilever
Excedrin Works
Weber Shandwick, GSK Consumer Healthcare
Fifth Harmony: Road To The VMAs in 360°
MTV
NowThis x Samsung Gear 360 -- the no. 1 most viewed campaign on Facebook in 2017
NowThis, Samsung, Starcom UK
RUSSIAN REVOLUTION IN 360
RT

Comedy Video

"Fight Dirty"
Kovert Creative, Method
"Howler Soccer Ball Phone"
Kovert Creative, Howler Media
Cards Against Humanity Saves America
Cards Against Humanity
If Jane Austen characters used dating apps
BBC Culture and BBC Britain
Meet an Owner: Daniel Tosh
Viacom Velocity, Subaru
Shameless "Bar Rescue" Webisode Crossover
Showtime

Instructional

21 Brilliant Packing Tips
Storia, Inc.
Adobe Students - Inspiring the Next Generation of Creators
PopShorts, Adobe Students
Instructional Halloween Campaign
Nickelodeon
Rogue One: A Star Wars Story Death Star Hologram Creator
Part IV, Walt Disney Studios Home Entertainment
Santa Clarita Diet
hi5.agency, Netflix
The Vitamin Shoppe Offers Healthy Lifestyle Inspiration Across Social Media
The Vitamin Shoppe

Live News Coverage

AM to DM by BuzzFeed News
BuzzFeed News
TicToc by Bloomberg
Bloomberg L.P.
Total Eclipse Live: The Washington Post
The Washington Post

Long Form Video

Culture of Proximity 1.0
Viacom Velocity
DRONEWEEK 2017
Barbarian, GE
How Two Moms Took on Trolls to Support a Transgender Kid
Human Rights Campaign
Lip Sync Battle Preshow
Spike
OUMAR'S EXTRAORDINARY JOURNEY
UNICEF
This Is Happening
Jukin Media, go90

Short Form Video

First Day Feels
Big Spaceship, Converse
HBO on Hulu: Dem Dragons
Hulu
Hyatt Regency & World of Hyatt: "Come Together"
Hyatt Regency, Mullen Lowe, PHD, Golin, Picture Farm
Law & Order SVU - Fan Compilation
NBC Entertainment Marketing & Digital, Digital Media Management
Rethinking the Met Gala Bathroom
truth
Swear Like a Mother
CP+B

Virtual Reality

#NBAinVR - NextVR
NextVR
Are You Prepared for the New Reality?
Bank of America Merrill Lynch
Battle on Mars
SYFY Digital
I Am Rohingya by Contrast VR
Contrast VR from Al Jazeera Media Network
JUMANJI: WELCOME TO THE JUNGLE VR SCAVENGER HUNT
AvatarLabs, Sony
Spacewalk 360
RT

Augmented Reality

AR MTV Moon Person
Viacom Velocity, MTV
Archer P.I. App
FX Networks, FX Productions, Floyd County
HAPPY! AR
SYFY Digital
Jumanji: Welcome to the Jungle Facebook AR Effect
Part IV, Sony Pictures
Legion Sessions Mixed Reality Experience
FX Networks, Here Be Dragons, MPC, Microsoft, Q Department, Punch Drunk, Freddie Georges, Creative Riff
MTV EMA AR
Viacom International Media Networks

Ephemeral Video

13 Reasons Why
hi5.agency, Netflix
Stitch Fix Goes Public
Nasdaq

Live Event Coverage

#ComeyTestimony
Bloomberg
2017 MTV Video Music Awards
MTV
A Christmas Story Live!: 12 Days of Live
FOX Broadcasting
NFL’s Live Content Correspondents
NFL
Not The White House Correspondents Dinner
Turner: TBS
Y-3 Multi-Cam / Split-Screen Instagram Live Coverage
Annex88, adidas Y-3

Live Streaming Video

Carnival Cruise Line - Bill the Mystical Sloth
Wildlife, Carnival Cruise Line, Telescope, SapientRazorfish
Consumer's Day Brazil Experience
Jotacom, Buscapé Company
Jameson Whisky Brings Live Music to the Masses
Society @ Media Experts, Corby Spirit and Wine
National Geographic + Airbnb: The Great American Eclipse
National Geographic Partners
OREO Chocolate: Arriving in Style
Carat, The Story Lab, iProspect, 360i, Martin Agency, Mondelez International
Starbucks Pumpkin Spice Latte Hatch
Edelman, Starbucks
Y-3 Multi-Cam / Split-Screen Instagram Live Coverage
Annex88, adidas Y-3

Medium-Length Video

60 Second Docs Present Time: The Kalief Browder Story
Viacom Velocity, Spike
Cats in the Cradle
Havas New York, TD Ameritrade
Pure Imagination Project
MullenLowe, Alzheimer's Association
Taking Care of Your "Pussy" Videos
Planned Parenthood Federation of America
The man who swims to work
BBC Capital
TRAFFICKED AND FORCED INTO PROSTITUTION: A TEEN MIGRANT'S STORY
UNICEF

Video Pre-Roll

2017 MTV Movie & TV Awards: Getting Ready With Me
WHOSAY, MTV
Hillshire Farm: Lit’l Smokesperson
Tyson Foods Inc.
Shameless "Attribution" True View Spots
Showtime Networks

Agency of the Year

Large Agency of the Year

R/GA

Small Agency of the Year

WP Narrative_

Mid-Size Agency of the Year

Kovert Creative