The Live Content Correspondents (LCC) program launched for the 2017 season with two main goals:
In partnership with all 32 Clubs, implementation of the LCC program began by sourcing one social content creator in every NFL market across the country. Correspondents were based at each NFL stadium and had specialized skillsets in photography and videography with a "social-first" lens. The NFL provided each correspondent with a DSLR Camera, a Samsung Galaxy Note S8 smartphone and other equipment and digital tools to facilitate real-time sharing.
Each correspondent was credentialed with Behind-The-Scenes and On-Field access to capture exclusive content, including tailgating, fan traditions, player arrivals, inside huddles and tunnels, in-game action and more. To capture the full game day experience, LCC's would arrive three hours before Kickoff and capture content through the last press conference, which enabled the NFL and Clubs to share the most compelling content in a timely fashion across platforms.
The NFL took a cross-organizational approach to coordinate and deliver LCC content in real-time to League, Club and Player social media accounts. The vast quantity and robust quality of the content warranted additional distribution to other NFL platforms, including NFL Network, NFL.com / NFL Mobile and other NFL Partners.
LCCs delivered more than 30,000 pieces of photo and video content in real-time. LCC sourced content garnered more than 30M video views and 10M engagements on NFL, NFL Network and 32 Club channels across Facebook, Twitter, and Instagram.
Here are a few examples that exemplify the atmosphere and excitement of an NFL game: