ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 10th Annual Shorty Awards Best Live Event Coverage

This category honors the most creative and effective incorporation of live video coverage to elevate events including concerts, conferences, marches, rallies and meetups.

See previous winners and honorees here.

Winner

Live Event Coverage
winner
Not The White House Correspondents Dinner
The President spurned his first DC 'Nerd Prom' aka the 2017 White House Correspondents Dinner (maybe 2011's beat-down is still too painful?), and so did we. On April 29th, Full Frontal and TBS held Not the White House Correspondents' Dinner: A party to celebrate the free press, while we still have one. This year's alternative event, taped live, th…

Finalists

Live Event Coverage
finalist
gold
2017 MTV Video Music Awards
For the 2017 MTV Video Music Awards, we strived to provide innovative, fan-first and platform-native content to:- Generate revenue and sponsorship- Engage with the show in real-time- Leverage partnerships to execute first-to-market opportunities- Work closely with talent to create premium, exclusive content- Increase year-over-year digital engagem…
Live Event Coverage
finalist
silver
audience
#ComeyTestimony
In partnering with Twitter to stream the June 2017 testimony of the former FBI Director James Comey before the U.S. Senate Intelligence Committee, we set out to give audiences — particularly cord cutters — a one-stop place for watching the hearing live while consuming news and commentary related to the hearing. Our goal: to help audiences better …
Live Event Coverage
finalist
bronze
audience
NFL’s Live Content Correspondents
The Live Content Correspondents (LCC) program launched for the 2017 season with two main goals: Expand coverage at NFL games and events to deliver more content to League constituents, including NFL, NFL Network, 32 teams (Clubs) and Player social media channels In real-time, deliver photo and video assets to showcase the excitement of an…
Live Event Coverage
finalist
A Christmas Story Live!: 12 Days of Live
In an effort to build awareness and drive tune-in for the A Christmas Story Live!, we gave fans an exclusive backstage pass to a one-of-a-kind holiday event in real time on Facebook. Over the course of twelve days, fans enjoyed tuning into live rehearsals, set tours and interviews with the cast and crew all while tapping into the nostalgia of the …
Live Event Coverage
finalist
Y-3 Multi-Cam / Split-Screen Instagram Live Coverage
With the launch of Instagram Live happening just a couple months prior, brands at Paris Fashion Week were excited to debut their new collections utilizing this new social feature. Our challenge for F/W 2017-18 was to create a completely unique Instagram live experience for Y-3—a brand known for its obsession with innovation. In an age of instant g…

Nominees

Live Event Coverage
All-New Kia @ SEMA | The Stinger Experience
During SEMA, Kia set to increase awareness, build anticipation and fuel intrigue for the all-new Kia Stinger amongst auto-enthusiasts. Through the creative collaboration of trusted partners, brand ambassadors and some of the most acclaimed influencers in the automotive industry - a unique personal on-site experience was born and extraordinary content was ca…
Live Event Coverage
MTV EMA
From start to finish, our digital campaign aimed to engage as many music fans as possible on their favorite platforms and amplify awareness of the 2017 MTV EMA. In order to grow the size of our digital audiences and drive engagement, we wanted our platforms to be places where fans could find original and entertaining content featuring the biggest names in m…
Live Event Coverage
WeWork - Creator Awards NYC
The WeWork Creator Awards began as an initiative to support innovative and social-first businesses as they 'create their life's work'. Our live social media coverage of the New York regional awards had the objective of boosting social conversation around the event, offering multiple social activations to engage with WeWork and the Creator Awards, and highli…