13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

By Campaign
By Design
By Industry
By Overall Presence
Campaign by Platform
Content and Media
Influencer & Celebrity Brand Partnership
Strategy & Engagement
Video by Platform
Video Content
Virtual
Websites & Apps

From the 10th Annual Shorty Awards Best Live Event Coverage

This category honors the most creative and effective incorporation of live video coverage to elevate events including concerts, conferences, marches, rallies and meetups.

See previous winners and honorees here.

Winner

Live Event Coverage
winner
Not The White House Correspondents Dinner
The President spurned his first DC 'Nerd Prom' aka the 2017 White House Correspondents Dinner (maybe 2011's beat-down is still too painful?), and so did we. On April 29th, Full Frontal and TBS held Not the White House Correspondents' Dinner: A party to celebrate the free press, while we still have one. This year's alternative event, taped live, th…

Finalists

Live Event Coverage
finalist
gold
2017 MTV Video Music Awards
For the 2017 MTV Video Music Awards, we strived to provide innovative, fan-first and platform-native content to:- Generate revenue and sponsorship- Engage with the show in real-time- Leverage partnerships to execute first-to-market opportunities- Work closely with talent to create premium, exclusive content- Increase year-over-year digital engagem…
Live Event Coverage
finalist
silver
audience
#ComeyTestimony
In partnering with Twitter to stream the June 2017 testimony of the former FBI Director James Comey before the U.S. Senate Intelligence Committee, we set out to give audiences — particularly cord cutters — a one-stop place for watching the hearing live while consuming news and commentary related to the hearing. Our goal: to help audiences better …
Live Event Coverage
finalist
bronze
audience
NFL’s Live Content Correspondents
The Live Content Correspondents (LCC) program launched for the 2017 season with two main goals: Expand coverage at NFL games and events to deliver more content to League constituents, including NFL, NFL Network, 32 teams (Clubs) and Player social media channels In real-time, deliver photo and video assets to showcase the excitement of an…
Live Event Coverage
finalist
A Christmas Story Live!: 12 Days of Live
In an effort to build awareness and drive tune-in for the A Christmas Story Live!, we gave fans an exclusive backstage pass to a one-of-a-kind holiday event in real time on Facebook. Over the course of twelve days, fans enjoyed tuning into live rehearsals, set tours and interviews with the cast and crew all while tapping into the nostalgia of the …
Live Event Coverage
finalist
Y-3 Multi-Cam / Split-Screen Instagram Live Coverage
With the launch of Instagram Live happening just a couple months prior, brands at Paris Fashion Week were excited to debut their new collections utilizing this new social feature. Our challenge for F/W 2017-18 was to create a completely unique Instagram live experience for Y-3—a brand known for its obsession with innovation. In an age of instant g…

Nominees

Live Event Coverage
All-New Kia @ SEMA | The Stinger Experience
During SEMA, Kia set to increase awareness, build anticipation and fuel intrigue for the all-new Kia Stinger amongst auto-enthusiasts. Through the creative collaboration of trusted partners, brand ambassadors and some of the most acclaimed influencers in the automotive industry - a unique personal on-site experience was born and extraordinary content was ca…
Live Event Coverage
MTV EMA
From start to finish, our digital campaign aimed to engage as many music fans as possible on their favorite platforms and amplify awareness of the 2017 MTV EMA. In order to grow the size of our digital audiences and drive engagement, we wanted our platforms to be places where fans could find original and entertaining content featuring the biggest names in m…
Live Event Coverage
WeWork - Creator Awards NYC
The WeWork Creator Awards began as an initiative to support innovative and social-first businesses as they 'create their life's work'. Our live social media coverage of the New York regional awards had the objective of boosting social conversation around the event, offering multiple social activations to engage with WeWork and the Creator Awards, and highli…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!