In partnering with Twitter to stream the June 2017 testimony of the former FBI Director James Comey before the U.S. Senate Intelligence Committee, we set out to give audiences — particularly cord cutters — a one-stop place for watching the hearing live while consuming news and commentary related to the hearing. Our goal: to help audiences better follow and understand this very important story while gaining more insights into how audiences on Twitter engage with live video content.
Bloomberg announced plans for a 24/7 Twitter news network a few weeks before the Comey hearing. So the hearing also provided a clear opportunity to gather insights to help inform strategy for the network, since named TicToc.
Bloomberg partnered with Twitter to deliver live, uninterrupted coverage of former FBI Director James Comey's June 2017 testimony before the Senate Intelligence Committee.
We streamed the hearing via our @business handle and encouraged discussion around the broadcast by using the hashtag #ComeyTestimony. During the livestream, we cut clips of the hearing's most buzzworthy moments and shared content our editorial teams were creating from the hearing, including from a live blog of the hearing.
After the hearing, we created and shared a supercut video to provide audiences with a recap of what they may have missed.
More than 2.7 million people around the world watched Bloomberg's #ComeyTestimony livestream. Of viewers who were logged into Twitter, 88% were under 35.
Video clips generated another 500,000 views on Twitter. In addition, 3.6 million tweets were sent from 7am-1:30pm discussing the hearing.