ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

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2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

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From the 10th Annual Shorty Awards

#ComeyTestimony

Silver Distinction in Live Event Coverage

Audience Honor in Live Event Coverage

About this entry

In partnering with Twitter to stream the June 2017 testimony of the former FBI Director James Comey before the U.S. Senate Intelligence Committee, we set out to give audiences — particularly cord cutters — a one-stop place for watching the hearing live while consuming news and commentary related to the hearing. Our goal: to help audiences better follow and understand this very important story while gaining more insights into how audiences on Twitter engage with live video content.

Bloomberg announced plans for a 24/7 Twitter news network a few weeks before the Comey hearing. So the hearing also provided a clear opportunity to gather insights to help inform strategy for the network, since named TicToc.


Why does this entry deserve to win?

Bloomberg partnered with Twitter to deliver live, uninterrupted coverage of former FBI Director James Comey's June 2017 testimony before the Senate Intelligence Committee.

We streamed the hearing via our @business handle and encouraged discussion around the broadcast by using the hashtag #ComeyTestimony. During the livestream, we cut clips of the hearing's most buzzworthy moments and shared content our editorial teams were creating from the hearing, including from a live blog of the hearing.

After the hearing, we created and shared a supercut video to provide audiences with a recap of what they may have missed.

Results

More than 2.7 million people around the world watched Bloomberg's #ComeyTestimony livestream. Of viewers who were logged into Twitter, 88% were under 35.

Video clips generated another 500,000 views on Twitter. In addition, 3.6 million tweets were sent from 7am-1:30pm discussing the hearing.


Media

Video for #ComeyTestimony

Produced by

Bloomberg

Link

Entry Credits