13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 10th Annual Shorty Awards


Silver Distinction in Live Event Coverage

Audience Honor in Live Event Coverage

About this entry

In partnering with Twitter to stream the June 2017 testimony of the former FBI Director James Comey before the U.S. Senate Intelligence Committee, we set out to give audiences — particularly cord cutters — a one-stop place for watching the hearing live while consuming news and commentary related to the hearing. Our goal: to help audiences better follow and understand this very important story while gaining more insights into how audiences on Twitter engage with live video content.

Bloomberg announced plans for a 24/7 Twitter news network a few weeks before the Comey hearing. So the hearing also provided a clear opportunity to gather insights to help inform strategy for the network, since named TicToc.

Why does this entry deserve to win?

Bloomberg partnered with Twitter to deliver live, uninterrupted coverage of former FBI Director James Comey's June 2017 testimony before the Senate Intelligence Committee.

We streamed the hearing via our @business handle and encouraged discussion around the broadcast by using the hashtag #ComeyTestimony. During the livestream, we cut clips of the hearing's most buzzworthy moments and shared content our editorial teams were creating from the hearing, including from a live blog of the hearing.

After the hearing, we created and shared a supercut video to provide audiences with a recap of what they may have missed.


More than 2.7 million people around the world watched Bloomberg's #ComeyTestimony livestream. Of viewers who were logged into Twitter, 88% were under 35.

Video clips generated another 500,000 views on Twitter. In addition, 3.6 million tweets were sent from 7am-1:30pm discussing the hearing.


Video for #ComeyTestimony

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Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

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