13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

By Campaign
By Design
By Industry
By Overall Presence
Campaign by Platform
Content and Media
Influencer & Celebrity Brand Partnership
Strategy & Engagement
Video by Platform
Video Content
Virtual
Websites & Apps

From the 9th Annual Shorty Awards Best Live Event Coverage

This category honors the most creative and effective incorporation of live video coverage to elevate events including concerts, conferences, marches, rallies and meetups.

Winner

Live Event Coverage
winner
Verizon 360 Live - Thanksgiving Day Parade
The Macy's Thanksgiving Day Parade is an American institution; it is second only to the Super Bowl in annual live viewership. But whereas an NFL game is an active viewing situation, the parade is as passive as can be. Families across the country tune in but then continue on with the rest of their Thanksgiving traditions while the parade plays in t…

Finalists

Live Event Coverage
finalist
gold
Budweiser: Harry Caray's Last Call
Today more than ever, brands need to move at the speed of culture to stay relevant. But not every brand should insert itself into every trending topic. The challenge is finding one that is authentic to that brand, that audience, and that moment. It's not easy to find the perfect moment. But in October 2016, Budweiser did. Cubs fans had been waitin…
Live Event Coverage
finalist
2016 MTV EMA
Every year, the MTV EMA is the world's biggest night in music, and each year, our audience consumes content on more platforms. In order to reach them and continue to engage their fandom, our overarching marketing strategy and message was that fans could watch the show EVERYWHERE. Facebook Live gave us a unique opportunity to reach our vast global…
Live Event Coverage
finalist
Capital One Spark Small Business House #SecretSauce Event at SXSW
Capital One Spark Business created an experience for Small Business Owners as part of its major sponsorship of the SXSW Conference. We wanted the Spark Business House to transform into a small business hub, bustling with business owners seeking education and inspiration and coming to experience our hands-on interactive stations centered around bri…
Live Event Coverage
finalist
audience
Celebrating Asian TV
The 21st Asian Television Awards took place on 2 December in Singapore. Celebrating the best that Asian Television has to offer, we set out to create a social party like no other. We wanted to create as much hype pre-event, during the actual awards itself and post event. Objectives were to increase our number of social media impressions ye…
Live Event Coverage
finalist
Refinery29 VMA Red Carpet
Refinery29 has established itself as the primary lifestyle destination for women 18-34, with a mission driven ethos rooted in fashion and beauty expertise. In 2016 one of our primary objectives was to elevate our audience's content consumption beyond editorial to multi-platform video, investing into emerging platforms for storytelling. Facebook Li…

Nominees

Live Event Coverage
@midnight Live at SXSW on Periscope
The objectives of @midnight's live show at SXSW were twofold. The first was to bring our internet-focused show to a SXSW where it could be enjoyed by a large gather of internet-focused individuals. The second was to create a new model for the way our show is consumed. In our traditional linear broadcast, we are able to interact with our fans online, but not…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced on Instagram this week. follow us to see who wins!