12th Annual Shorty Awards Categories

The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.


Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 10th Annual Shorty Awards

The Most Well-Reviewed City on Amazon

Finalist in Government & Politics

About this entry

Position Kansas City as a great place for technology, a place for businesses to thrive, and wonderful place for people to live in order to attract Amazon's second 5 billion-dollar Headquarters.

Why does this entry deserve to win?

In 2017, every city in North America scrambled to answer one simple question - where should Amazon build a new 5 billion-dollar headquarters?

To stand out from the pack of flashy coastal competitors, the modest midwestern city loved by it's citizens, created a movement to make Kansas City the most well-reviewed city on Amazon.

The mayor of Kansas City (and an army of copywriters) purchased and wrote exhaustive reviews for 1,000 products from Amazon. But with a twist. Each review became an unexpected opportunity for the mayor to share an interesting stat or fact about his beloved city. Reviews were posted over the course of two weeks after they arrived in KC and recapped KC5stars.com.

Inspired by the reviews on everything from wind chimes to a horse backpacks, we armed Kansas Citians with #KC5Stars. They took to social media and let Jeff Bezos know the thousands of reasons to make KC HQ2.


The campaign quickly generated results across the country and the world - garnering 1,600 media stories and clips, 150 million+ impressions and $2 million+ earned media value.

This sneaky, slightly ridiculous idea quickly made Kansas City the most well-reviewed city on Amazon.


Video for The Most Well-Reviewed City on Amazon

Produced by

Barkley, Economic Development Corporation of Kansas City


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.