entries for the 11th annual shorty awards are open now enter!

11th Annual Shorty Awards Categories


See below for official categories. The early entry deadline is November 29th, 2018.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 10th Annual Shorty Awards

The Most Well-Reviewed City on Amazon

Finalist in Government & Politics

About this entry

Position Kansas City as a great place for technology, a place for businesses to thrive, and wonderful place for people to live in order to attract Amazon's second 5 billion-dollar Headquarters.

Why does this entry deserve to win?

In 2017, every city in North America scrambled to answer one simple question - where should Amazon build a new 5 billion-dollar headquarters?

To stand out from the pack of flashy coastal competitors, the modest midwestern city loved by it's citizens, created a movement to make Kansas City the most well-reviewed city on Amazon.

The mayor of Kansas City (and an army of copywriters) purchased and wrote exhaustive reviews for 1,000 products from Amazon. But with a twist. Each review became an unexpected opportunity for the mayor to share an interesting stat or fact about his beloved city. Reviews were posted over the course of two weeks after they arrived in KC and recapped KC5stars.com.

Inspired by the reviews on everything from wind chimes to a horse backpacks, we armed Kansas Citians with #KC5Stars. They took to social media and let Jeff Bezos know the thousands of reasons to make KC HQ2.

Results

The campaign quickly generated results across the country and the world - garnering 1,600 media stories and clips, 150 million+ impressions and $2 million+ earned media value.

This sneaky, slightly ridiculous idea quickly made Kansas City the most well-reviewed city on Amazon.


Media

Video for The Most Well-Reviewed City on Amazon

Produced by

Barkley, Economic Development Corporation of Kansas City

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social Good Awards will be held November 15, 2018 in New York City