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Special Project

Special Project
From the 10th Annual Shorty Awards

Stage 13

Audience Honor in Shoe-String Media Buying Strategy


Stage 13 is Warner Bros.’ fearless, original digital content brand showcasing a new generation of inspired talent and voices in scripted and unscripted storytelling. It’s premium, episodic TV…flipped upside down, delivering our legacy of quality entertainment across YouTube & Facebook and on Tapping into Warner Bros. treasure trove of key audience insights, we strategically target fans and super-serve them content we know they’ll love, on the platforms we know they use.

Strategy and Execution

Stage 13 is focused on being social forward, original, and representative of bold and fearless minority voices in both our scripted and unscripted content in order to serve a powerful millennial audience. There is no other online content network as singularly driven to push the envelope and to tell stories that are united by a mindset—not an age, race, or orientation. Stage 13 reflects our multi-dimensional world, showcases real people and dives into compelling worlds that we just can’t get enough of.


Still only in our first year, Stage 13 has successfully launched 2 unscripted (“Lipstick Empire” and “Independent”) and 3 scripted (Two Sentence Horror Stories, I Love Bekka & Lucy, Snatchers) shows to considerable press and fanfare – racking up millions of hits across Facebook Watch and YouTube, and garnering media attention with articles and features with Billboard, KTLA 5, ET Online, Variety, and dozens more. Additionally, as testament to the quality and impact of our content, our webseries have won awards or have been official selections at Sundance, Tribeca Film Festival, Urbanworld Film Festival, Fantastic Fest, Series Fest, Outfest and counting.


Video for Stage 13

Entrant Company / Organization Name

Stage 13