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11th Annual Shorty Awards Categories


See below for official categories. The early entry deadline is November 29th, 2018.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 10th Annual Shorty Awards

Spacewalk 360

Winner in Virtual Reality

About this entry

In the history of mankind, there have only been several hundreds humans lucky enough to fly into space and witness our beautiful planet from above. RT brings our dreams of being in space one step closer to becoming a reality.

RT's objective was to become the first in history to produce a 360-degree video in a zero-gravity environment and show our planet from an angle at which real astronauts see it every day from the International Space Station (ISS).

Cosmonauts Sergey Ryazansky and Fedor Yurchikhin captured the breathtaking scenery while doing their 7.5-hour spacewalk, which included maintenance tasks and the launch of five miniature satellites.

Why does this entry deserve to win?

Aleksey Leonov, the first person to ever step into the void of space back in 1975 shares his prospective:

"This is absolutely fantastic, amazing shots! This is almost exactly like what I saw when I was up there. But in my case it was a long time ago. Today, everyone can see it and feel a part of the universe."

"I congratulate the people who invented it. It gives everyone an opportunity to see it for themselves and I'm sure that the more people who have a chance to spacewalk, even if it is in VR, and see for themselves just how beautiful our planet is, then more they'll want to cherish and to live in peace and harmony."

RT 360 for more than 2 years have been developing this equipment as there was no technical solution.

The unique challenge was to create the equipment that will work in a harsh environment. Outside the ISS the temperature can reach 121 C in sunlight, while in darkness, it can plunge to -156 C.

In close cooperation with Russia's space agency, the equipment was certified for outer space work and sent into orbit.

RT 360 team worked directly with the cosmonauts, coordinating their steps during their spacewalk walk via LIVE connection from mission control.

Till today it's the one and only VR video that has been filmed during the spacewalk and it's the closest experience you can get to the real one.

Results

Spacewalk 360 generated more than 30 million views across RT's multilingual platforms. It became one of the most viewed VR video. Perhaps the most viewed VR video till today.

The release of the first-ever 360 view of Earth from space was picked up by dozens of global media outlets.

RT shared the video with Aleksey Leonov and Thomas Stafford and filmed their reaction to create the documentary Earth 360

More than 40 astronauts and cosmonauts shared their opinion.

These are their comments:

Michael Lopez-Alegria, the NASA astronaut who holds the US record for the number of space walks completed: "The idea of having a VR experience outside the spacecraft is great. And it could be used for training as well [...] the images here, they are real images. Congratulations, well done!"

NASA astronaut Scott Altman, commander of the last two Hubble Space Telescope service missions, said: "Wow, it reminds me of being there. Very good. You get a little wobbly, like being in space again, the feeling of zero G."

NASA astronaut and author of the New York Times bestseller 'Sky Walking: An Astronaut's Memoir, Thomas Jones:

I think that is the great use of the technology. [It] will be as that it takes you into space almost as if you could really make the journey over there. You experience it, you can look around, behind the boulder, crawl over the module of the space station. It's quite good. Very impressive!"

Media

Video for Spacewalk 360

Produced by

RT

Link

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Early Entry Deadline is November 29, 2018