Shorty Awards In the News

Now in their seventh year, the Shorty Awards have made news for honoring content producers across all major social platforms; for entering the mainstream Hollywood awards cycle; for bringing on unique and exciting sponsors and partners to grow their own social media following; to give all influences a chance to succeed; and to honor work in important areas like the environment.

On April 20 at the Times Center in New York City, the 7th Annual Shorty Awards honored the best of the best of social media, with this year’s host, actress and comedian Rachel Dratch, kicking off the evening with a hilarious video highlighting her training regimen to prepare for hosting duties.

Black Enterprise

If you were to assume the Shortys only honored selfie experts and dentist office live tweeters, you’d be wrong – the show paid special homage to quite a few social media stars who use their platform to create change. More Than Me CEO Katie Meyler – who was recently recognized as a TIME Person of the Year for her part in the fight against Ebola – won the Shorty for Activist, and the Gates Foundation won in the Charity category. Washington Post reporter Wesley Lowery took home the Journalist Shorty, for his work covering the unrest in Ferguson and ensuing controversies surrounding race and law enforcement. And climate change-focused journalistic collaboration Climate Desk won the award for Green.

UnCubed

The overall energy was youthful, optimistic and upbeat about how we can change the world with the tips of our fingers. It's pretty amazing.

z100 New York

Imagine an awards show in which recipients are encouraged to incorporate a song or dance into their acceptance speech. That’s basically what happened at the Seventh Annual Shorty Awards Monday night.

Entertainment Weekly

Here is the complete list of the 2015 Shorty Award winners -- all who were honored for the innovative content they’ve created and shared on the Internet and through networking outlets like Twitter, Instagram, YouTube and Vine:

International Business Times

The Seventh Annual Shorty Awards hosted in NYC had its fair share of celebrities, including host Rachel Dratch and presenter Johnny Weir, two-time Olympic figure skater. But many of the night’s biggest winners were up-and-coming stars who have built their large social media presences from scratch through the interesting and compelling content they create on a daily basis.

The Drum

Tons of your fave actors, singers, and web stars showed off their coolest red carpet styles at the Shorty Awards in New York City last night! Bella Thorne actually even matched the event's turquoise-colored theme in her elegant silky outfit, rocking the bold hue from head to toe.

Twist

The nominations for the 2015 Shorty Awards were submitted by fans via Twitter. Users had to tweet their nominations along with a creative explanation for their selections. Fans determine the finalists in each category, and the Real-Time Academy of Short Form Arts & Science chooses the winners. Academy members include a wide range of people, from Apple co-founder Steve “The Woz” Wozniak to actress Alyssa Milano to YouTube vloggers The Fine Bros.

International Business Times

One doesn’t get to be host of the Shorty Awards without a strong social game, and @TheRealDratch boasts 132,000-plus Twitter followers.

AdWeek Lost Remote

Who are the top brands and content creators on today's most popular digital platforms? That's the question the Shorty Awards attempts to answer each year, and now we know the winners for 2015.

AdWeek

Forward-thinking brands have long-ago realized that social media is one of the most powerful marketing tools they have at their disposal. Several Seattle-area companies have been nominated for a Shorty Award, which acknowledges excellence in social campaigns, for their work in 2014.

GeekWire

The Shorty Awards has grown from a Twitter-centric series of content awards to a digitally expansive effort honoring work across Facebook, Instagram, Snapchat, Tumblr and more.

AdWeek

The Shorty Awards have grown into a star-studded affair that attracts 700 attendees and is live-streamed by 100,000 people. This year’s April 20 event will be held in the New York Times TimesCenter. Over the years celebrity endorsements include Will Ferrell, Rachel Maddow, William Shatner, Jerry Seinfeld, Ricky Gervais and Conan O’Brien. The story of its success is a text-book lesson in social media management.

Forbes

Neil Patrick Harris, Anna Kendrick and Internet parody Annoying Actor Friend are among the nominees for this year's Shorty Awards, honoring the best of social media.

Playbill

Shonda Rhimes, the powerful TV producer behind Grey's Anatomy and Scandal, on Monday was nominated for a 2015 Shorty Award, which recognizes social media content across platforms, including Twitter, Facebook, Tumblr, and YouTube.

Inc.

Finalists for the 7th annual Shorty Awards — highlighting the best content across Twitter, Facebook, Tumblr, YouTube, Instagram, Vine and the rest of the social media landscape — are officially out.

The Hollywood Reporter

You’ve got 140 characters on Twitter TWTR -1.27% and 10 seconds or less for Vine and Instagram video. Ask anyone at The Shorty Awards, and you’ll be ‘briefed’ on the value of micro-content. Yes, pun intended.

Forbes

"Natasha Leggero will host the sixth annual Shorty Awards, which will be held on April 7 in New York City and highlight the best content across Twitter, Facebook, Tumblr, YouTube, Instagram, Vine and the rest of the social media landscape."

The Hollywood Reporter

"The Real-Time Academy of Short Form Arts & Sciences announced its Shorty Award finalists Wednesday morning for its sixth-annual social media-themed awards, with big names such as Lena Dunham, Albert Brooks and Sir Ian McKellen making the cut."

Variety

"New platforms continue to emerge and evolve at an unrelenting pace. While most struggle to keep up, Shorty Awards finalists are thriving in this environment," Greg Galant, executive producer and cofounder of the Shorty Awards tells Adweek. "

Adweek

"Finalists for the 6th annual Shorty Awards were announced Monday, highlighting the best content across Twitter, Facebook, Tumblr, YouTube, Instagram, Vine and the rest of the social media landscape."

The Hollywood Reporter

"They may be called the Shorty Awards, but the honors for various online video, business, entertainment, journalism and social-media stars are getting a bit longer this year"

Deadline Hollywood

"Miss USA, Erin Brady, and Miss Teen USA, Cassidy Wolf, will be presenters at the sixth annual Shorty Awards, Confidenti@l has learned."

Daily News

"Best category: The sixth annual Shorty Awards recognize social media, with categories including #Comedian, #SportsTeam and #FanSite. They also have a category called Weird, which every award should have."

Variety

"Last week, AdWeek announced the contenders for this year's Shorty Awards honoring the best brands on Twitter, Vine, Instagram, and beyond...In other words, these brands are the Iron Man of marketing."

Inc.

"Brands such as Red Bull Racing, Abercrombie Kids, International Cricket Council, Vodafone Zoozoos and M&M's also found success leveraging 'Gangnam Style,' as detailed by the Unmetric infographic below from the Shorty Awards"

Mashable

"They also unveiled a hilarious video created especially for the show, featuring Tracy Morgan, who attempts to answer questions in 140 characters or less and fails."

Huffington Post

"The nominations alone are worth scrolling through. "

Washington Post

"For this year’s Shorty Awards, Wozniak is a finalist in the Foursquare Mayor of the Year category in which he’s competing against New York City mayor Michael Bloomberg."

Mashable

"The awards honor particularly clever and adept creators of concise social media content across a variety of platforms"

The Washington Post

"They also unveiled a hilarious video created especially for the show, featuring Tracy Morgan, who attempts to answer questions in 140 characters or less and fails."

Huffington Post

"The legitimacy of the awards – last year 650 people attended; this year 1.6 million Shorty-nominating tweets were posted – also show the elevated significance of that which is being posted to social networks on the web."

Wall Street Journal

"...in four — ahem, brief — years, the Twitter-based awards show has grown to 1.6 million tweet votes for its latest voting period, which ran Jan. 4 through Feb. 17."

Variety

"Among the new categories Shorty Awards producer Sawhorse Media added this year is “Best Presidential Candidate in Social Media."

Mashable

"Neil Patrick Harris, Kiefer Sutherland and Jim Gaffigan were among those attending the ceremony, which honor Twitter users' entire body of work, not just an individual tweet."

Hollywood Reporter

"For several years, advertising awards shows have been starting to sign sponsors to underwrite the general bestowing of honors or, in several instances, present specific awards that are created on behalf of the sponsors. That is also the case for a newcomer in the kudos field, the Shorty Awards, which honor communication on Facebook, Twitter and in other social media"

The New York Times

"In Social Media, 'Judy Consumer' Can Beat Britney Spears in the Influence Game "

Huffington Post

"This is the third year in which the world of 140-character communications has its own awards — the Shorty Awards. I’m honored to have been nominated by a couple hundred people so far in the #green group (the process goes through this month). This is no small part because some Twitter user named @LeoDicaprio led a nomination blitz Tuesday night in recognition of my recent focus on the relatively low cost of conserving wild tigers (and a possible role by a successful company that names its operating systems for tigers and other big cats)."

The New York Times
  • Infographic: How Brands Became Selfie Obsessed Charting the birth of a photo frenzy
    Adweek Feb. 11, 2014
  • Nominees For 2014 Shorties Talk Social Media
    HuffPost Live Feb. 26, 2014
  • And the Shorty Award goes to...
    The Washington Post March 23, 2012
  • Bryan Cranston to Pen Memoir Including Breaking Bad Years; BAFTA Nod for Series
    AMC TV April 10, 2014
  • Clever Girls Collective Honored to Be Awarded Three Prestigious Shorty Awards
    Street Insider April 14, 2014
  • Clever Girls Collective Honored to Be Awarded Three Prestigious Shorty Awards
    Digital Journal April 14, 2014
  • Shorty Awards: Who’s Who of Social Media Honored in New York City
    Black Enterprise April 14, 2014
  • Top comedians: 'How we use social media'
    Erin Burnett OutFront April 14, 2014
  • How to win at Social Media: Twitter
    Erin Burnett OutFront April 6, 2014
  • How to win at Social Media: Tumblr
    Erin Burnett OutFront April 6, 2014
  • How to win at Social Media: Vine
    Erin Burnett OutFront April 6, 2014
  • ‘The Wolverine’ Wins Shorty Award for Home Entertainment Campaign
    The Wrap April 14, 2014
  • Dr. Jennifer Arnold Wins Shorty Award in New York Life’s #KeepGoodGoing Category
    New York Life Blog April 8, 2014
  • How One Tiny Business is Dominating Social Media
    Inc. April 16, 2014
  • North Wales teen wins international award for activism in mental health
    philly.com April 18, 2014
  • ‘The Wolverine’ Wins Shorty Award for Home Entertainment Campaign
    The Wrap April 14, 2014