Now in their seventh year, the Shorty Awards have made news for honoring content producers across all major social platforms; for entering the mainstream Hollywood awards cycle; for bringing on unique and exciting sponsors and partners to grow their own social media following; to give all influences a chance to succeed; and to honor work in important areas like the environment.
Forward-thinking brands have long-ago realized that social media is one of the most powerful marketing tools they have at their disposal. Several Seattle-area companies have been nominated for a Shorty Award, which acknowledges excellence in social campaigns, for their work in 2014.GeekWire
The Shorty Awards have grown into a star-studded affair that attracts 700 attendees and is live-streamed by 100,000 people. This year’s April 20 event will be held in the New York Times TimesCenter. Over the years celebrity endorsements include Will Ferrell, Rachel Maddow, William Shatner, Jerry Seinfeld, Ricky Gervais and Conan O’Brien. The story of its success is a text-book lesson in social media management.Forbes
Shonda Rhimes, the powerful TV producer behind Grey's Anatomy and Scandal, on Monday was nominated for a 2015 Shorty Award, which recognizes social media content across platforms, including Twitter, Facebook, Tumblr, and YouTube.Inc.
You’ve got 140 characters on Twitter TWTR -1.27% and 10 seconds or less for Vine and Instagram video. Ask anyone at The Shorty Awards, and you’ll be ‘briefed’ on the value of micro-content. Yes, pun intended.Forbes
"Natasha Leggero will host the sixth annual Shorty Awards, which will be held on April 7 in New York City and highlight the best content across Twitter, Facebook, Tumblr, YouTube, Instagram, Vine and the rest of the social media landscape."The Hollywood Reporter
"The Real-Time Academy of Short Form Arts & Sciences announced its Shorty Award finalists Wednesday morning for its sixth-annual social media-themed awards, with big names such as Lena Dunham, Albert Brooks and Sir Ian McKellen making the cut."Variety
"New platforms continue to emerge and evolve at an unrelenting pace. While most struggle to keep up, Shorty Awards finalists are thriving in this environment," Greg Galant, executive producer and cofounder of the Shorty Awards tells Adweek. "Adweek
"Finalists for the 6th annual Shorty Awards were announced Monday, highlighting the best content across Twitter, Facebook, Tumblr, YouTube, Instagram, Vine and the rest of the social media landscape."The Hollywood Reporter
"Best category: The sixth annual Shorty Awards recognize social media, with categories including #Comedian, #SportsTeam and #FanSite. They also have a category called Weird, which every award should have."Variety
"Last week, AdWeek announced the contenders for this year's Shorty Awards honoring the best brands on Twitter, Vine, Instagram, and beyond...In other words, these brands are the Iron Man of marketing."Inc.
"Brands such as Red Bull Racing, Abercrombie Kids, International Cricket Council, Vodafone Zoozoos and M&M's also found success leveraging 'Gangnam Style,' as detailed by the Unmetric infographic below from the Shorty Awards"Mashable
"The legitimacy of the awards – last year 650 people attended; this year 1.6 million Shorty-nominating tweets were posted – also show the elevated significance of that which is being posted to social networks on the web."Wall Street Journal
"For several years, advertising awards shows have been starting to sign sponsors to underwrite the general bestowing of honors or, in several instances, present specific awards that are created on behalf of the sponsors. That is also the case for a newcomer in the kudos field, the Shorty Awards, which honor communication on Facebook, Twitter and in other social media"The New York Times
"This is the third year in which the world of 140-character communications has its own awards — the Shorty Awards. I’m honored to have been nominated by a couple hundred people so far in the #green group (the process goes through this month). This is no small part because some Twitter user named @LeoDicaprio led a nomination blitz Tuesday night in recognition of my recent focus on the relatively low cost of conserving wild tigers (and a possible role by a successful company that names its operating systems for tigers and other big cats)."The New York Times