Curb. Is. Back. Our goal for the highly anticipated series return of Curb Your Enthusiasm was to reward our rabid fan-base, encourage binge-watching and introduce a whole new audience to the iconic HBO franchise.
Therefore, we knew the only answer was to GIF the entire award-winning series catalogue, spanning over 17 years of television.
Curb first aired in 2000. Long before the dawn of social media as we know it today. Facebook, Twitter, Instagram and GIPHY were still years away. And as a result, no one destination existed where you could find all your favorite Curb moments in one place.
In partnership with HBO, GLOW produced GIF content from all 9 seasons and curated topical playlists of the most memorable Larry-isms! This gave the talent and fans the chance to reignite the conversation around the show and champion their favorite show with all the best content at their fingertips.
By posting all the GIFs on GIPHY through a custom channel, we made sure that this content was accessible to millions of people who could easily share with friends through Facebook Messenger, WhatsApp, Twitter, Slack, etc.
To date, the Curb Your Enthusiasm GIPHY page has 295 uploads and 208.2M views!