THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 10th Annual Shorty Awards Best use of GIFs

These fun, move-able images have made a comeback from the early days of the internet and have dominated Tumblr feeds. Now, organizations of all types are embracing this quirky image format. This award honors the Best use of Animated GIFs by a media outlet, brand, agency, organization or institution.

See previous winners and honorees here.

Nominees

40 Days of Masterpass
The 2017 holiday season was coming up and Daddy's Home 2 was about to hit theaters. With the preque…
AMC’s The Walking Dead GIPHY Takeover
AMC partnered with Fullscreen to arm fans with branded content to discuss and react to the Season 8…
Absolut Vodka: Never gonna GIF you up!
This is the story of how we successfully injected the ABSOLUT brand into our fans' online conversat…
Alaska Airlines GIPHY Brand Channel
After completing its merger with Virgin America, Alaska Airlines was looking to challenge consumer …
Converse Public Access
finalist
Curb Your Enthusiasm (Season 9) - HBO, GLOW
Curb. Is. Back. Our goal for the highly anticipated series return of Curb Your Enthusiasm was to re…
finalist
Denny’s Serves Up Pancakes, Eggs & Animated GIFs
When it comes to Tumblr, the goal for Denny's is simple: Don't be a typical branded Tumblr account.…
finalist
gold honor
First Day Feels
Converse wanted to position themselves as the go-to apparel choice for the 2017 back-to-school shop…
GIF-tastic Moments Made for a Psychopath
TV shows have a massive opportunity to bring their shows to life and reach millions on social platf…
Great Big Story: GIPHY
As a company with a thriving social media presence (more than 10M fans worldwide), it makes sense …
finalist
gold honor
How QDOBA Trolled Chipotle and Won the Twitter Queso Wars
For more than a decade, QDOBA has owned the queso space and has never had any major challengers. Un…
Liberty Mutual Community Management Word GIFs
Increase buzz, excitement, and engagement for our 2017 social media outreach initiative by evolving…
winner
NFL x GIPHY
The NFL Channel on GIPHY has provided millions of NFL fans around the world a unique way to communi…
RecordTV: GIFs on TV
The relation between social media and TV became one of RecordTV's specialities. We invested more an…
Taboo Gifs
The show's name says it all. Sticking to our fearless roots, FX needed to define and showcase what …
The Defenders
Before they could stop The Hand and save their city, the first villain The Defenders had to slay wa…
finalist
audience honor
The Handcrafted Gifs
Every year, the national soccer championship begins, and along with it, so does Cartola FC, Brazil'…
The Oscars 2017 - "There's been a mistake"
Our objective was to capture the essence of the 2017 Academy Awards' Best Picture fiasco in a uniqu…
Trailblazers Podcast Episode GIFs Season 1
Trailblazers is a branded podcast that tells stories of industry disruption. With each GIF, we dist…
Windows Mixed Reality Headset
While mixed reality became a huge topic of conversation in 2017, not many people knew it was availa…