THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 10th Annual Shorty Awards Best use of GIFs

These fun, move-able images have made a comeback from the early days of the internet and have dominated Tumblr feeds. Now, organizations of all types are embracing this quirky image format. This award honors the Best use of Animated GIFs by a media outlet, brand, agency, organization or institution.

See previous winners and honorees here.

Winner

GIFs
winner
NFL x GIPHY
The NFL Channel on GIPHY has provided millions of NFL fans around the world a unique way to communi…

Finalists

GIFs
finalist
gold honor
First Day Feels
Converse wanted to position themselves as the go-to apparel choice for the 2017 back-to-school shop…
GIFs
finalist
gold honor
How QDOBA Trolled Chipotle and Won the Twitter Queso Wars
For more than a decade, QDOBA has owned the queso space and has never had any major challengers. Un…
GIFs
finalist
Curb Your Enthusiasm (Season 9) - HBO, GLOW
Curb. Is. Back. Our goal for the highly anticipated series return of Curb Your Enthusiasm was to re…
GIFs
finalist
Denny’s Serves Up Pancakes, Eggs & Animated GIFs
When it comes to Tumblr, the goal for Denny's is simple: Don't be a typical branded Tumblr account.…
GIFs
finalist
audience honor
The Handcrafted Gifs
Every year, the national soccer championship begins, and along with it, so does Cartola FC, Brazil'…

Nominees

GIFs
40 Days of Masterpass
The 2017 holiday season was coming up and Daddy's Home 2 was about to hit theaters. With the preque…
GIFs
AMC’s The Walking Dead GIPHY Takeover
AMC partnered with Fullscreen to arm fans with branded content to discuss and react to the Season 8…
GIFs
Absolut Vodka: Never gonna GIF you up!
This is the story of how we successfully injected the ABSOLUT brand into our fans' online conversat…
GIFs
Alaska Airlines GIPHY Brand Channel
After completing its merger with Virgin America, Alaska Airlines was looking to challenge consumer …
GIFs
Converse Public Access
GIFs
GIF-tastic Moments Made for a Psychopath
TV shows have a massive opportunity to bring their shows to life and reach millions on social platf…
GIFs
Great Big Story: GIPHY
As a company with a thriving social media presence (more than 10M fans worldwide), it makes sense …
GIFs
Liberty Mutual Community Management Word GIFs
Increase buzz, excitement, and engagement for our 2017 social media outreach initiative by evolving…
GIFs
RecordTV: GIFs on TV
The relation between social media and TV became one of RecordTV's specialities. We invested more an…
GIFs
Taboo Gifs
The show's name says it all. Sticking to our fearless roots, FX needed to define and showcase what …
GIFs
The Defenders
Before they could stop The Hand and save their city, the first villain The Defenders had to slay wa…
GIFs
The Oscars 2017 - "There's been a mistake"
Our objective was to capture the essence of the 2017 Academy Awards' Best Picture fiasco in a uniqu…
GIFs
Trailblazers Podcast Episode GIFs Season 1
Trailblazers is a branded podcast that tells stories of industry disruption. With each GIF, we dist…
GIFs
Windows Mixed Reality Headset
While mixed reality became a huge topic of conversation in 2017, not many people knew it was availa…