THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

From the 10th Annual Shorty Awards Best use of GIFs

These fun, move-able images have made a comeback from the early days of the internet and have dominated Tumblr feeds. Now, organizations of all types are embracing this quirky image format. This award honors the Best use of Animated GIFs by a media outlet, brand, agency, organization or institution.

See previous winners and honorees here.

Nominees

40 Days of Masterpass
The 2017 holiday season was coming up and Daddy's Home 2 was about to hit theaters. With the preque…
AMC’s The Walking Dead GIPHY Takeover
AMC partnered with Fullscreen to arm fans with branded content to discuss and react to the Season 8…
Absolut Vodka: Never gonna GIF you up!
This is the story of how we successfully injected the ABSOLUT brand into our fans' online conversat…
Alaska Airlines GIPHY Brand Channel
After completing its merger with Virgin America, Alaska Airlines was looking to challenge consumer …
Converse Public Access
GIF-tastic Moments Made for a Psychopath
TV shows have a massive opportunity to bring their shows to life and reach millions on social platf…
Great Big Story: GIPHY
As a company with a thriving social media presence (more than 10M fans worldwide), it makes sense …
Liberty Mutual Community Management Word GIFs
Increase buzz, excitement, and engagement for our 2017 social media outreach initiative by evolving…
RecordTV: GIFs on TV
The relation between social media and TV became one of RecordTV's specialities. We invested more an…
Taboo Gifs
The show's name says it all. Sticking to our fearless roots, FX needed to define and showcase what …
The Defenders
Before they could stop The Hand and save their city, the first villain The Defenders had to slay wa…
The Oscars 2017 - "There's been a mistake"
Our objective was to capture the essence of the 2017 Academy Awards' Best Picture fiasco in a uniqu…
Trailblazers Podcast Episode GIFs Season 1
Trailblazers is a branded podcast that tells stories of industry disruption. With each GIF, we dist…
Windows Mixed Reality Headset
While mixed reality became a huge topic of conversation in 2017, not many people knew it was availa…