The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 10th Annual Shorty Awards

Windows Mixed Reality Headset

Entered in GIFs


While mixed reality became a huge topic of conversation in 2017, not many people knew it was available at the Microsoft Store. We wanted to help fans escape into a virtual world with exhilarating adventures instead of showing a straightforward product shot. We achieved this by creating a cinemagraph-style GIF with the objective of driving awareness and engagement for the new Windows Mixed Reality product release.

Strategy and Execution

This GIF hacked the traditional product render-style post, uniquely combining the physical product and a cinemagraph-style motion to bring the immersive VR experience to life on social. The subtle movement proved to be eye-catching to passive browsers and helped fans escape into a world of imagination offered through the Windows Mixed Reality headsets.


We achieved our goal of creating curiosity around Windows Mixed Reality products.


Video for Windows Mixed Reality Headset

Entrant Company / Organization Name

Ayzenberg Group, Microsoft Store


Entry Credits