THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 9th Annual Shorty Awards Best use of GIFs

These fun, move-able images have made a comeback from the early days of the internet and have dominated Tumblr feeds. Now, organizations of all types are embracing this quirky image format. This award honors the best use of animated GIFs by a media outlet, brand, agency, organization or institution.

See previous winners and honorees here.

Winner

GIFs
winner
audience honor
Absolut Vodka GIF Drinks
How to get users to care about your newsletters using movement, wit and a LOT of vodka.This is the …

Finalists

GIFs
finalist
gold honor
IKEA, Ogilvy and The Economist Group: Discovering The New American Dream
IKEA and Ogilvy worked with The Economist Group and their research arm, The Economist Intelligence …
GIFs
finalist
silver honor
Atlanta - Gif (Tobias)
As the popularity of Atlanta began to explode during its first season, fans began to consume the sh…
GIFs
finalist
bronze honor
Old Spice, Live Von Air
Today, brands are in an epic battle for consumer attention. 85% of consumers use other devices whil…
GIFs
finalist
Chambord Social Media Campaign
Chambord, the French raspberry liqueur had a petite problem in the US. Nobody's ears had heard of i…
GIFs
finalist
Channel Zero: Magic Eye GIFs - GLOW, Syfy
Nightmares don't come from just anywhere. They come from Channel Zero. To launch Syfy's new horror …

Nominees

GIFs
Captain Obvious Runs for President
Finding and booking a place to stay is the worst part of the travel experience. With an online trav…
GIFs
Corner Carvin'
In order to promote the first ever NASCAR race on USA Network, this animated GIF was created as a t…
GIFs
Crafting Starbucks #GoldLife
In the Spring of 2016 Starbucks re-launched their loyalty program as Starbucks Rewards. The new pro…
GIFs
Dirk Gently
EVERYTHINGISCONNECTED. Dirk Gently's Holistic Detective Agency― a 2016 TV adaptation of Douglas Ad…
GIFs
Doctor Who
The real stars of Doctor Who are Whovians– the fans of the show who always surprise and inspire us …
GIFs
Drumstick #GetConed
Nestlé Drumstick ice cream cones have long been a staple of summer fun. When the brand noticed mill…
GIFs
Handcrafting Starbucks for Holiday
In a particularly fragmented holiday season, Starbucks wanted to generate and sustain excitement fo…
GIFs
Invested In Our Legacy
To engage leverage BNY Mellon's founder, Alexander Hamilton, to join culturally relevant conversati…
GIFs
Meowbox - Better to Give than Receive
Meowbox, a subscription service that delivers cat toys and treats to kitty parents every month, nee…
GIFs
Olympics News Lab at Google
During the Olympics, a few stories are recycled over and again. But, according to the 300 million d…
GIFs
Orphan Black
2016 marked a momentous year for Orphan Black fans with a 4th Season, an announcement that Season 5…
GIFs
S.Pellegrino Taste Guide Equity Social
As the the ultimate sparkling water to enhance food, S.Pellegrino has long been a mainstay in five-…
GIFs
Swing Away Suarez
This GIF was created to highlight Daniel Suarez's first career win in the NASCAR XFINITY Series, an…