THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 9th Annual Shorty Awards Best use of GIFs

These fun, move-able images have made a comeback from the early days of the internet and have dominated Tumblr feeds. Now, organizations of all types are embracing this quirky image format. This award honors the best use of animated GIFs by a media outlet, brand, agency, organization or institution.

See previous winners and honorees here.

Nominees

winner
audience honor
Absolut Vodka GIF Drinks
How to get users to care about your newsletters using movement, wit and a LOT of vodka.This is the …
finalist
silver honor
Atlanta - Gif (Tobias)
As the popularity of Atlanta began to explode during its first season, fans began to consume the sh…
Captain Obvious Runs for President
Finding and booking a place to stay is the worst part of the travel experience. With an online trav…
finalist
Chambord Social Media Campaign
Chambord, the French raspberry liqueur had a petite problem in the US. Nobody's ears had heard of i…
finalist
Channel Zero: Magic Eye GIFs - GLOW, Syfy
Nightmares don't come from just anywhere. They come from Channel Zero. To launch Syfy's new horror …
Corner Carvin'
In order to promote the first ever NASCAR race on USA Network, this animated GIF was created as a t…
Crafting Starbucks #GoldLife
In the Spring of 2016 Starbucks re-launched their loyalty program as Starbucks Rewards. The new pro…
Dirk Gently
EVERYTHINGISCONNECTED. Dirk Gently's Holistic Detective Agency― a 2016 TV adaptation of Douglas Ad…
Doctor Who
The real stars of Doctor Who are Whovians– the fans of the show who always surprise and inspire us …
Drumstick #GetConed
Nestlé Drumstick ice cream cones have long been a staple of summer fun. When the brand noticed mill…
Handcrafting Starbucks for Holiday
In a particularly fragmented holiday season, Starbucks wanted to generate and sustain excitement fo…
finalist
gold honor
IKEA, Ogilvy and The Economist Group: Discovering The New American Dream
IKEA and Ogilvy worked with The Economist Group and their research arm, The Economist Intelligence …
Invested In Our Legacy
To engage leverage BNY Mellon's founder, Alexander Hamilton, to join culturally relevant conversati…
Meowbox - Better to Give than Receive
Meowbox, a subscription service that delivers cat toys and treats to kitty parents every month, nee…
finalist
bronze honor
Old Spice, Live Von Air
Today, brands are in an epic battle for consumer attention. 85% of consumers use other devices whil…
Olympics News Lab at Google
During the Olympics, a few stories are recycled over and again. But, according to the 300 million d…
Orphan Black
2016 marked a momentous year for Orphan Black fans with a 4th Season, an announcement that Season 5…
S.Pellegrino Taste Guide Equity Social
As the the ultimate sparkling water to enhance food, S.Pellegrino has long been a mainstay in five-…
Swing Away Suarez
This GIF was created to highlight Daniel Suarez's first career win in the NASCAR XFINITY Series, an…