Objectives

In order to promote the first ever NASCAR race on USA Network, this animated GIF was created as a tune-in graphic that highlights Watkins Glen International as an exciting road course race.

Strategy and Execution

Graphic created to highlight Watkins Glen International as an exciting road course race and rally fans to tune-in.

Results

Posted on Twitter, Facebook, and Instagram

Impressions:

116,000 – Twitter

410,000 -- Facebook

Engagements:

4,516 – IG

3,500 – Twitter

224 Retweets and 518 favorites (175% more than the average @NASCAR tweet)

84,500 – Facebook

(includes 80,000 video views and 4,350 likes, comments and shares)

https://www.instagram.com/p/BIqcqYggup-/, https://www.facebook.com/NASCAR/videos/10154087464408801/

Media