THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 9th Annual Shorty Awards

Swing Away Suarez

Entered in GIFs

Objectives

This GIF was created to highlight Daniel Suarez's first career win in the NASCAR XFINITY Series, and to promote NASCAR's Drive for Diversity Initiative. This was the first of 3 NASCAR XFINITY Series wins that paved the way for him to become the only Latin American driver to win a NASCAR Series Championship.

Strategy and Execution

To highlight Daniel Suarez's first career win in the NASCAR XFINITY Series, and promote NASCAR's Drive for Diversity Initiative.

Results

Posted only on Instagram

Engagements: 3,995

Media

Video for Swing Away Suarez

Entrant Company / Organization Name

NASCAR, Inc.

Link