THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!
From the 9th Annual Shorty Awards

S.Pellegrino Taste Guide Equity Social

Entered in GIFs

About this entry

As the the ultimate sparkling water to enhance food, S.Pellegrino has long been a mainstay in five-star restaurants around the world. However, today's foodies are seeking fine taste experiences outside of formal "white table-cloth" settings. Our challenge was to associate S.Pellegrino with more contemporary epicurean experiences.

Why does this entry deserve to win?

Moment Studio and Deep Focus partnered to create a series of cinemagraphs, which artfully presented S.Pellegrino in contemporary food environments. By using the cinemagraph format, we were able to isolate movements and lavish attention on S.Pellegrino's role within each social post.

Results

The quality of these posts enabled the brand to reach more consumers via Facebook -- both by pushing down CPMs and by earning high-levels of engagement.

Media

Video for S.Pellegrino Taste Guide Equity Social

Entrant Company / Organization Name

Moment Studio & Deep Focus, S.Pellegrino

Links

Entry Credits