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Special Project

Special Project
From the 10th Annual Shorty Awards


Winner in GIFs


The NFL Channel on GIPHY has provided millions of NFL fans around the world a unique way to communicate and express themselves via social sharing and messaging. In fact, the NFL's channel on GIPHY recently surpassed 13.1 billion views, making it the most-viewed Verified channel on GIPHY's platform.

What's unique about the content on the NFL GIPHY channel is that it's all beyond the whistle. This content – from fan reactions in the crowd, to the entertaining player celebrations on the field – helped extend fan engagement far beyond the broadcast experience.

Strategy and Execution

Through GIPHY's content creation and distribution platform, NFL GIFs are available at the fingertips of digital users everywhere, making it seamless for fans to enjoy and share across all their social and messaging platforms, and were instrumental in drawing billions of views. GIPHY is invited to player attended NFL events to create original content that is used by the League, Clubs and Players across social media (e.g. Rookie Reaction Pack).


The NFL Channel is the Most Viewed Verified Channel On GIPHY with 13.1+ Billion views:

  • NFL Channel 2017: 10+ Billion Views
  • NFL Super Bowl 2017: 313+ Million Views
  • NFL Super Bowl 2017 Halftime Show: 75+ Million views
  • NFL Channel Highest viewed GIF 2017: 88+ Million views:
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