The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 10th Annual Shorty Awards

Lipstick Empire

Finalist in Brand Identity

About this entry

Stage 13 is Warner Bros.’ fearless, original digital content brand showcasing a new generation of inspired talent and voices in scripted and unscripted storytelling. It’s premium, episodic TV… flipped upside down, delivering our legacy of quality entertainment across YouTube & Facebook and on In Stage 13 Original LIPSTICK EMPIRE, viewers follow Lora Arellano and Dana Bomar, co-founders and CEOs of Melt Cosmetics, as they conquer the beauty industry. As the owners and faces of Melt, the two fierce makeup moguls tell their story that began behind a makeup counter and has blossomed to be one of the biggest independent makeup brands. The fast-paced, fans-first business keeps the co-CEOs busy balancing friendship, life and the highly competitive beauty industry.

Why does this entry deserve to win?

With a combined social reach of over 4 million followers, Melt Cosmetics is one of the most successful independent beauty brands in the country. Lora’s makeup masterpieces have garnered fame with countless celebrities such as Serena Williams, Iggy Azalea, and Ciara. Dana has helped build their global business from a small Hollywood apartment to a large fully functional distribution warehouse. Stage 13 sought to bring the story of these two inspiring entrepreneurs to a plugged-in millennial audience that is fascinated with the idea of being “self-made.” The series showcases how Lora and Dana effectively use social media to signal boost word-of-mouth and achieve their business goals – all while putting their own personalities on display and working them seamlessly into a brand that’s fun and sexy.


Now with over 3.3 million views across YouTube and over 15 million views of Facebook, Lipstick Empire is a major success. Melt Cosmetics founders Lora and Dana were been featured in broadcast interviews in conjunction with the success of Lipstick Empire on ET Online and KTLA 5 Morning News. With rabid fan demand for continuing insight into the business of Melt Cosmetics and the lives of the company’s founders, Lipstick Empire is poised for a second, even bigger season.


Video for Lipstick Empire

Entrant Company / Organization Name

Stage 13