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Special Project

Special Project
From the 10th Annual Shorty Awards

Charity Miles: Move with Purpose #EveryMileMatters

Audience Honor in Health, Fitness & Medical


Charity Miles is a socially driven, for-profit company connecting charities, individuals, and corporate sponsors together to create social change. Our product is a free iPhone/Android app that enables members to earn money for charity every time you walk, run, bike, skip, dance, or do any human-centered activity.

The goal of Charity Miles is to enable a community of people to move throughout their day with purpose. We've created an environment where every step you take, every move you make, earns money for charity.

When our members walk they can choose from 42 internationally recognized charity partners. Such partners include charities like Feeding America, Pencils of Promise or World Wildlife Fund.

At the completion of our member’s workout they have the option to share their activity on social media. They can currently share their Charity Miles on Facebook or, Twitter, or Instagram. Sharing builds awareness around the cause they support, connect with others, and builds brand awareness for their sponsor.

To fund the app and make it possible for our members to earn money for charity we partner with brands, we call sponsors. Our brand partners sponsor our member's workouts. They do this by repurposing some of their ad dollars for good.

Strategy and Execution

Charity Miles App was built on the idea that we could turn brands media budgets into money for charity. We created an app where healthy social conscious people could run, walk or bike, and earn money for charity from brand partners.

Our strategy was to create a fun and fulfilling experience for our members, as well as provide great ROI for our brand partners, so we could move as much money to our charity partners as possible. We did this with three key features. Our customizable backsplash, a content hub and through Charity Miles Challenges.

In the Charity Miles workout tracker, we created an experience for our brand partners and members. The tracker has a full screen scrollable custom sponsorship experience. In the scroll we display more information about the sponsors campaign. On the same screen our members can see their miles, time, and the amount that has been raised by the community for charity.

For this customized experience we have a client list including Johnson & Johnson, Del Monte Fresh, Brooks Running, Blueprint for Athletes and others. These companies are repurposing their media budgets (money that otherwise would have been spent on other advertising like banner ads) for social good.

Our sponsors want to create positive change with their advertising budgets, but they need advertising results to be able to re-allocate those larger (non-charity) budgets. Therefore, we deliver premium advertising at a higher quality than ordinary banner ads. We enable them to measure a high-quality return on investment (ROI) and thereby reallocate larger portions of their advertising budgets for social good.

The second key feature is the Charity Miles app is the Content Hub. Our partnership with Penguin Random House and Save the Children to donate books to children in need highlighted the Content Hub. Due to the incredible dedication of our community and this amazing feature we were able to donate over 6,400 books to deserving children, and exceeded our target engagement by nearly 400%.

The third way we provide value for sponsors, create fun experience for users and move money to charity are Charity Miles Challenges. We also use challenges to motivate our members to move more. In our recent 12 Days of Holiday Cheer Challenge, members earned daily badges tied to our charities. They proudly shared these badges to social media providing value for brand partners all while earning money for charity.

These three features, managed by our fabulous team, helped us far surpass our goals to earn money for charity, create a healthy socially conscious community and provide value for our brand partners.


We have built an engaged, active, and socially conscious community. Through our community's dedication, we have raised over $2.5 million for charity. We have also created an experience that provides value for our brand partners.

We now support 42 world-class charities such as Stand Up to Cancer, the USO, World Wildlife Fund, Michael J. Fox Foundation and more.

Charity Miles has received recognition from top media outlets like Entrepreneur, Forbes and Runners World and has been featured twice recently in the Apple App Store (Apps that Give Back in November 2017 and Innovative Ways to Give Back in December 2017).

Charity Miles community lives inside the app and on social media. In the last year the Charity Miles Instagram drove an estimated 3,800,212 impressions with 17,600 followers. Our Twitter has 31,143 followers and drove 3,226,086 impressions. Facebook is our biggest channel with 133,374 fans and 7,816,607 impressions. This just scratches the surface of our social media impressions. There are millions of impressions created by our members for our charities and brand partners when they share from the app.

Search #charitymiles and join the movement.


Video for Charity Miles: Move with Purpose #EveryMileMatters

Entrant Company / Organization Name

Charity Miles


Entry Credits