finalists for the shorty social good awards have been announced see finalists

3rd Annual Shorty Social Good Awards Categories

See below for official categories. The final entry deadline is September 20th, 2018.

The 11th Annual Shorty Awards will open for entries on October 22nd, 2018.

From the 10th Annual Shorty Awards

Fruit By The Foot Challenge

Winner in Native Advertising

Audience Honor in Native Advertising

About this entry

Drive awareness of Fruit By The Foot™ by authentically sharing content via influencers.

Why does this entry deserve to win?

Created the #FruitByTheFootChallenge, a popular challenge where you race your family and friends to see who can eat a Fruit By The Foot™ the fastest with no hands. Fruit By The Foot™ worked with Jerry Media and their vast network of Instagram influencers to promote the challenge and make it go viral. Please check out the video below to see how this was brought to life.


Totaling 30MM+ views and over 500+ user videos submitted, this challenge took off online and was featured on TV and News outlets across the US.


Video for Fruit By The Foot Challenge

Produced by

Jerry Media, Fruit by the Foot (General Mills)


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch,, and the rest of the social web.

The Shorty Social Good Awards will be held November 15, 2018 in New York City