The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 10th Annual Shorty Awards

Fruit By The Foot Challenge

Winner in Native Advertising

Audience Honor in Native Advertising

About this entry

Drive awareness of Fruit By The Foot™ by authentically sharing content via influencers.

Why does this entry deserve to win?

Created the #FruitByTheFootChallenge, a popular challenge where you race your family and friends to see who can eat a Fruit By The Foot™ the fastest with no hands. Fruit By The Foot™ worked with Jerry Media and their vast network of Instagram influencers to promote the challenge and make it go viral. Please check out the video below to see how this was brought to life.


Totaling 30MM+ views and over 500+ user videos submitted, this challenge took off online and was featured on TV and News outlets across the US.


Video for Fruit By The Foot Challenge

Entrant Company / Organization Name

Jerry Media, Fruit by the Foot (General Mills)


Entry Credits