Drive awareness of Fruit By The Foot™ by authentically sharing content via influencers.
Created the #FruitByTheFootChallenge, a popular challenge where you race your family and friends to see who can eat a Fruit By The Foot™ the fastest with no hands. Fruit By The Foot™ worked with Jerry Media and their vast network of Instagram influencers to promote the challenge and make it go viral. Please check out the video below to see how this was brought to life.
Totaling 30MM+ views and over 500+ user videos submitted, this challenge took off online and was featured on TV and News outlets across the US.