THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 10th Annual Shorty Awards Best use of Native Advertising

This category honors the most creative and effective incorporation of native advertising in a social media marketing campaign.

See previous winners and honorees here.

Winner

Native Advertising
winner
audience honor
Fruit By The Foot Challenge
Drive awareness of Fruit By The Foot™ by authentically sharing content via influencers.

Finalists

Native Advertising
finalist
#BackedByAxe
To promote season 2 of Showtime's hit series, Billions, and reach a new audience, we ignited a rele…
Native Advertising
finalist
Adam Ruins Facebook…. On Facebook
Adam Conover, America's premiere debunker and possibly only investigative comedian, is out to enlig…
Native Advertising
finalist
CollegeHumor Goes Back to School
In the lead-up to 2017's back-to-school season, Amazon needed to generate awareness and excitement …
Native Advertising
finalist
Men's Wearhouse Promposal 2.0
While Men's Wearhouse is the number one tuxedo rental store in the country, its consumer demographi…
Native Advertising
finalist
TINDER X EDGE® SHAVE GEL
Tinder and Edge® teamed up to give Millennial men a competitive edge in the dating world. Ou…

Nominees

Native Advertising
finalist
#BackedByAxe
To promote season 2 of Showtime's hit series, Billions, and reach a new audience, we ignited a rele…
Native Advertising
finalist
Adam Ruins Facebook…. On Facebook
Adam Conover, America's premiere debunker and possibly only investigative comedian, is out to enlig…
Native Advertising
finalist
CollegeHumor Goes Back to School
In the lead-up to 2017's back-to-school season, Amazon needed to generate awareness and excitement …
Native Advertising
winner
audience honor
Fruit By The Foot Challenge
Drive awareness of Fruit By The Foot™ by authentically sharing content via influencers.
Native Advertising
finalist
Men's Wearhouse Promposal 2.0
While Men's Wearhouse is the number one tuxedo rental store in the country, its consumer demographi…
Native Advertising
finalist
TINDER X EDGE® SHAVE GEL
Tinder and Edge® teamed up to give Millennial men a competitive edge in the dating world. Ou…
Native Advertising
Y-3 Multi-Cam / Split-Screen Instagram Live Coverage
With the launch of Instagram Live happening just a couple months prior, brands at Paris Fashion Wee…
Native Advertising
adidas Originals NMD Exclusive Glitch Camo
We were tasked by adidas Originals to create a shoe campaign to name and promote an exclusive versi…