THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 10th Annual Shorty Awards

BABY DRIVER: Beat the Heat

Finalist in Games

About this entry

Engage a millennial and tech savvy audience by putting moviegoers in the driver's seat via a high octane, musically driven custom driving mobile game.

Why does this entry deserve to win?

With two key interest drivers for BABY DRIVER being music and action, we leaned into the hot soundtrack and the movie's musicality for users to feel what it's like to put the pedal down and turn the music up. To reach the key millennial audience, the game was targeted to audiences age 18-34 via Snap ads encouraging users to swipe up to be part of the action.

Results

The custom driving game 'Baby Driver: Beat The Heat' delivered 7 million game plays from the movie's socially-driven audience and further built early awareness ahead of the film's release.

Media

Video for BABY DRIVER: Beat the Heat

Entrant Company / Organization Name

Sony Pictures Entertainment