Engage a millennial and tech savvy audience by putting moviegoers in the driver's seat via a high octane, musically driven custom driving mobile game.
With two key interest drivers for BABY DRIVER being music and action, we leaned into the hot soundtrack and the movie's musicality for users to feel what it's like to put the pedal down and turn the music up. To reach the key millennial audience, the game was targeted to audiences age 18-34 via Snap ads encouraging users to swipe up to be part of the action.
The custom driving game 'Baby Driver: Beat The Heat' delivered 7 million game plays from the movie's socially-driven audience and further built early awareness ahead of the film's release.
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