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Special Project

Special Project
From the 10th Annual Shorty Awards

mello Home

Finalist in Finance Apps


mello Home is a real estate platform designed to work with loanDepot by connecting local loan consultants with local real estate agents creating a smoother homebuying experience. loanDepot will unleash its digital marketing expertise by delivering live customers who have not yet selected a real estate agent but are interested in a home purchase. mello Home will connect our home buyers with top of the line local real estate agents who have agreed to deliver excellent customer service to our clients.

Strategy and Execution

"As America's digital marketing leader in the homeownership space, we spend hundreds of millions of dollars to connect with homebuying consumers each year, and increasingly, these home shoppers are not yet working with a real estate agent," said Hsieh. "mello Home unleashes our digital marketing power to real estate agents by connecting them with homebuyers who've been pre-approved by loanDepot's local loan consultants and are ready to shop and close with a local real estate agent."

mello Home's service is free for consumers, and helps real estate agents grow business more efficiently. Typically agents buy home purchase leads up front and spend months working with customers who might never buy a home with them. mello Home gives agents ready-to-transact customers who've received credit and digital underwriting pre-approvals from experienced local loanDepot loan consultants, and have requested to be connected with a local real estate agent to start the process of purchasing a home. Agents pay no up-front fees to join the mello Home network or to be connected with ready-to-transact clients, and they agree to a pay a fee to mello Home on closed transactions.

The mello home improvement business will serve two primary functions: (1) immediate approval of home improvement loans up to $75,000 and seamless introduction to verified contractors, and (2) contractors can use mello technology and proprietary digital underwriting to offer financing at their point of sale, so when they propose a project to a homeowner, they can offer financing in real time.

For homeowners, mello lets them begin with a contractor first or financing first, then finish home improvements fast. For contractors, mello gives them point-of-sale financing and brings them more project-ready customers who've been pre-approved by loanDepot loan officers.


Supported by the power of loanDepot's innovative technology, mello Home is a brand-new customer experience that streamlines the home purchase process as finance-first.

With customer service as our top priority, our all-star team delivers you stellar service with accountability.

mello Home meets our team's objectives and goals my seamlessly matching borrowers to trusted real estate agents. By having this process, home buyers have less vendors they need to speak to when trying to buy a new home. By creating less steps in the home buying process, home buyers have more of an opportunity to get all that they want and need out of the transaction.

loanDepot has laid out the entire process in six easy steps:

Getting started

Meeting your concierge

Get connected to your local real estate agent

Find a home

Work together

You're done!


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