The implementation of Cultura Colectiva +'s unique artificial intelligence-based content tools is rooted in 3 primary objectives:
An additional goal that guided the creation of Cultura Colectiva +'s AI, aside from differentiating the company from its competitors, is to ensure content reaches the same amount of people despite algorithmic changes from popular social media platforms like Facebook, Twitter, etc. Since Cultura Colectiva +'s AI automatically learns what content trends are most popular at a given time and adapts accordingly, the company will always produce content that's guaranteed to receive the highest level of engagement from followers.
Cultura Colectiva +, the US arm of Mexico's Cultura Colectiva, implemented its leading AI solution to get an accurate, data-backed perspective on what content is receiving the highest engagement levels from US audiences. Since the content produced by Cultura Colectiva + is based upon high traffic drivers, posts are very likely to see optimal engagement from followers and mitigate any risks associated with algorithmic pivots from social media platforms. This differs from competitors who lack this predictive AI capability and instead rely upon trends to help map out their content strategy.
Cultura Colectiva +'s AI uses three key features:
The final piece of Cultura Colectiva's AI-centric content strategy is the human touch. To ensure all posts are of the highest quality, editors at Cultura Colectiva's in-house US production studio double-check every entry to confirm optimal keywords and scheduling parameters are in place.
As a result of Cultura Colectiva + implementing their AI solution, the company saw 30% more engagement on average than the top 50 media players in the US. Additionally, the average Cultura Colectiva + follower now watches 120 videos per month, and the US site's 300 million monthly video views are on pace to surpass the 870 million monthly video views of the Mexican site.
Aside from successfully delivering their unique content to their target audience segments and staying competitive with other media platforms, Cultura Colectiva +'s AI is helping the company attract an impressive list of brand partners like Netflix, Nike, HBO, Adidas and more. Cultura Colectiva + helps these companies produce branded content and reach a unique user base that no other US media brand currently has under its belt.