ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 10th Annual Shorty Awards

Tommy Hilfiger Snap App

Winner in Fashion

Audience Honor in Fashion

Entered in Technology

About this entry

In February, Tommy Hilfiger became the first brand to launch 3D image recognition commerce on the runway, introducing an instant way to shop the TOMMYNOW catwalk. Via the custom branded TOMMYLAND SNAP:SHOP app designed in partnership with top visual search technology developer, Slyce, consumers can shop from photos of 3D moving images, such as models walking the runway, or 2D images such as ad placements allowing for even greater accessibility to the collection for consumers at the show, and those tuning in via live stream around the world.

With rapid increases in image search queries and over three billion photos shared on mobile apps every day, image recognition commerce has incredible potential to transform how consumers search and shop for the looks they love.

TOMMYNOW is an incubator for innovative technologies and our leadership in democratizing the runway and pioneering instant gratification runway shows fuels our passion for finding new ways to engage, involve and empower consumers to take part in these experiences. In February, we pushed the boundaries even further to connect with global consumers in a way that reflects how they live and shop today. Taking photos of models is already one of the most popular things the audience do at fashion shows and leveraging Slyce's visual search technology, the TOMMYLAND SNAP:SHOP app was an organic way to unlock a magical shopping experience by instantly turning a photo of a model into a wish-list of all the items in their look.

Why does this entry deserve to win?

• Consumer downloads free TH branded app in iOS App Store -> Search for TOMMYNOW SNAP.

• Consumer opens app where they will see a short description of how to use and then click 'get

started'.

• This will take consumer to their camera view where they can snap pictures of the looks (Note:

Consumers must agree to terms of use & privacy policy).

• While consumer snaps photos the app will be generating a list of all product featured.

• Once done snapping the consumer can view the list and click on items they are interested to

purchase, they will be taken to Tommy.com to complete purchase.

• Consumer can explore the #popular, my favorites, AR, and tommy flag tabs.

• All images will be saved to consumers' photos on their phone.

• Consumers can pull images in from their photos as well.

Results

Supporting the Tommy Hilfiger brand's global business strategy to attract new consumers to its womenswear collections, over one third of app users were first time visitors to tommy.com. Consumers using the TOMMYLAND SNAP:SHOP app spent more than double the average time browsing the website and interacting with additional show content such as videos and social media feeds.

Media

Produced by

Tommy Hilfiger

Entry Credits