THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 10th Annual Shorty Awards Best in Technology

Consumer electronics, telecommunication services and technology brands are eligible for this award. Objectives include product launches, encouraging brand loyalty, promotions and deals and thought leadership initiatives.

See previous winners and honorees here.

Winner

Technology
winner
Home Runs for Hurricane Recovery
In the aftermath of one of the most catastrophic hurricane seasons in history, T-Mobile made a majo…

Finalists

Technology
finalist
#TheNetworkIntuitive: Cisco Activates the New Network with a Digital Launch
In 2017, Cisco changed forever how we think about the network. Ushering this new era in networking,…
Technology
finalist
Adobe & Imagine Dragons - Believer
We wanted to get the next generation of video creators and film editors to try out Adobe Premiere P…
Technology
finalist
audience honor
Adobe Inspires Students Beyond The Classroom
To teach students how to use Adobe's Creative Cloud applications to achieve success, and to inspire…
Technology
finalist
Chicken Connoisseur meets the S8
The Samsung Galaxy S8 was the big android mobile phone release of 2017.Carphone Warehouse wanted to…
Technology
finalist
Galaxy Note8: Do Bigger Things Social Campaign
We set out to launch the Galaxy Note8 in a bigger, better way. We wanted to push past productivity …

Nominees

Technology
C0d3rs
As women in the computer science field still face scrutiny and are discouraged by things like the c…
Technology
COMCAST UNIVERSITY 2017 & BUZZFEED
XFINITY tapped BuzzFeed to activate hard-to-reach millennial university students to increase awaren…
Technology
Intel Q4 '17 Refresh Co-Created Content: FMG & Vox
Consumers are apathetic to the PC category overall and believe their outdated PCs are "good enoug…
Technology
Made Possible by Arm
At Arm, our work is more than designing microchips to power the world's greatest innovations. We kn…
Technology
Making Smart Home Consumers Smarter
In 2017, Bitdefender was looking to position themselves as the leader in smart home protection - co…
Technology
Microsoft Azure "Fuel My Awesome"
Microsoft Azure wanted to reach out to their millennial developer audience by giving out branded s…
Technology
Most Engaged Brand
As the social brand team for IBM, our objective is to prioritize listening and meaningful interact…
Technology
Parallel Wireless Modernizes 2G
In October 2017, Parallel Wireless announced an innovative addition to their cellular solution by b…
Technology
The Living Network
Today's networks have enabled an unprecedented depth to human connections. But the rising demand ma…
Technology
Tommy Hilfiger Snap App
In February, Tommy Hilfiger became the first brand to launch 3D image recognition commerce on the r…
Technology
Xbox One X - E3 Trailer
With Xbox One X, Microsoft has built "the most powerful console ever made" delivering True 4K Gamin…