13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The regular deadline is on February 4th, 2020.

From the 9th Annual Shorty Awards Best in Technology

Consumer electronics, telecommunication services and technology brands are eligible for this award. Objectives include product launches, encouraging brand loyalty, promotions and deals and thought leadership initiatives.

See previous winners and honorees here.


Bayram Olsun
We wanted to make especially younger population feel responsible from the eroding bairam (religious feast) spirit and the most important part of it; remembering the elderly people and make them feel respected and happy. We want the target audience to feel elderly people's needs and expectations - especially the ones in the nursing homes - during t…
Building Future Ready Enterprises
As a global trailblazer within the tech industry, Dell Technologies wants to be positioned among c-level executives as a thought leader that's driving the future of innovation and helping companies, cities, and people become Future Ready. The brand sought to drive awareness and engagement for their Future Ready thought-leadership content across Se…
HPE Living Progress: Creating a Better Future for All Through Tech
Hewlett Packard Enterprise (HPE) believes Information Technology has the power to change the world and help solve the world's toughest challenges, both social and environmental. From implementing fair and ethical labor practices across global supply chains, to a large-scale wind energy purchasing agreement in Texas, sustainability and social re…
JBL EON ONE Take Contest & Truck Tour
Our objective was to increase awareness of the new JBL EON ONE Professional PA system in retail and professional spaces. The primary goals included driving in-store and online sales while increasing brand authority for JBL and other HARMAN Professional Solutions brands. We created a national truck tour, featuring onsite demonstrations, live perfor…
Olivia Munn Partners With XFINITY and WHOSAY
XFINITY tasked WHOSAY, the leading influencer marketing and media company, to produce a celebrity influencer campaign that would drive brand relevancy during the holiday season and ultimately create awareness of XFINITY X1, its innovative, interactive TV experience. The campaign provided an organic opportunity to highlight key X1 features (breadth…


Arrow V Campaign
Goal: Arrow's corporate social media team utilized corporate marketing videos that explain each of the vertical markets ("Vs") the global technology company serves to drive a year-long strategic social media campaign in 2016. The campaign was designed to (1.) generate greater understanding for the work Arrow does across its vertical markets, like transporta…
HP Elite x2
HP Business makes laptops, workstations, and other high tech devices for companies. This means our audience is IT decision makers—the folks who decide what sort of mousepads and monitors your office gets, when they aren't busy re-setting passwords and replacing coffee-soaked keyboards.Traditionally this market gets the short shrift creatively, with ITDMs ge…
HP EliteBook x360 Launch: Work From Vegas
At CES 2017, HP announced the launch of their ultra-thin business convertible, the HP EliteBook x360. As part of the product's launch, we looked to deliver a social media campaign that would: Showcase the product's key features including its five product modes, high resolution 4K screen, extra-long battery life, conference-call capabilities, advanced prese…
Xbox One S
To open this year's Electronic Entertainment Expo (E3), Xbox had a huge announcement. They were releasing a new, all-white, sleeker, slimmer, sharper Xbox console: the Xbox One S. Gamers could now play the greatest games lineup, including Xbox 360 classics, on a 40% smaller console. Immediately following E3, our Xbox One S video became one of the top three …

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the Regular entry deadline is on February 4th, 2021.