THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 8th Annual Shorty Awards Best in Technology

Consumer electronics, telecommunication services and technology brands are eligible for this award. Objectives include product launches, encouraging brand loyalty, promotions and deals and thought leadership initiatives.

See previous winners and honorees here.

Winner

Technology
winner
Lucy The Robot
BackgroundGlobal technology company, Double Robotics, wanted to launch into the Australian market w…

Finalists

Technology
finalist
bronze honor
Motorola: #MotoSelfieStick
The second generation Moto X was introduced in the Fall of 2014, and received great reviews from te…
Technology
finalist
Burglar on Demand
Arlo's brand mission is Engineering A Worry-Free World—an ideal based on the fact that people work …
Technology
finalist
Sony Mobile recruits spies on Twitter with #SiJetaisUnEspion (If I were an agent)
Official partner of the latest James Bond theatrical release, Sony Mobile France wanted to use Jame…
Technology
finalist
Uber Safe
Drunk driving continues to be a major issue across the world. This is especially true at night, whe…

Nominees

Technology
finalist
Burglar on Demand
Arlo's brand mission is Engineering A Worry-Free World—an ideal based on the fact that people work …
Technology
GE Healthcare cSound Campaign: 'Now Playing in 4D: Your Heart'
Our ultrasound business planned to launch a new cardiovascular ultrasound product in June 2015, the…
Technology
HPE 2016 Big Data Predictions Panel
Consumer trust is shifting from branded content to content provided by peers and influencers…
Technology
HPE Matter: The Idea Economy
As Hewlett-Packard approached a formal separation of its Printers and Personal Systems (PPS) techno…
Technology
Introducing: OZO, The First VR Camera for Professional Content Creators
Nokia TECH was looking to disrupt the tech industry by shifting its focus to an entirely new market…
Technology
LG Mobile USA - V10 Launch
Launch the new flagship model, the V10, while achieving a 2% increase in awareness compared to the …
Technology
winner
Lucy The Robot
BackgroundGlobal technology company, Double Robotics, wanted to launch into the Australian market w…
Technology
finalist
bronze honor
Motorola: #MotoSelfieStick
The second generation Moto X was introduced in the Fall of 2014, and received great reviews from te…
Technology
Nickelodeon HALO Awards - 360 Concert Experience
Drum up buzz for Nickelodeon's pro-social award show, the HALO Awards, utilizing new technology int…
Technology
Olo Bags: "Please Draw _____ on the Bag"
Have you ever ordered food online and requested something in the "special instructions" field? Chan…
Technology
Seekho Dell Se- Get Back to School with Dell India
Rote learning is one of the biggest hurdle in the Indian Education System. There lacks a skill base…
Technology
finalist
Sony Mobile recruits spies on Twitter with #SiJetaisUnEspion (If I were an agent)
Official partner of the latest James Bond theatrical release, Sony Mobile France wanted to use Jame…
Technology
Translating Tech with Avaya
The communications technology industry becomes more complicated, more cluttered and more complex ev…
Technology
finalist
Uber Safe
Drunk driving continues to be a major issue across the world. This is especially true at night, whe…
Technology
Visa #ChipReady Tour
Over the last several months, new payment cards with EMV (Europay, MasterCard and Visa) chip techno…
Technology
Visa Everywhere Lounge at South by Southwest
Visa identified the South by Southwest (SXSW) festival as a key opportunity to engage with an impor…